Experience

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  Human Friendly

  • Irving, TX

  • Founder & CEO

    • Jun 2018 - Present
    • Irving, TX

    • Energy Codes Seminars Facilitator and Trainer • Corporate Wellness Consulting & Seminars • Leverage projects among institutions, organizations, corporations, investors and media to create Human Friendly possibilities that would help us Thrive.• Let the good be loud! Promote wise choices that impact our well-being in the areas of nutrition, health, environment / community, education, career & work life balance for a sustainable well being. • Entrepreneur, stat up company based on the initiative of providing an invitation to make wise choices for a sustainable well-being. • Design a brand with products and projects that incentive people who can “let smart be wise” to develop a world in which we can feel cared for.

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  Hola Hispanic Communication

  • Dallas/Fort Worth Area

  • Founder & President

    • 2008 - Present
    • Dallas/Fort Worth Area

    Hola, Creating the connection with the Hispanic buying power!Hola is a company that provides strategic communication, public relations, marketing, advertising and branding consulting for medium and small American companies who are interested in developing and growing their customer base by penetrating the Hispanic market in USA, Latin America and Spain.

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  Irving ISD

  • Dallas/Fort Worth Area

  • Bilingual Teacher and Team Leader

    • Oct 2008 - Aug 2017
    • Dallas/Fort Worth Area

    I took on my new career with vigor and passion, applying universal marketing strategies to education, to benefit my students. Quickly adapting to this unique target audience, I realized I had no more than 20 seconds to capture their attention and obtain their buy-in. Every day was a new opportunity to use my project management and creative talents to develop plans to position new content in student's minds. Marketing, advertising and strategic communication skills were my go-to place! It was because of what I knew from my marketing career, outstanding results were achieved with each student, whom developed high level thinking abilities and became advanced learners in all content areas.Recognized for bridging traditional learning requirements with ways to retain new concepts, resulting in two Ice awards from the Irving ISD in 2014.As a bilingual teacher and leader in a multicultural school with students and families from over 56 different countries across the world. I found this to be a great opportunity to have a cohesive understanding of multiculturalism and what is important and motivates students and their families, not from marketing studies or similar but from daily interactions.

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  Verizon

  • Dallas/Fort Worth Area

  • Marketing Project Manager - Strategic Communications Consultant

    • 2004 - 2008
    • Dallas/Fort Worth Area

    Multiple positions held:Marketing Project Manager, Verizon Southeast Market Area (FL, NC, SC) Built and analyzed marketing strategies within regions to develop innovative marketing plans; managed stakeholders in cross-functional integrated marketing teams to drive brand building. Developed regional channel marketing strategy to enhance the customer experience resulting in successful deployment of fiber optic FiOS TV, Internet, and phone service in the Verizon Southeast Market. Strategic Training and Support, Verizon Information Services and IDEARC, Irving, TXCollaborated with centralized district and sales managers to develop specific training and product rollouts for Hispanic markets; support and training of sales teams; developed marketing plans, advertising campaigns, and needed collateral materials. Advertising and Marketing Consultant, Verizon Information Services, Fort Wayne, IN Developed strong relations with Verizon Information Services clients through the resourceful use of market studies, industry trends and ROI information; matched marketing resources with available marketing platforms.Corporate Communications Consultant, Verizon North Central Market Area, Fort Wayne, IN Reported directly to the president of customer operations of Verizon North Central Market Area; provided wide-ranging strategic communications support, including problem solving and project assistance. Performed standard public affairs duties to include special event planning, public meetings and trade shows.

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  Universidad de Ibagué

  • Colombia

  • University Director of Marketing, Advertising and Educational Resources Consultant

    • 2001 - 2003
    • Colombia

    Universidad de Ibague: Regional University in Ibague, Colombia; with six faculties, 24 pre-grade and 2 masters programs.Reporting directly to the University Chancellor, designed branding programs and a marketing strategy that focused on the quality of the academic programs that propelled the regional University to equal status with all nationally recognized universities in Colombia; developed marketing campaigns for curriculum resources for a product's lifecycle and for unique customer segments. See https://www.unibague.edu.co/+ Measured, analyzed, and shared campaign results, adjusting tactics as needed.+ Developed core positioning documents to focus brand messaging, ensuring strong connection to customer segments, product differentials, competitive landscape, marketplace needs and influences.+ Served as the information liaison between the university and the business community to develop alliances and partnerships.+ Directed the University’s newspaper, bulletins, radio and TV programs.

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  El Nuevo Dia, Ibague, Colombia

  • Colombia

  • Director of Marketing and Advertising

    • 1992 - 1999
    • Colombia

    Newspaper/online news media: As direct report to the CEO, designed and implemented a new sales department (local advertising, local classified ads, national account and advertising agencies and public relations for a newly created newspaper company. This strategic leadership role included customer sales, in-house advertising, newspaper brand management and identification of sponsorship opportunities to grow brand awareness. Prepared and delivered sales presentations to new customers to protect and increase advertising; provided clients with estimates of the costs of advertising products or services, recommending appropriate sizes and formats for advertising, depending on medium being used. Company site: http://www.elnuevodia.com.co/nuevodia/+ Lead a team of over 50 sales representatives, advertising designers and journalists.+ Developed strong local, regional, and national channel partnerships with business community, Institutions, advertising agencies and media.+ Negotiated national accounts; created and managed local advertising, events, In house design, special publications and classifieds resulting in over 80% of the company’s total revenue.

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  CEMEX

  • Colombia

  • Senior Communication Adviser to Cementos Diamante CEO

    • 1993 - 1996
    • Colombia

    (Formerly Cementos Diamante, Ibagué, Colombia)Cement Industry: Hired to advise the CEO by inspiring out of the box ideas and focused strategies for cement industry; assisted in development and coordination of specific customer communications; represent organizations impact as a senior level staff member. Company site: http://www.cemexcolombia.com/Index.aspx+ Effectively designed internal channel communications system to communicate corporate philosophy, goals and objectives to employees and neighboring communities during an extensive re-engineering and pre-selling process.+ Delivered integrated project strategies for internal communications; tailored communications business development support.

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  J. Walter Thompson Worldwide

  • Colombia

  • Account Executive

    • 1991 - 1992
    • Colombia

    (Formerly J.W. Thompson & Atlas Publicidad, Bogotá, Colombia)International Advertising Agency: Developed, presented and produced advertising campaigns for majority of Nestle product line in Colombia, including television, radio, POP and print advertising distribution channels. Brand management for Nestle consumer package goods of which as of 2017 continues to be managed by J. Walter Thompson Colombia. Company site: https://www.jwt.com/en/colombia/work/kitkatbillboards/+ Monitored market trends and oversaw advertising and marketing activities to ensure a right strong connection is made to the Nestle brand.+ MDF: Consistently met and exceeded client expectations and project requests on time and below budget across brand strategy, promotional programs, marketing research, and multi-media campaigns.+ Planned and implemented marketing mix activities according to approved brand strategy, including promotional programs, marketing research projects, and advertising activities.+ Planned and implemented marketing communications mix including, MDF, program management, communications, public relations, etc.

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  McCann Worldgroup

  • Colombia

  • Internship

    • 1990 - 1991
    • Colombia

    (Formerly, McCann Erickson), Advertising agency that specializes in building customers brands and turning it into business. Bogota, Colombia. Internship, Account Executive for Special Promotions Assisted on the development of ad campaigns for companies for special promotions (GM, Nestle, Gillette, Jack Snack’s and Price Water House); worked closely with all venues of mass media introducing new products; Developed client’s special events.