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Maria Connelly

Senior Marketing Specialist at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">Exocad</span>
Intro Book
Experienced marketing professional with a strong educational background and industry certifications
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Location
Gloucester, Massachusetts, United Sta...
Skills
  • Marketing Strategy
  • Marketing
  • Email Marketing
  • Direct Marketing
  • Social Media Marketing
  • Show all
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Bio

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Maria Connelly is a seasoned marketing professional with extensive experience in marketing strategy, management, and communications. She has worked in various roles, including Marketing Specialist, Marketing Manager, and Senior Marketing Specialist, and has developed expertise in graphic design, social media marketing, and competitive analysis. Maria holds a Bachelor of Business Administration degree from the University of Massachusetts at Amherst and is certified in Inbound Marketing. With a strong educational background and industry certifications, Maria has honed her skills in marketing strategy, campaign development, and team leadership. She is well-versed in marketing tools and technologies, including Salesforce, Pardot, and HubSpot. Maria's expertise spans multiple industries, including finance, technology, and healthcare, and she has a proven track record of driving business growth through effective marketing initiatives. She is a skilled communicator, with excellent written and verbal skills, and is comfortable working in fast-paced environments. Maria is a strategic thinker, with a keen eye for detail and a passion for staying up-to-date with industry trends and best practices. Throughout her career, Maria has demonstrated a commitment to excellence, a strong work ethic, and a dedication to delivering high-quality results. She is a valuable asset to any organization and is well-positioned to drive marketing success in a variety of industries. Summary: Experienced marketing professional with a strong educational background and industry certifications, skilled in marketing strategy, campaign development, and team leadership.

Credentials

  • Inbound Marketing Certified
    HubSpot Academy
    Oct, 2020
    - May, 2026

Experience

  • Exocad
    • Senior Marketing Specialist
  • exocad America Inc.
    • United States
    • Software Development
    • 1 - 100 Employee
    • Senior Marketing Specialist
      • Feb 2024 - Present

    • Marketing Specialist
      • Nov 2020 - Present

  • Payway®
    • Marketing Manager
      • Oct 2016 - Nov 2019

      - Developed Pardot campaigns for multiple product lines; ran and analyzed post-campaign metrics - Managed clients and prospects in Salesforce - Lead product positioning and messaging - Designed and developed content; examples include email, whitepapers, brochures, and blogs- Set tradeshow calenda...

  • Vertifi Software, LLC
    • Design/Support Specialist
      • Sep 2013 - Sep 2016

      - Graphic design lead for displays, printed material, and mobile apps - Prepared monthly and quarterly reports for internal and external users - Promptly resolved technical support inquiries and product requests

    • Marketing Manager
      • Jul 2008 - Sep 2013

      - Developed and managed Vertifi’s brand through multiple communications channels- Wrote and designed newsletters, website content, and press releases- Administered webinars- Led three major annual events with 50-150 attendees - Provided tradeshow support to sales team and created sales presentations

  • MIT Federal Credit Union
    • Senior Marketing Specialist
      • Jul 2002 - Jul 2008

      - Developed and managed marketing campaigns; wrote and designed brochures, newsletters, statement inserts, direct mail pieces, etc.; oversaw campaign fulfillment - Managed brand/image standards and online presence, including e-mail marketing and website content - Managed department workflow; supe...

  • GSO-Davis and Davis Partners
    • Assistant Studio Manager
      • 2000 - 2002

      - Managed studio and prepared print quotes for clients - Responsible for technical accuracy of files sent to vendors - Assisted designers with copy changes, design edits, and photo editing

  • Fitch
    • Print Production Specialist
      • Jan 2000 - Nov 2000

      - Prepared print mechanicals by ensuring that files were technically correct- Managed vendors and prepared print quotes for clients- Managed departmental workflow and the student co-op program

    • Communications Assistant
      • Sep 1997 - Jun 2000

      - Prepared and formatted client proposals- Maintained and managed the vendor database- Coordinated weekly time sheets for the company

  • Corporate Branding Partnership
    • Brand Specialist
      • 1996 - 1997
  • Reale/Fitzgerald
    • Account Service
      • 1994 - 1996

      - Serviced existing accounts by coordinating the production of client materials, including ads, brochures, newsletters, annual and quarterly reports, direct mail, trade show material, data sheets, etc. - Wrote and produced company’s quarterly newsletter- Was responsible for all billing and collec...

  • Allegro Microsystems
    • Accounting
      • 1990 - 1994

Education

  • 1988 - 1992
    University of Massachusetts at Amherst - Isenberg School of Management

Suggested Services

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Industry Focus. “Marketing and Advertising”

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