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Maria Ximena Hernandez profile image

Maria Ximena Hernandez

Content Developer at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">Gupta-Klinsky India Institute</span>
Intro Book
Experienced marketing professional with a strong background in digital marketing, content development, and project management.
  • Claim this Profile
Location
Baltimore, Maryland, United States, US
Languages
  • Español Native or bilingual proficiency
  • Inglés Native or bilingual proficiency
  • Francés Professional working proficiency
Skills
  • Strategic Planning
  • Microsoft Word
  • Microsoft Office
  • Adobe Acrobat
  • Marketing Digital
  • Show all
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Bio

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Maria Ximena Hernandez is a seasoned marketing professional with extensive experience in digital marketing, content development, and project management. She has worked with various companies, including Gupta-Klinsky India Institute, Maryland University of Integrative Health, Allen and Son Moving and Storage, University of Maryland, Vertech Group, Schneider Electric, FAM Internacional de Negocios S.A.S (Real State Agency), Activation Laboratories Ltd, L'Oréal, and ExxonMobil. She holds a Master's degree in International Management, a Master's degree in Marketing, and a Bachelor's degree in Business Administration. She is proficient in multiple languages, including Spanish, English, and French, and has certifications in graphic design, social media marketing, Google Analytics, and online marketing.

Credentials

  • Introduction to Graphic Design
    LinkedIn
    Aug, 2020
    - May, 2026
  • Marketing on Facebook
    LinkedIn
    Jul, 2020
    - May, 2026
  • Social Media Marketing: Strategy and Optimization
    LinkedIn
    Jul, 2020
    - May, 2026
  • Google Ads (AdWords) Essential Training
    LinkedIn
    Jun, 2020
    - May, 2026
  • Marketing on Instagram
    LinkedIn
    Jun, 2020
    - May, 2026
  • Content Marketing Foundations
    LinkedIn
    May, 2020
    - May, 2026
  • Email and Newsletter Marketing Foundations
    LinkedIn
    May, 2020
    - May, 2026
  • Google Analytics Essential Training
    LinkedIn
    May, 2020
    - May, 2026
  • Lead Generation Foundations
    LinkedIn
    May, 2020
    - May, 2026
  • Marketing on Instagram
    LinkedIn
    May, 2020
    - May, 2026
  • Online Marketing Foundations
    LinkedIn
    May, 2020
    - May, 2026
  • SEO Foundations
    LinkedIn
    May, 2020
    - May, 2026
  • Social Media Marketing Foundations
    LinkedIn
    May, 2020
    - May, 2026

Experience

  • Gupta-Klinsky India Institute
    • Baltimore County, Maryland, United States
    • Content Developer
      • Apr 2024 - Present
      • Baltimore County, Maryland, United States

      • Developed content, including articles/blogs, email marketing campaigns, interviews, and videos for podcasts, live streams, and social media. Assisted in the graphic design of multi-channel advertising and community building.• Published impactful student and alumni success stories (JHU &amp; GKI...

  • Maryland University of Integrative Health
    • Laurel, Maryland, United States
    • Marketing Manager and Copywriter
      • Nov 2021 - Feb 2024
      • Laurel, Maryland, United States

      • Led targeted email marketing strategies and achieved open rates by 20%, driving conversions and user experience.• Created compelling content for social media, including e-newsletters, blogs, ads, visual storytelling, graphics and videos, resulting in an average of 60,000 monthly website session...

  • Allen and Son Moving and Storage
    • Baltimore, Maryland, United States
    • Marketing Manager
      • Aug 2020 - Nov 2021
      • Baltimore, Maryland, United States

      • Developed website strategy, content and SEO, including meta and title tags. Managed Google Analytics and social media ads that increased website traffic by an average of 8000 monthly visits.• Optimized PPC advertising budgets to drive cost-effective online campaigns.• Generated compelling conte...

  • University of Maryland
    • Baltimore, Maryland, United States
    • Social Media Coordinator
      • May 2020 - Sep 2020
      • Baltimore, Maryland, United States

      • Established a digital marketing strategy to engage and nurture a niche-specific audience, increasing conversions and promoting Yoga Teacher Training Programs.• Created effective multimedia content that met program enrollment goals and community growth, including persuasive texts, infographics, ...

  • Vertech Group
    • Nice Area, France
    • Marketing & Communications Manager
      • Jan 2017 - Dec 2017
      • Nice Area, France

      • Project Management: Executed market research and strategy for an EU-funded initiative – “Nanopack,” an innovative perishable food packaging solution.• Oversaw event management and directed the company&#39;s branding strategy within the EU Consortium.• Developed a comprehensive communication pla...

  • Schneider Electric
    • París y alrededores, Francia
    • Web Content Deployment Coordinator (Global Strategic Marketing)
      • Jun 2015 - Dec 2015
      • París y alrededores, Francia

      • Successfully implemented a user experience-focused content deployment strategy for the new Oil & Gas website. • Enhanced organic traffic through SEO, content strategy, keyword optimization, video integration, catalogs, and in-depth KPI analysis.

  • FAM Internacional de Negocios S.A.S (Real State...
    • Cali, Valle del Cauca, Colombia
    • Marketing Advisor
      • May 2012 - Aug 2014
      • Cali, Valle del Cauca, Colombia

      • Managed website development, brand positioning, advertising campaigns, brand awareness, customer service, market research and data analysis.

  • Activation Laboratories Ltd
    • Ancaster, Canada
    • Marketing and Business Development Coordinator
      • Jan 2011 - Jan 2012
      • Ancaster, Canada

      • Event Management: Strategically coordinated national and international trade show booth arrangements, budget planning, branding and promotional materials.• Project Management: Orchestrated a successful tender with the Canadian government and crafted a marketing plan and research analysis tailor...

  • L'Oréal
    • Bogotá, Colombia
    • Executive Sales Representative (Professional Product Division)
      • Jan 2010 - Aug 2010
      • Bogotá, Colombia

      • Supervised a portfolio of 90 beauty shops, consistently achieving monthly sales totaling $100,000 USD.• Ensured reliable order delivery and outstanding customer service. • Trained hairdressers with the latest product trends.• Implemented trendy marketing campaigns every quarter to boost sales a...

  • ExxonMobil
    • Bogotá, Colombia
    • Lube Promotor (Sales Representative for the Retail Lube business)
      • Jul 2008 - Jan 2010
      • Bogotá, Colombia

      • Oversaw a team of sales representatives across 30 Mobil gas stations; responsible for acquiring new customers and ensuring the prompt and precise execution of incoming projects, including marketing campaigns.• Achieved top-tier sales performance rankings. Followed up with the company’s contract...

Education

  • 2014 - 2015
    Ecole supérieure de Commerce de Clermont-Ferrand
  • 2020 - 2021
    University of Maryland
  • 2013 - 2015
    Universidad ICESI
  • 2004 - 2009
    Colegio de Estudios Superiores de Administración

Suggested Services

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Industry Focus. “Marketing and Advertising”

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