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Maria Calero is a seasoned marketing and program management professional with extensive experience in social media, advertising, public relations, and project management. She has worked with top companies such as Autodesk, PayPal, and KOFY-TV, and has a strong background in developing and executing marketing strategies, managing programs, and leading teams. With a degree in Communication Studies from San Francisco State University, Maria has honed her skills in public speaking, communication research, and public relations. She is also certified in facilitation, diversity, inclusion, and remote teamwork. Maria is proficient in a range of tools and technologies, including Microsoft Office, Adobe Creative Suite, and social media platforms. She is a strong leader and team player with a proven track record of delivering results-driven marketing campaigns and programs. As a seasoned professional, Maria is well-versed in the latest marketing trends and best practices, and is always looking for ways to stay up-to-date with the latest developments in her field. Maria is passionate about using her skills and experience to drive business growth and success, and is excited to join a dynamic and innovative organization where she can make a meaningful impact.

Credentials

  • LUMA Institute Certified Facilitator
    LUMA Institute
    May, 2021
    - May, 2026
  • Diversity, Inclusion, and Belonging for All
    LinkedIn
    Nov, 2020
    - May, 2026
  • LUMA Anywhere Remote Teamwork
    LUMA Institute
    Jun, 2020
    - May, 2026
  • LUMA Institute Certified Practitioner
    LUMA Institute
    Aug, 2019
    - May, 2026

Experience

    • United States
    • Software Development
    • 700 & Above Employee
    • Program Manager
      • Sep 2018 - Present

      - Manage the launch and quarterly refresh cycles of the Integrated Marketing Planning, owning the process map, communications on design, and troubleshooting challenges and risks. This org-wide, cross-industry plan increased campaign adoption by 50%- Strategic consultant for Senior Director of Marketing and staff, leading discussion from ideation through to actionable next steps, ensuring goals and objectives are met and well-documented- Owner of Quarterly Program Reviews, planning with horizontal teams and key partners to maintain recurring data pulls and insights to tell a holistic story of the program and progress on KPI’s. This allows for a more dynamic campaign development process, accelerating optimizations by 35%- Lead budget management of $1M budget for organization, ensuring budget priorities are met on time- Liaison between marketing, sales, operations, and technology teams to promote cohesion in support of our organization goals

    • Chapter Enablement - Autodesk Latinx Network (ALN) ERG
      • Feb 2021 - Feb 2022

      Program Manager for the Latinx ERG at Autodesk, tracking strategic goals, assisting in execution of programs and initiatives, and working collaboratively with other ERG's and Director of DEI to gain efficiencies and insights.

    • Pro-Bono Consultant
      • Aug 2020 - Dec 2020

      Pro-Bono consultant for Autodesk Foundation Customer, myAgro. Providing program management support by leading ideation discussions to up-level their reporting dashboards.

  • PayPal
    • San Jose, CA
    • Marketing Program Manager
      • Aug 2014 - Sep 2018
      • San Jose, CA

      Marketing Program Manager overseeing the Email Channel for the LATAM region- Team lead for the migration of LATAM email campaigns to new ESP, ensuring all creatives and data were migrated successfully, as well as, train team on new processes and systems- Managed the transition from Full-Serve Mod...

    • Marketing Coordinator
      • Sep 2012 - Apr 2014

      Marketing Coordinator supporting the Sales Department, by creating and executing Dealer programs, Local Campaigns and Events/Sponsorships- Sponsorships & Vendor Relations: Assisted in the creation of quarterly marketing proposals for vendors, assisted in preparation and execution of product l...

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Street Team Coordinator
      • Apr 2012 - Sep 2012

      Supervisor of street team, as well as, assistant to the Promotions Coordinator and Producer of “Creepy KOFY Movie Time” and “Dance Party”.Manage the street team by organizing events, such as street festivals, film screenings, comedy shows, casting calls, and client based events; scheduling shifts, administering payroll, and handling budget.Work hand in hand with Marketing and Sales Department to promote clients via events created for them, bringing more awareness and consumers to clients.Assist the Marketing Department with the website, KOFYTV.com, by managing the events calendar and contests on the KOFY Club.The Production Assistant to the Producer of “Creepy KOFY Movie Time” and “Dance Party”, assisting in the prepping of on screen guests and production needs.Executed the 2012 LGBT Pride Parade and Festival, by organizing both festival spaces and parade contingents for KOFY, as well as, for our five clients. Also, supervised the parade contingent, and street team at the Pride Festival.Aided in Promotional campaigns for “Dance Party”, 2012 LGBT Pride, “The Big Dish”, and “Dog Election 2012”; contributing in the construction of flyers, sets, and social media blasts.Facilitate interviews for potential street team members, as well as, conduct orientations for new hires.

    • Promotions Assistant
      • Jun 2010 - Apr 2012

      Key member of street team generating brand awareness and recognition through use of various promotional outlets including community events, guerilla marketing, and public flyer distribution. Reach out to large audiences by shooting commercial spots and presenting advertisements on air throughout specific days.Contribute significantly to casting calls for special television shows, such as “Dance Party” and “Creepy KOFY Movie Time”, which are viewed by thousands of Bay Area residents.Demonstrate social networking ideas to Marketing Directors, which have earned positive feedback, while attracting more Facebook fans through onsite games and prize giveaways.

    • Radio Intern
      • May 2009 - Sep 2009

      Supported all community events and music concert preparation; created and implemented marketing tactics to help promote Wild 94.9, as well as participating artists and sponsors. Streamlined pre-planning arrangements at highly recognized events, such as JV’s Comedy Jam, Aids Walk, Beyonce concert...

Education

  • 2006 - 2010
    San Francisco State University

Suggested Services

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Industry Focus. “Marketing and Advertising”

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