Experience

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  Edelman Financial Engines

  • Senior Compliance Officer
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  Edelman Financial Engines

  • United States
  • Financial Services
  • 700 & Above Employee

  • Senior Compliance Officer

    • May 2022 - Present

    - Support the investment adviser compliance program functions- Support and coordinate efforts related to regulatory reviews, exams, inquires, and audits- Work with various teams and departments including Sales, Distribution & Business Development, Client Relationships, Marketing, Legal to support distribution activities from a compliance perspective- Understanding of regulatory and self-regulatory agencies and applicable laws and regulations - Identify areas of potential compliance risk and vulnerability; manage and drive effective resolution, reporting updates to management- Act as technical advisor and support business initiatives from a compliance perspective- Manage and support investment advisor compliance process operations

  • Senior Marketing Manager, Institutional Product & Positioning

    • Aug 2020 - May 2022

    • Accountable for product marketing responsibilities pertaining to Edelman Financial Engines’ institutional products and services• Articulate business challenges addressed by our solutions and services, document positioning and messaging that differentiates Edelman Financial Engines’ value proposition• Follow and analyze market trends to position products; provide sales teams with perspectives on market trends to aid in competitive and instructive selling practices• Develop personas, customer journeys, market segmentation, and competitive intelligence; leverage these materials in creating product positioning, messaging, and sales materials

  • Senior Marketing Manager, RFPs

    • Jul 2016 - Jul 2020

    • Lead proposal development process, served as principal writer, balanced workload, and deliverables for multiple sales opportunities simultaneously• Collaborated with sales, consultant relations and client management teams to plan, organize, write, and produce competitive and compelling RFP responses• Executed on departmental and business development functions and special projects• Effectively understood and responded to clients/prospect requests by understanding the firm’s products and services• Utilized third-party database (Qvidian) as well as collaborated with teams across the organization to craft differentiated, well-positioned responses • Ensured that questions were comprehensively answered and that written responses were appropriately customized for the specific opportunity

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  Financial Engines, Bank of America

  • Boston

  • Marketing Contractor

    • Nov 2010 - Mar 2016
    • Boston

    • Analyzed and assessed current and past marketing efforts, made recommendations, and implemented campaigns based on the goals and objectives of the business• Managed all program elements, including strategic direction, channel tactics, execution, and budget• Identified and resolved issues in ord...

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  DWS Investments Service Company

  • Communications Manager

    • Nov 2008 - Oct 2010

    • Developed and delivered sales presentations to corporate Benefits, HR, Treasury and Compensation departments on organization’s communications capabilities• Responsible for driving business results through the cultivation of DWS’ largest client relationships• Grew assets under management through...

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  DWS Investments

  • AVP Participant Communications & Education

    • Dec 2007 - Oct 2010

    Experienced marketing and communications professional. Current responsibilities include: • Developing and delivering presentations to corporate Benefits, HR, Treasury and Compensation professionals. • Strategic consulting, including sales strategy development as well as targeted campaign developm...

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  Diversified Investment Advisors

  • Senior Communications Manager

    • Dec 2008 - Oct 2009

    • Developed strategic and tactical communications programs for major healthcare clients, including all facets of multi-media campaigns• Hired and managed team of freelance project managers, designers, copywriters, and print vendors• Created custom solutions to drive stated objectives• Managed cli...

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  Fidelity Investments

  • Senior Implementation Manager, FRS

    • Mar 2005 - Apr 2007

    Provided strategic direction and served as Fidelity Retirement Income Advantage® product expert• Developed and executed strategic and tactical rollout of communication programs for major institutional clients • Ensured that maximum engagement communication plans were in place for all clients • Wo...

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  MCY Consulting

  • Marketing Communications Consultant

    • Jan 2003 - Mar 2005

    • Provided communications and education consultation, project management, and editorial services to the financial services industry• Analyzed and assessed current and past communications efforts, made recommendations and implemented campaigns based on the goals and objectives of the business • Cl...

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  CitiStreet

  • Vice President, Public Sector Market Strategist

    • Dec 1999 - Dec 2002

    Institutional Sales & Marketing – Public Sector • Managed CitiStreet’s Public Sector Communications & Education division which was comprised of 17 public sector clients and their combined annual budget of $1.8 million • Played a key role in the acquisition of 7 new clients in the public s...

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  DWS Investments (formerly Scudder Stevens &...

  • AVP

    • 1996 - 1999
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  Deutsche Bank/Scudder Investments

  • AVP Communications & Education

    • 1996 - 1999
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  Fidelity Investments

  • AVP Communications & Education

    • 1990 - 1996