Bio
Experience
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Power Depot Inc.
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Miami, Florida
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Industrial Generators Sales
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Apr 2022 - Present
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Miami, Florida
Kohler Power Generators Distributor for South Florida
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Kovai Machinery, LLC
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Weston, Florida, United States
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International Sales Manager
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Mar 2017 - Feb 2022
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Weston, Florida, United States
Generator Sales from factories in US, India and other suppliers in South America into the Caribbean isles and some countries in Central and South America.Kovai Corp, it’s a business group with more than 20 years of experience dedicated to providing its channel partners (sub-disties) and end-customers with effective solutions in the field of self-generation or energy backup, industrial engines and other equipment with offices in USA, Trinidad and Tobago and Venezuela. Kovai Portfolio: Generac Power Systems as Industrial Service Partner, HSB Master Dealer and PowerCell, MODASA (Motores Diésel Andinos, SA), Kirloskar Oil Engine, LTD, ASCO Power Technologies and Deep Sea Electronics (DSE). International Sales Manager:• Strategizing and executing plans to grow the company’s sales division, including revenue plans, sales costs, hiring plans, sales compensation, territory assignment, channel programs, marketing programs, and product feedback. On top of the traditional business,• Identifying current and future customer product and service requirements by establishing personal rapport with potential, actual buyers, sub-distributors and services partners in the countries Kovai serve. • Providing training on use of all the Company’s products and Kovai sales ‘tools, as well as marketing techniques to successfully distribute stand-by power generation sets, components and services products.• Providing appropriate marketing support material and extensive product information to promote up to date knowledge and use of all products, through corporate systems and other resources.• Supporting distributors with new product launches by training local sales representatives and presenting products to customers and key decision makers throughout the countries Kovai serve. • Assisting local distributors in preparation of offers and negotiations in private and public tenders or other large sales opportunities.• Preparing monthly territorial reports and competitive intelligence.
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Maquinarias Kovai
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Caracas, Federal District, Venezuela
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Sales Manager
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Jun 2011 - Feb 2017
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Caracas, Federal District, Venezuela
Responsible for selling and marketing self-powered solutions for commercial and industrial customers and build the partners’ ecosystem and its commercial strategy.• Led the sales team and increase its productivity in order to achieve sales objectives. (FY2016: 103% of sales plan achieved). Define the objectives of each member of the team: Products, Services and Services’ Maintenance Contracts• Establish Sell discipline: Implement Sales Process and Rhythm of the Business• Implement Territorial (Regional) Executive Figure, in charge of developing sales partners and services partners.• Generate new customers and get in depth in existing customers.• Improve customer satisfaction• Promote an inclusive environment with other groups inside the company.• Supervised up to 6 direct reports.• Led the Services team temporally.
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Hosting Services Manager
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Aug 2010 - Dec 2010
Responsible for the creation of Cloud Service partners’ ecosystem and its commercial strategy • Supervised 1 direct report.
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Small and Medium Business and Distributors Manager
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Jul 2009 - Jul 2010
Responsible for selling and marketing Microsoft’ solutions to Small and Medium Business (“SMB”) segment, including all licensing options: traditional volume licensing, Full Package Products (“FPP”) and online solutions.• The two audiences I managed during fiscal year 2010 became Top of Latin America (Channel Partners) and Worldwide (SMB Customers)
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Partners’ Strategy and Programs Manager
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Jul 2008 - Jun 2009
Responsible for developing and implementing partner’ strategies and programs throughout the business cycle with partners and their customers. • "Capacity Planning " identifying necessary skills of partner’s members to fulfill the subsidiary ‘plan• Partner selection based on skills.• Education and Training: Promoted distributors and partners’ engagement and training on selling solutions and services.• Demand Generation with and to business partners:o Incentive programs to distributors’ sales force and their partnerso Opportunities´ statement program• Quality control program in the solutions implementation in the customers• Channel Retention: partners satisfaction programs • Supervised 2 direct reports
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Microsoft - Andean Region
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Caracas, Federal District, Venezuela
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Compliance Licensing Manager
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Jul 2003 - Jun 2008
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Caracas, Federal District, Venezuela
Major Achievement: Microsoft Sales Excellence Award Winner – Americas Gold Club 2008 – Top Latin America position.Responsible in the Andean subsidiary (Colombia, Ecuador, Peru and Venezuela) for licensing compliance activities, enabling end customer’s sales teams and channel partners, to integrate these activities in their business process. Able to identify and implement programs to improve and safeguard the customer and channels partners experience, the brand and company image, while exceeding revenue targets for licensing compliance.• Led the Andean Region team responsible for creating campaigns and education programs related to Intellectual Property Respect (IPR) for both end users and distribution channel, in close liaison with the Latin American team.• Supervised 12 direct reports in the Andean Region.
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Compliance Licensing Manager
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Mar 2001 - Jun 2003
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Channel Manager
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Mar 1998 - Sep 2000
Managed distribution channels for Novell´s products and services in Venezuela, generating 75% of subsidiary’ revenue. Reported to the General Manager.
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Marketing and Operations Manager
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Jan 1996 - Mar 1998
Led the Products Management and Operations’ teams reporting to vice president, with the objective of maintaining healthy, high turnover inventory to achieve target sales margins for the company, ensuring high quality customer service. Managed direct relationships with manufacturers and operations processes including transport and customs.
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Product Manager
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Jan 1988 - Dec 1995
• Product Manager for Microsoft, Autodesk, Lotus, Symantec and Corel• Lotus Product Manager (Merisel – LACROW (Latin America, Caribbean and Rest of the World) (Temporal Assignment) - Miami, FL, USA – 1993)• CAD (Computer Aided Design) Products Manager
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Education
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1980 - 1987Universidad Simón Bolívar
Urbanista, Planificación de Ciudades
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