Bio
Credentials
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Hospitality Digital Marketing Certificate
Cornell UniversityFeb, 2019- May, 2026 -
Business Metrics for Data-Driven Companies - Duke University
Coursera Course CertificatesAug, 2016- May, 2026 -
The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy - ESSEC Business School
Coursera Course CertificatesAug, 2016- May, 2026 -
The fundamentals of hotel distribution - ESSEC Business School
Coursera Course CertificatesJul, 2016- May, 2026
Experience
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The Hardage Group
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Greater San Diego Area
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Corporate Director Revenue Management
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Sep 2017 - Present
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Greater San Diego Area
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Manager, Group Revenue Optimization
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Feb 2017 - Jul 2017
Provided room quotes for all group business at MGM Resorts, including conventions, tradeshows, entertainment and other ad-hoc groups; Worked closely with Sales teams to identify client needs, conducted revenue/profitability analysis using advanced Excel functions to generate spreadsheet and pivot tables to determine optimal room rate; Maintained a strong and productive relationship with partner, corporate, property, and vendor contacts.
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Country Manager
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Jan 2014 - Jan 2017
Provided leadership and direction on all commercial activities in the Philippines while managing the GSA vendor ; Directed the sales strategy while implementing the pricing, marketing and public relations plans; Responsible for Government and Industry relations along with being the primary United representative in the Philippines
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Senior Manager, Sales Resources
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Jan 2011 - Dec 2013
Strategically managed agency incentive programs for Asia-Pacific region producing $1.38B in annual revenue ; Designed and developed sophisticated models and sensitivity analysis to aid in the decision-making process ; Established annual regional revenue goals by developing annual revenue analysis for each Asia-Pacific countries; Led a team of analysts in performing extensive analysis and reports in order to recommend solid action plans; Actively engaged travel agencies and consolidators throughout Asia with field sales to help drive revenue & grow market share
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Manager, Pricing & Revenue Management
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Jan 1997 - May 2011
Conceived and developed pricing strategies that maximize revenue for the Asia-Pacific region; Led a team of pricing analysts in implementing strategies and closely monitoring competitive pricing activities; Applied quick thinking and decision-making to pricing problems and ensure that fares are filed in a timely manner; Evaluated the financial impact of pricing decisions and analyzed the effect demand, share, yield and profit margin
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Sales (Passenger & Cargo) Analyst
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Feb 1995 - Jan 1997
Provided robust analytical support to leadership which helped determine best decisions to improve revenue and increase market share; Recommended and implemented ideas to increase efficiency, remain competitive and capitalize on revenue opportunities; Performed routine reporting and ad hoc analysis based on the region’s needs
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Education
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University of Guam
Bachelor of Business Administration (BBA), Marketing/Marketing Management, General
Suggested Services
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References
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