Experience

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  Teya

  • London, England, United Kingdom

  • Head of Sales

    • Jan 2023 - Present
    • London, England, United Kingdom

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  Alma Angels

  • London, England, United Kingdom

  • Angel Investor at Alma

    • Nov 2022 - Present
    • London, England, United Kingdom

    Supporting female-founded businesses on their growth journey.

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  On Deck

  • On Deck Fellow

    • Jan 2022 - Present

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  Self-employed

  • London Area, United Kingdom

  • Advisor, Coach and Investor

    • Feb 2021 - Present
    • London Area, United Kingdom

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  Tesla

  • United States
  • Motor Vehicle Manufacturing
  • 700 & Above Employee

  • UK Sales and Operations Lead

    • Feb 2014 - Oct 2020

    Reported to Country Manager. I was a founding member of the Tesla sales team, one of the first ten Tesla Managers tasked to launch new markets across the US and global expansion across EMEA, focusing on Netherlands and the UK.As one of three UK Regional Leads, I was responsible for 10 locations, 200+ staff, and US$500MM+ in revenue. Highlights included:- Built the UK sales organisation from the ground up: grew retail footprint from 1 store to 10 stores, scaled the team from 10 to 200 employees across functions, scaled vehicles deliveries from 1,000 to 5,000 quarterly deliveries, improved customer satisfaction ratings by more than 20%- Influenced all facets of Tesla's UK sale and delivery evolution, including structure (recruitment, compensation, organisational design and culture), daily operations (process, metrics, systems and automation) and customer experience standards (training, communications, real estate, marketing)- Managed large-scale launch of the Model S, Model X, and Model 3. The Model 3 was the third most registered car in the UK in August 2019.- Recruited, coached and trained high performing teams; attracted more than 200 high potential talents and industry specialists, including two management peers.- Co-designed and executed innovative digital marketing strategies and drove brand performance through region-specific initiatives, including promotions and PR opportunities.- Collaborated with the Government Policy team to promote UK electric vehicle adoption.- Automated customer journeys and established efficient, lean processes that handled exponential increase in orders

  • Sales Manager, Amsterdam

    • Oct 2013 - Jul 2014

    Reported to Country Manager. After leading the high-profile launch of the Model S in the EMEA Market, I was transferred to Amsterdam and tasked with opening two new Netherlands sales locations, including the City Centre Flagship store, a key location in the European market. Major achievements included:- Enhanced communications between EMEA and US HQs; collaborated on localising global best practice.- Developed new commercial strategies, using the Netherlands as a testing ground for innovation.- Built high performing team of up to 12, one of the top-performing European sales teams.- Strengthened operational efficiency across sales and delivery processes.- Improved value proposition and sales strategies, including persuasive presentation of government incentives.

  • Interim Sales Manager, Brussels

    • Jun 2013 - Sep 2013

    Reported to Country Manager. Transferred to Europe, I was handpicked by leadership to launch the Model S in EMEA, adapting and implementing best practices from the US. Opening two new locations in Brussels, I established robust operational efficiency and recruited a high-quality Sales team.

  • Sales Manager, NJ / Oregon, US

    • Oct 2012 - May 2013

    Reported to Regional Sales Manager. After eight months of strong sales performance in Florida, I was promoted to play a central role in delivery of new store openings, including leading the launch of two of the first ten retail stores in the US, initially in Oregon before relocating only four months later to open Jew Jersey location.Achievements included implementing the innovative Tesla retail strategy with interactive in-mall experiences, as well as heading new store opening in Oregon.

  • Assistant Sales Manager, Florida, US

    • Oct 2011 - Sep 2012

    Joining Tesla in 2011 in a front-line sales position, I surpassed all targets, with highlights including closing the sale of the last Roadster in the US market.

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  Hogan Lovells

  • London, United Kingdom

  • Legal Learning Administrator

    • Aug 2009 - Aug 2010
    • London, United Kingdom

    Worked in London office as firm’s main onsite training point of contact and liaison for US and EU offices. Responsible for the organization and implementation of training for 113 junior and qualified lawyers.

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  BMW of North America/MINI USA Central Region

  • MINI USA Intern

    • Jun 2008 - Aug 2008

    Completed tasks and projects to support operations including the evaluation of Customer Satisfaction analysis, daily and monthly tracking of sales forecasts, and projects involving the allocation and distribution of MINI vehicles.Served as liaison between MINI USA and Retail Partners in strategizing and planning for the national summer marketing event.