Experience

• 

  The Barcode Group

  • Ecommerce Account Manager

    • Jun 2024 - Present

• 

  SupplyKick

  • Fishers, Indiana, United States

  • Brand Manager

    • Apr 2023 - May 2024
    • Fishers, Indiana, United States

    Managed a specific portfolio of brands to ensure positive outcomes in brand relationships, product expansion, and margin improvements. This required a strong grasp of the relationship between pricing, inventory, and sell-through, and how these factors affect gross margin dollars. The responsibilities included managing communication between brand partners and internal teams, setting and executing growth-oriented goals, and building relationships with new brand partners. Additionally, the role involved optimizing marketplace listings and implementing brand initiatives across various platforms such as Amazon, Walmart, Lowes, and eBay.

• 

  mDesign Home Decor

  • Solon, Ohio, United States

  • Senior Category Planner

    • Mar 2021 - Apr 2023
    • Solon, Ohio, United States

    Ensured the success of managed departments by meeting or surpassing sales volume, inventory turnover, and gross margin targets, overseeing 15,000 SKUs. Standardized tools, processes, and reports were developed to support business growth across Amazon, Walmart, and Target. Collaboratively developed OTB plans, identified risks, and leveraged algorithmic tools for pre-season replenishment projections. Collaborated with various teams, ran monthly OTB meetings, and developed pricing/margin analysis tools. Managed receipt flow plans weekly, executed deep dives on new SKU performance, and focused on peak season forecasting and allocation opportunities.

• 

  Guardian Technologies

  • Euclid, Ohio

  • Marketing Manager

    • Feb 2015 - Mar 2021
    • Euclid, Ohio

    Excelled in launching new products on Amazon across various platforms and maximizing their visibility through strategic marketing efforts. Managed and optimized pay-per-click ads on Amazon Marketing Services and Criteo platforms, achieving high return on ad spend (ROAS). Created enhanced content for Amazon listings and other retail sites, managed an e-commerce site with significant year-over-year growth, and oversaw online product review management across multiple channels. Developed promotional calendars for website and social media, executed social media campaigns, and collaborated with digital marketing and PR agencies for SEO optimization, Google AdWords, and press releases.

• 

  Things Remembered

  • Highland Heights, Ohio, United States

  • Omni Channel Buyer Drinkware, Home Decor & Softlines

    • Dec 2010 - Feb 2015
    • Highland Heights, Ohio, United States

    Oversaw $44 million in annual sales across 600 stores and an e-commerce website. It involved developing, sourcing, and managing products in various categories such as Drinkware, Home Décor, and Softlines, as well as previously managed categories like Office, Seasonal, Photo, and Baby. Responsibilities included sourcing from domestic and international vendors, conducting root cause analysis for vendor service issues, and driving sales and margin maximization strategies through detailed business analysis. Contributed to positive sales trends and margin improvements, collaborated with cross-functional teams for product development and strategy execution, and conducted market research for product development and pricing. Worked with visual and marketing teams for product placement, training store staff, partnering with site merchandising for website updates, and leading and developing a team of direct reports through coaching and performance reviews.

• 

  AmeriMark Direct

  • United States
  • Retail
  • 100 - 200 Employee

  • Buyer

    • Jul 2008 - Dec 2010

    Responsibility for Time For Me media, totaling $18 million. Role encompassed sourcing, negotiating, and evaluating product assortment, managing relationships with over 100 vendors, and improving gross margin by 7.6% through vendor negotiation. Accountable for two of AmeriMark's top ten products, generating $2.5 million in annual sales, and increased the new product hit rate to 35%. Additionally, it involved presenting new products to executive and creative teams, introducing 50 to 75 new products monthly, managing a preferred customer email program, and analyzing sales data to enhance sales, margins, inventory management, and decrease markdowns. Collaboration with inventory planning led to an increase in merchandise turns from 7.0 to 9.5 through new inventory analysis processes.

  • Inventory Planner

    • Dec 2006 - Jul 2008

    This role involved managing inventory by developing and analyzing forecasts based on current and historical sales trends. It included placing orders, tracking deliveries, and communicating with vendors. Additionally, the position worked closely with merchandising and receiving teams to resolve issues and ensure timely delivery of products.