Experience

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  Alpine Ontario Alpin

  • Collingwood, Ontario, Canada

  • Director Marketing & Partnerships

    • Sep 2023 - Present
    • Collingwood, Ontario, Canada

    Growth MarketingStrategic Partnership Development Experiential Events & Communications

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  Kids Adventure Games

  • Canada

  • CEO

    • Nov 2022 - Present
    • Canada

    Our mission is to inspire and empower kids through exciting, challenging adventure races that emphasize teamwork, sportsmanship, critical thinking, and perseverance, and ignite a passion for the outdoors. Rolling out across Canada 2023! www.kidsadventuregames.ca

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  Décathlon Canada

  • Toronto, Ontario, Canada

  • National Growth, B2B, Gift Card, Partnerships Marketing

    • Oct 2021 - Oct 2022
    • Toronto, Ontario, Canada

    • Developed, directed and executed a custom value-driven marketing, communications,PR, partnership, and sponsorship strategy based on asset research-driven data withbuilt-in scalability to go national.• Consistently driving brand recognition, reach, and engagement with communications,digital campaigns, and experiential event activations tailored to the prioritized markets.Achieved up to 100% brand saturation in specific catchment areas.• Develop strategic trust relationships with corporations, government, sports centers, events, and schools.• Create commitment & understanding around the global and local gift card product strategies, objectives, goals, and milestones with Catchment Leaders• Build communications for specific plan marketing investments for both B2C and B2B campaigns• Manage local third-party partner and vendor relationships; develop and approve new 3rd party sales channels, partner relationships, and local gift card initiatives.

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  Primal Quest

  • United States
  • Wellness and Fitness Services
  • 1 - 100 Employee

  • CEO Co-Founder Managing Partner

    • Jan 2001 - Sep 2022

    A cultural change leader for Adventure Sports - For over 20 years creating accessible pathways to explore outdoor adventure sports. Constantly pushes forward to improve the diversity and reach for outdoor endurances sports. Inspires innovative experiential marketing programs and continuously looks for new approaches to drive business and further enhance brand reputation in the outdoor industryDevelop and cultivate relationships with strategic partners and sponsors that align with business and brand objectives and deliver fully integrated lifecycle marketing programs. Engage with key stakeholders and advisory board and drive objectives supported with comprehensive plans aligned to brand and growth strategy objectives, revenue growth targets, and all operations necessary to successful execution.Lead the cross functional development of assigned initiatives and manages best-in-class execution, evaluation and innovation for continuous improvement.

  • Cofounder - COO

    • 2001 - Sep 2022

    Primal Quest, Expedition adventure length multi-sport race. Co-ed Teams of 4, with Support Crew, Volunteers, On-site Staff & Directors for 10-day non-stop event. Disciplines Include running, biking, paddling (downriver, lake, ocean), swimming, mountaineering, rock climbing, rappelling

  • Executive Producer

    • 2001 - Sep 2022

    Primal Quest Feature Films became the first adventure race broadcast on Network Television in the US. Continues to be aired and streamed on CBS, OLN, FOX, Skysports, Outside and soon Prime Video.

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  Spartan

  • Canada

  • Spartan - Sports & Event Race Director

    • Aug 2021 - Aug 2022
    • Canada

    Race DirectorSteep history in managing all aspects of complex outdoor events and activations with multi-phasic rollouts. Strong leadership in managing budgets, digital marketing, staff, volunteers, logistics, and venue. She has been a Race Director for over 15 globally attended World Class events.Festival ManagerWorking side-by-side with the Race Director, Construction Manager, and Race Project Manager, playing a key leadership role in planning the Spartan event and ensuring the festival staff is operating as efficiently as possible while maintaining a high brand standard.

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  RIC Centre

  • Brampton, Ontario, Canada

  • Digital Media & Marketing Consultant

    • Mar 2020 - Mar 2021
    • Brampton, Ontario, Canada

    Develop and deliver brand marketing and communication for start-up tech strategy for technology and innovation network in Ontario. RIC Centre provides business startup services and access to incubator space to entrepreneurs, startups, and mature tech companies that want to kick-start growth for their enterprise.

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  Headwaters Tourism

  • Headwaters ON

  • Director of Marketing

    • Nov 2018 - Aug 2019
    • Headwaters ON

    https://www.inthehills.ca/2019/03/the-next-chapter-at-headwaters-tourism/Headwaters Tourism is a not-for-profit, multi award-winning destination marketing organization representing the rural Headwaters region of Ontario. As Director of Marketing is Maria is responsible for overseeing the implementation and execution of Headwaters Tourism’s strategic marketing and branding initiatives and for developing and supporting tourism product that is consistent with the region’s core value proposition and intrinsic to the region’s sense of place.

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  MBProductions

  • Marketing Director

    • Jun 2006 - Sep 2014

    Consultant for brand marketing, media, development and graphics.Proven ability and experience in assessing and developing programs for sporting events and corporate marketing/sales/revenue events.Excel at program management and operations that rely on developing positive client relationships that thrive on clear and reliable communications, organized management planning, effective cross collaboration where required and successful team leadership and execution for programs and promotions. Reputed for leading by example with authentic mentorship and open clear communication.Successful track record with a diversity of event and operational programs that span many fields of interest• Large scale multi-sport national event management & operations • Corporate non-profit event execution • Incentive events, reward events, culture transformation • Online, social media and video programs & promotions

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  VANOC

  • Vancouver, BC

  • Event Services (EVS) Supervisor

    • 2010 - 2010
    • Vancouver, BC

    “The Face of the Games,” the EVS team was often the first and last point of contact for the thousands of athletes, media and guests that visited the sport venues each day.

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  Paraform

  • Director of Service

    • 1998 - 2000

    Developed, designed and implemented rapid growth sales, marketing and branding strategy for startup CG modeling software company. Created, managed and coordinated business development service projects and production work. Managed client relationships, timelines, staffing, creative development and co-ordination. Performed all day-to-day operations of the creative production team. Worked closely with marketing at the ground level to develop the brand for this new company and new suite of products in a high-end software market.

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  Silicon Graphics

  • Mountain View, CA

  • Software Release Manager

    • 1996 - 1998
    • Mountain View, CA

    When Alias Research Inc., merged with Wavefront & Silicon Graphics was invited from Canada to Silicon Valley to share my experience in Software Release Management across multiple products. Responsible for managing & coordinating the release process for Cosmo Software. Project management across all product teams, created development regulations, managed process and procedures for on time software delivery. Developing regular information packages and communications to all of the design and engineering teams, alpha and beta testing customers and inside and outside sales channels in the Industrial Design and Feature Film Industry.

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  Alias|Wavefront

  • Toronto, Canada Area

  • Software Release Manager

    • 1994 - 1996
    • Toronto, Canada Area