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Maria Barikhina is a seasoned brand experience advisor with 5+ years of experience in shaping brand identity and value proposition through compelling stories. She has a strong background in sociology and proficiency in multiple languages. Maria has worked with various companies, including Sancoffee and ETH Innovation and Entrepreneurship Lab (ieLab), helping them develop effective communication strategies and go-to-market plans. With a Master's degree from Lomonosov Moscow State University and certifications from the Green Coffee Foundation and Sensory Skills Foundation, Maria brings a unique blend of academic expertise and industry knowledge to her work.

Credentials

  • Green Coffee Foundation
    SCAE
  • Sensory Skills Foundation
    SCAE

Experience

    • Brand Experience Advisor
      • Oct 2022 - Present

      Helping B2B SaaS companies shape their brand identity and communicate value proposition through compelling stories.

    • Marketing Strategist
      • Nov 2022 - Present

      Working with the independent specialty coffee cooperative in Brazil on developing communication strategy for their core impact and sustainability initiatives.

    • Coach
      • Sep 2018 - Present
      • Zürich Area, Switzerland

      Helping young entrepreneurs to shape their value proposition and develop go-to-market strategy

Education

  • 2006 - 2011
    Lomonosov Moscow State University (MSU)
    BA + MA, Sociology

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