Experience

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  Big Village

  • Consultant / Moderator

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  Big Village

  • Boston, Massachusetts, United States

  • Senior Vice President

    • 2020 - Present
    • Boston, Massachusetts, United States

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  Brookmark Research Services, LLC

  • Cambridge, MA

  • Managing Director

    • 2018 - 2020
    • Cambridge, MA

    Lead the design, execution and analysis of a broad range of full service custom market research solutions for clients in the financial services industry. Examples of projects include:- Concept screening via video focus groups among financial advisors- Product optimization via focus groups and discrete choice analysis among affluent consumers- Thought leadership study trending financial issues among US consumers- New market exploration among competitive decision-makers in the payments industry

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  Rorick Insights

  • Cambridge, MA

  • Marketing and Market Research Consultant

    • 2017 - 2020
    • Cambridge, MA

    An experienced market researcher with 20+ years of experience helping clients answer strategic and tactical questions to grow their businesses. With years of both client and supplier side experience, Margaret provides clients with the partnership and support they need to ask the right questions and understand the answers.Samples of recent work:- New product opportunity sizing study - Institutional risk management thought leadership program- Qualitative exploration and new product concept testing- Product optimization study

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  MCA

  • Greater Boston Area

  • Partner

    • 2017 - 2020
    • Greater Boston Area

    Market research and consulting services

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  MarketVision Research, Inc

  • Sr. Vice President, Financial Services Research

    • 2015 - 2017

    Established new relationships for the firm with 5 leading financial services firms in banking, brokerage, asset management, insurance and retirement.

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  Bellomy Research Inc.

  • Vice President, Financial Services Research

    • 2010 - 2015

    Established a Financial Services practice for the company, growing the business from $0 to $2M+ in annual revenues. Built and managed a team of 9 to execute research and delight clients.

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  Financial Research Corporation

  • SVP, Director of Market Research

    • 2009 - 2010

    Structured and oversaw quantitative market research studies to support the publication agenda for the firm.

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  Rorick Insights

  • Independent Marketing and Market Research Consultant

    • 2001 - 2009

    Marketing program management, and Market Research design, execution and analysis

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  Fidelity Investments

  • Director, Marketing and Market Research

    • 2003 - 2008

    As Director of Market Research (2003 - 5), managed tracking and ad hoc market research programs focused in the participant and plan sponsor experiences for Fidelity's Workplace Services group. As Director of Marketing (2005 - 8), planned and executed participant research and marketing programs for Fidelity's Stock Plan Services business.

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  TradeOut, Inc

  • Director, COO - General Merchandise and Apparel

    • 2000 - 2001

    TradeOut was a business-to-business online marketplace with eBay backing.

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  Marketing Corporation of America

  • Consultant

    • 1997 - 2000

    Management Consultant focusing on brand strategy and marketing in the telecom, financial services and fitness industries.

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  Yankelovich Partners

  • Project Manager

    • 1995 - 1997

    Plan and execute custom market research projects based on the Yankelovich MONITOR study.