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Margaret Kerswill is a seasoned marketing professional with a strong background in graphic design, e-commerce, and digital media. She has worked as a materials researcher, content creator, hiking guide, freelance photographer, writer, and justice of the peace. Margaret has also held various roles in marketing, including marketing director, creative director, and grant writing consultant. She holds a Bachelor of Fine Arts degree and is certified in plant-based nutrition and real estate sales.

Credentials

  • Plant Based Nutrition
    T. Colin Campbell Center for Nutrition Studies
    Apr, 2023
    - May, 2026
  • Licensed Real Estate Salesperson
    Commonwealth of Massachusetts
    Aug, 2020
    - May, 2026

Experience

  • Integrated Eco Strategy
    • North Adams, Massachusetts, United States
    • Materials Researcher, Content Creator
      • Jan 2022 - Present
      • North Adams, Massachusetts, United States

      Product research and advocacy supporting the Living Building Challenge and Petals Certification Program of the International Living Future Institute.

  • Berkshire Camino, LLC
    • Lee, Massachusetts, United States
    • Hiking Guide
      • Nov 2021 - Present
      • Lee, Massachusetts, United States

      Guiding individuals and groups while creating an environment for quiet mindfulness and unfettered joy as we step away from our daily lives and experience the natural beauty of the Berkshire Mountains and their surrounding towns.

  • Self-employed
    • Berkshire County, Massachusetts, United States
    • Freelance Photographer, Writer, and Justice of the Peace
      • Jul 2013 - Present
      • Berkshire County, Massachusetts, United States

      In addition to being an active Marketing Chair for the Stockbridge Chamber of Commerce, I now work with individuals and e-business organizations on a freelance basis to help them meet the growing needs of businesses through a variety of print, email, and online marketing.

  • Mutability in Motion
    • 36 Main Street, Stockbridge, MA 01262
    • Co-Owner
      • May 2011 - Sep 2020
      • 36 Main Street, Stockbridge, MA 01262

      In 2013 we opened our store front. I worked to establish the design and ambience of a quaint gift shop, from conception to opening, in Stockbridge that features the works of regional artisans and craftsmen. Having branded the shop over the course of the past year through advertising, web presence, email blasts, social media, and local news articles, I have also returned to freelance marketing while my partner oversees the day to day operations of our shop.

    • Digital Project Manager
      • 2005 - 2013
      • Bohemia, NY

      • Client liaison working to meet design and print needs in a timely and satisfactory manner• Creative director/designer for signage and support materials for multiple annual charity events• Manager of all aspects of digital pre-press in an environment of fast evolving software and technology• Kodak Certified Nexpress Operator and Trouble Shooter • Digital problem solving: resolving issues from color matching to incompatible software to antiquated files. All files and hardcopy had to be made compatible to work within the parameters of our professional digital presses. • Website administrator and content provider• Annual design projects for Electronic Printing included: marketing materials and sales literature; 12-month, full-color calendar (featuring my photography) for distribution to clients; custom holiday cards; a plethora of fund-raising posters, signs, and brochures for local not-for-profit organizations.

    • Marketing Director
      • 2003 - 2005
      • Garden City, NY

      • Responsible for initiating loss leaders and providing internal sales staff and field reps with pertinent information to promote products, increase brand awareness, and generate revenue.• Responsible for working with Director of Sales on sales rep incentive programs• Liaison to field sales reps. Responsible for generating and disseminating all time sensitive support materials and subsequent correspondence.• Liaison to designers and builders consulting on trade show signage and display concepts for theConsumer Electronics Shows and National Association of Music Merchants Events• Creative director for all ad campaigns and photo shoots• Purchaser for print ad space in national music magazines• Designer of support materials, reports, and PowerPoint presentations for sales meetings with dealers and mass market retailers• Initiating and administrating a custom designed website with an administrative backend for increased flexibility in management and control of web product visibility and direct sales to authorized merchants.• Liason to freelance designers overseeing project conceptualization, execution, and completion• Active participation in all company “think tank” meetings

  • mdkAdDesign
    • Amityville, NY
    • Independent Business Owner
      • 1996 - 2004
      • Amityville, NY

      Overseeing all creative aspects of design and advertising, from concept to successful execusion, for small and medium sized businesses. During this time I proposed full-color packaging designs for a line of mass market guitars to bring brand consistency to a line of musical instruments and accessories. My proposal was accepted resulting in Music Industries Corporation changing the standard for guitar packaging and mass market presentation. My work on branding their guitar lines led to my position as Director of Marketing.

  • ECL Studios
    • Huntington, NY
    • Designer & Layout Artist
      • 1995 - 1998
      • Huntington, NY

      Serving the Educational Publishing Industry, this was a “learn on the fly” position at a time when the publishing industry was transitioning from traditional letterpress to digital media for printing and archiving.

    • Grant Writing Consultant
      • 1995 - 1996
      • Hempstead, NY

      Working directly with board members to set realistic budgets for museum exhibitions and translate that information into grant proposals for 1996 operating expenses submitted to the New York State Council on the Arts and National Endowment for the Arts.

  • Hillwood Art Museum
    • Brookville, NY
    • Assistant Director
      • 1988 - 1994
      • Brookville, NY

      • Working closely with museum director to successfully complete the laborious accreditation process for the American Association of Museums• Responsible for grant proposals to the National Endowment for the Arts and the New York State Council on the Arts. We were very successful at attaining grant monies• Curator of exhibitions and art essayist• Responsible for cataloging the museum’s Permanent Collection and extensive outdoor Public Art Collection in accordance with the guidelines of the American Association of Museums.• Artist liaison and fact checker for the book Lines of Visions: Drawings by Contemporary Women• Art Procurement Coordinator• Creative director for museum announcements, invitations, and catalogs• Responsible for press releases for all exhibition, lectures, and special events• Supervisor to Graduate candidates, interns, and work/study staff

Education

  • 1986 - 1988
    LIU Post
    Bachelor of Fine Arts (BFA), Fine Art Photography
  • 1985 - 1986
    Art Institute of Philadelphia
    Commercial Studio and Fine Art Photography
  • 1983 - 1985
    Salem County Community College
    Liberal Arts and Sciences/Liberal Studies

Suggested Services

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Industry Focus. “Graphic Design”

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