Experience

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  Regnery Publishing

  • Washington DC, West Coast

  • West Coast Sales

    • Apr 2015 - Present
    • Washington DC, West Coast

    Responsible for all major account sales and marketing to Amazon, Costco, Walmart, Target, Clubs and Mass Merchants as well as Independent accounts.• Over 30% increase in Walmart, Costco, Club and Mass Merchant sales from time I began at the company.• Created and executed strategy for West Coast print and digital sales growth.• Developed significant new business through the discovery and relationship building of new accounts.

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  Benetech

  • Palo Alto, CA

  • Director of Marketing

    • Jan 2012 - 2015
    • Palo Alto, CA

    Benetech is a Technology Company for Social Good run out of Silicon Valley; Global Literacy Program.-Led introduction of data based decision making resulting in increase in membership of over 100%, exceeding strategic plan.-Implemented marketing automation strategy and innovation to align with more consumer based focus.-Facilitated introduction of lifecycle marketing approach focused on customer segmentation and touch points.-Led strategy and development of content marketing strategy with Email Marketing, Blog, Facebook, Twitter and Pinterest pages, increasing engagement by 32% in the last year alone.-Guided team loyalty programs covering segments throughout the consumer base resulting in participation rates increase of 50%. -Instituted agile marketing focusing on analytics creating a data drive approach to decision making.

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  Kaplan Publishing

  • Executive Director of Sales and Marketing

    • Feb 2009 - Jan 2012

    Directed the implementation of digital and social media sales campaigns including Facebook, Google AdWords, Twitter, email campaigns (with open rates of up to 25% with average click-through rate of 2.41%.). SEO oriented copy and online advertising.

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  National Lampoon

  • Vice President, Marketing

    • Mar 2006 - Feb 2009

    Led strategy, development and execution of sales and marketing for launch of a new book line in addition to corporate communications for entire company.

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  Tokyopop

  • Director of Marketing

    • 2005 - 2006

    Sold and marketed licensed product, both B2B and B2C through online marketing including website creation and online advertising.

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  Various Publishing/Internet Firms

  • Vice President, Marketing

    • 1997 - 2005

    Inner Ocean Publishing: Created fastest growing small start up publishing company in its category; Marketed two New York Times bestselling books; Led strategy and development through initial branding to becoming the fastest growing new company in its category (75-100% early growth). Service Professionals: Offered guidance to authors on best ways to achieve success in a crowded marketplaceQuinstreet: Established marketing arm of Internet outsourcing organization; Designed website utilization strategy for increased sales effectiveness

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  The Walt Disney Company

  • Vice President, Marketing

    • 1991 - 1997

    Built successful media book division from inception to profitable $63 million enterprise in six years

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  Time Warner

  • Vice President, Sales and Marketing (Sales Coordinator, Sales Manager, Sales Director)

    • 1983 - 1991

    Initiated and managed 50+ person sales and marketing department responsible for $200 million in sales.