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Bio

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Mariana Gibert is a seasoned marketing professional with 12+ years of experience in brand development, creative strategy, and integrated marketing, with expertise in real estate, retail, and internal communication.

Experience

  • Gibert
    • Mexico City Area, Mexico
    • Director
      • Jan 2012 - Present
      • Mexico City Area, Mexico

      Brand Development and Creative Strategy with focus in real estate, retail and internal communication.

    • Strategic Planner and partner
      • Mar 2009 - Apr 2010

      Worked with Francisco Cárdenas in the strategic and creative thinking of projects for Sanofi-Aventis (internal communication), Banamex, IPADE and Paréntesis.com

    • Strategic Planning Director
      • Oct 2003 - Mar 2009

      Contributed in the communication strategy of brands like Danone (waters), The Home Depot, Aeroméxico, Kendrick, Fundación México Vivo, Henkel, D´Gari and Scribe.

    • Account Director
      • Feb 2001 - Aug 2002
      • Miami

      -Responsible for keeping the Worldwide Account Director fully and accurately appraised of the status of the Exxon Mobil account in the region. -Coordination of local adaptations of the global campaign, taking the specific differences of the brand in each market into consideration.

    • Public Relation and Communications Coordinator
      • Jan 2000 - Dec 2000

      -Responsible for communicating Mexico’s participation at the Expo 2000 Hannover World Exposition, both in Mexico and Germany. -Coordination of outsourcing production for the development of corporate identity, brochures and reference books.-In charge of managing the relationship with the companies...

Education

  • 1994 - 1998
    Instituto Tecnológico Autónomo de México
  • 1995 - 1995
    The London School of Economics and Political Science (LSE)
  • ASF México

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