Experience

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  NAI Glickman Kovago & Jacobs

  • Marketing Director

    • Dec 2022 - Present
• 

  Sunshine Sign Co

  • United States
  • Graphic Design
  • 1 - 100 Employee

  • Chief of Staff + Communications

    • Jul 2022 - Dec 2022

  • Head Of Strategic Marketing

    • Aug 2020 - Oct 2022

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  Freelance

  • Freelance Marketing Consultant

    • Jun 2014 - Jul 2022

    -Lead intimate, strategic marketing campaigns for small, local businesses to develop brand identities, forge key partnerships, and ultimately drive and increase sales growth.

• 

  Zillner Marketing

  • Lenexa, Kansas, United States

  • Marketing Specialist

    • May 2012 - May 2014
    • Lenexa, Kansas, United States

    -Formulated and executed brand strategy and communications-Worked in tandem with senior executive leads to develop strategy -Managed various in-house creative teams to execute client vision

• 

  HL Group

  • United States
  • Public Relations and Communications Services
  • 300 - 400 Employee

  • Marketing + Public Relations

    • Jul 2009 - Apr 2012

    PR Director•Formulate marketing/communications strategies and client messaging and vision including: brand strategy and vision, innovative marketing initiatives, copywriting, web site content, press releases• Spearhead project management and strategy for breakthrough marketing initiatives based on client and brand objectives, and budgets• Event management, research, planning and execution including: conception, budgeting, vendor relations, sponsorship/partnership programs, influencer outreach, creative copywriting and collateral development • Spearhead marketing strategy and communications for team’s client roster • Main point of contact for all clients, and as team lead for vision and strategic initiative management and execution• Clients include mass-profile brands as well as niche start-ups, including: BCBG, Catherine Malandrino, Converse, Elie Tahari, FEED, Hudson Jeans, TOMS Shoes

  • Account Manager

    • Apr 2010 - Jul 2010

    • Coordinate and manage public relations/marketing programs • Formulate client messaging and vision, outreach to appropriate media and influencers• Event planning research, planning and execution including: venue/location scouting, vendor relations, sponsorship and partnership programs, media outreach, influencer outreach, press/guestlist buildouts, and event staffing• HL Group company social media ghostwriter/expert- spanning across all clients of companyto develop and post content on behalf of HL Group (Twitter: @hlgrp, Facebook: HLgroup)

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  Emerson College

  • Global Marketing Communication and Advertising Graduate Assistantship

    • Sep 2009 - Aug 2010

    • Develop and maintain social marketing initiative for graduate marketing program• Assistant to graduate program directors: program research, development, and recruitment

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  WGBH

  • Station Marketing and Promotions Graduate Assistant

    • Sep 2009 - Jan 2010

    • Supported Media Relations department in writing of media advisories/press releases, pitch development and execution, and building and expansion of press relationships• Developed and implemented social media marketing campaign for new high school trivia television program (High School Quiz Show,...

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  Finer Threads

  • Assistant to Producer of Fashion Shows

    • Sep 2007 - Sep 2009

    (Freelance)• Assist producers/stylists with execution of styling, event coordination, and photo shoots

• 

  Davies Murphy Group

  • Public Relations and Marketing Associate

    • Jul 2006 - Aug 2009

    • Established and managed public relations programs for agency clients including: media relations, pitch development, speaking engagements, sponsorship procurement, lead generation, partner co-marketing, industry events, internal communications, marketing collateral, executive seminars, and educa...

• 

  Freelance/Volunteer- Fashion Industry

  • Assistant Events Coordinator

    • Sep 2006 - Feb 2009

    -Event coordination and assistance for fashion events, shows and networking events including:- Christian Dior “Eat, Drink and Love” Fashion Show Luncheon- Lola (Boston Globe) Models of Excellence Fashion/Jewelry Show- OperaHub/Boston Globe Fashion Show- Boston Fashion Week- Boston Fashion Weekend