Experience

• 

  Koala

  • Australia
  • Retail
  • 400 - 500 Employee

  • Sales and Marketing Director

    • Jun 2023 - Present

  • Sales and Marketing Manager

    • Jul 2022 - Present

• 

  IKEA

  • Netherlands
  • Retail
  • 700 & Above Employee

  • Country Commercial Activities Leader

    • Feb 2021 - Jul 2022

    Lead the development of selling commercial activities, specifically to optimize the commercial calendar development process.Contribute to the development of Commercial Calendar through providing overall plan for local events and Selling specific Commercial Activities.Measuring performance through on time and complete process management of the commercial calendar, including alignment with messaging calendar and supply, and contribution of promotional events to overall growth goalsActively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and to maximize impact.

  • Business Leader IKEA Japan

    • Jan 2020 - Feb 2021

    Optimising sales and gross margin and profit within textiles business through competitive pricing & market relevancy.Creating and understanding of the business and range priorities together with the market situation, competition and the consumers’ living situations. Analysing current trends, predict and optimise current and future commercial opportunities working together with IKEA of Sweden. Ensuring an understanding with the stores regarding the strategies on textiles across the home and how best to present the range in a commercial way.

  • Sales Leader UK & IE

    • Aug 2017 - Jan 2020

    Optimising sales and gross margin and profit within home decoration and living room businesses through competitive pricing. Creating and understanding of the IKEA business and range priorities together with the market situation, competition and the consumers’ living situations. Analysing current trends, predict and optimise current and future commercial opportunities working together with IKEA of Sweden. Ensuring an understanding with the stores regarding the strategies on living rooms area and how best to present the range in a commercial way.

  • Country Business Analyst UK & IE

    • Sep 2014 - Aug 2017

    Support retail business navigation and business partners in achieving their goals through KPI analysis and evaluation.Perform business analysis to identify trends, opportunities, and risks and present them in a straightforward and actionable way.Ensure the alignment of business information supporting the relevant stakeholders.Help IKEA to drive the smart retailing at country level towards the increased usage of user friendly, role-based reports by promoting common solutions.

  • Web Analyst for UK & IE

    • May 2012 - Sep 2014

    Contributing to the multi channel capability through development of the e-commerce business in order to widen the appeal, broaden the customer base, attracting more customers who visit us more often and buy more through all of our channels. - I design and deliver segmentation analysis to exploit and position our business. - I use my analysis to identify opportunities to drive incremental sales and profit and attracting more visitors to the site by developing our understanding of our marketing activity and steering this in the most efficient way.- To improve conversion rate by maintaining an understanding of our customers needs and making recommendations on how best to meet these needs. - Deliver an end-to-end view of the customer journey.- Helping in the development and building of detailed customer segmentation profiles.- To provide a performance analysis with the objective of making all departments more effective/efficient focusing on the customer requirements, whilst continually improving revenue optimisation.- To develop and communicate best practice for web metrics within the team. - To share, understand, contribute and communicate a rich variety of information across functions that can benefit the entire business on and offline.- Motivate our customers to make larger purchases more frequently by investigating our customer’s interaction with our website in order to allow them to better meet our range.- Developing and continually improving reports, dashboards and analytical process to improve myself and my colleagues understanding of the business.

  • Technician (Backpacker Program - Graduate Year scheme)

    • Oct 2011 - Apr 2012

    Project leader in a Surface Treatment Project for metal.Evaluate and develop existing production regarding capacity and technology.Make the feasibility study on cost advantages.Map potential suppliers.Together with supplier set the goals and create action plan that will enhance the full potentials of the business. Execute fulfilment of goals and action plans with team and suppliers.Communicate and negotiate with suppliers and external partners according IKEA values and guide lines.Create the implementation plan.

  • Sales Marketing Trainee (Backpacker Program - Graduate Year scheme)

    • Apr 2011 - Sep 2011

    Project leader in sales and marketing department.Analyze the business situation and the Key Performance Indicators (KPI) in the store.Actively work on the sales floor with close cooperation with Commercial groupDraw business action plan and relevant conclusion cooperating together with our Commercial, Store Marketing and Business Navigator team.

  • Customer Service Co-worker

    • Oct 2010 - Apr 2011

    - Customer service.- Deal with the customer regarding quality and claim issues.

• 

  Fundacio "la Caixa"

  • Barcelona Area, Spain

  • Computer Teacher

    • Oct 2010 - Mar 2011
    • Barcelona Area, Spain

    Initiate mature students into the world of computing, Internet and Photoshop software.

• 

  IKEA

  • Barcelona Area, Spain

  • Furnishing consultant

    • Apr 2009 - Jan 2010
    • Barcelona Area, Spain

    Furnishing consultant for IKEA Business members and customers in workspace's department.Administration of the department through the business system regarding availability, KPI's (key performance indicators),out goings and in goings goods.