Experience

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  OLIVER+

  • CW Project Manager en Snap Inc.

    • Mar 2023 - Present

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  Phronesis SAS

  • Bogotá, Distrito Capital, Colombia

  • Marketing Lead

    • May 2022 - Jan 2023
    • Bogotá, Distrito Capital, Colombia

    Responsible for reviewing and supervising the strategy of the Marketing department in areas such as Social Media, E-mail marketing, E-commerce platforms, and client service to achieve the goals of the company by promoting their products and services. Analysis of the data of the team's efforts and their channels to improve the strategies and maximize growth and revenue.

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  MDS Digital

  • Bogotá, Distrito Capital, Colombia

  • Digital Marketing Project Manager

    • Apr 2020 - Apr 2022
    • Bogotá, Distrito Capital, Colombia

    Responsible for leading projects in the area of Digital Marketing for more than 10 clients, thanks to the implementation of agile methodologies to ensure compliance with the KPIs of brand awareness, growth of digital communities, increasing engagement, lead generation, and sales in E-commerce. Follow-up and optimization of processes and resources for the fulfillment of time and goals established within the team's work according to the client's requirement.Achievements:- I was able to increase the team's efficiency by 80% through the implementation of the organizational ecosystem with the optimization of processes and workflow from the beginning, execution, and follow-up of the projects.- I managed to lead the team that positioned the E-commerce channel for OBoticário Colombia with a return on advertising spend of over 400%.- I increased the brand awareness impact of Aguardiente Amarillo reaching more than 6 million people monthly by leading the team that manages paid media in Facebook Ads, Google Ads, and programmatic.

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  YPA Marketing Center

  • Bogotá, Distrito Capital, Colombia

  • Digital Marketing Project Manager

    • Nov 2019 - Apr 2020
    • Bogotá, Distrito Capital, Colombia

    Responsible for the planning, execution, and monitoring of digital marketing projects focused on social media for more than 20 clients in SMEs by managing teams and resources, managing client requirements, and developing digital strategies for content management in social networks, e-mail marketing, and website.Achievements:- I increased the profitability margin for the agency by 20% through the creation of new subscription plans and the improvement of existing ones offered to clients.- Achieved the rebranding of Azor Hoteles through the development of the Social media strategy and web content.- I achieved the optimization of the structure, design, and SEO of web content for different SMEs in industries such as hospitality, gastronomy, retail, among others; improving the user experience and bounce rate by at least 30% guiding the content, design, and web development team.

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  Incdustry

  • Bogotá, Distrito Capital, Colombia

  • Project Manager

    • Jun 2018 - Oct 2019
    • Bogotá, Distrito Capital, Colombia

    Responsible for the planning, execution, monitoring, and delivery of WordPress websites for more than 30 clients with different needs such as informative landing pages, lead generation, e-commerce, marketplace, and E-learning platforms through the management of web design and development team, as well as the review and optimization of the processes from the initial Brief to the delivery of the finished product.Achievements:- I managed to carry out the design and implementation of Ebani's marketplace, through the management of the web design and development teams following best practices in terms of web interface design, user experience, and technical functionalities necessary for the user's retention and sales generation on the site.- I executed the redesign and restructuring of contents and product categories of Karcher Colombia's E-commerce, directing it to provide valuable information that could lead to sales.- I was in charge of the planning and execution of the web content strategy for the agency's blog through applied SEO techniques, in addition to the supervision of the copywriting and implementations of contents.

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  Clientes Media

  • Bogotá D.C., Colombia

  • Community manager

    • Sep 2017 - Feb 2018
    • Bogotá D.C., Colombia

    Responsible for the copywriting, design, and posting of Social media and website content for 5 clients through Inbound marketing strategies to capture leads and increase community, executing the tasks of community management, graphic design in Photoshop, content assembly in WordPress, and reporting of metrics and results analysis.Achievements:- I managed to execute the copywriting and structuring of Gravedad Cero's web content to improve the understanding of their services and user experience during web browsing.- I proposed the content strategy of Social media and blog of MB Comunicaciones to generate brand awareness in their area of expertise and increase community.

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  Acuavital

  • Maracaibo, Venezuela

  • Marketing Assistant

    • Mar 2017 - Jul 2017
    • Maracaibo, Venezuela

    Responsible for supporting the activities of the Advertising department in internal communication and external communication for the company to the promotion of B2C and B2B sales in the sector of industrial and domestic equipment for water pumping through online dynamics such as content creation for Social media, E-mail marketing, and website; and offline with print advertising and events.Achievements:- I developed the concept and strategy for the 2017 B2B incentive program by simplifying the information through copywriting and effective design diffused through E-mail marketing.- Implemented the strategy and content categories for Social media to transform the content into short, entertaining, and easy to understand posts to attract potential customers in the B2C sector.

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  Proacción Publicidad

  • Maracaibo, Venezuela

  • Community Manager

    • May 2016 - Aug 2016
    • Maracaibo, Venezuela

    Responsible for the content grid and community management in social media for the accounts of Yummi Cookies in the gastronomy industry and Qbisu in fashion and accessories.