Experience

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  British American Tobacco

  • United Kingdom
  • Tobacco Manufacturing
  • 700 & Above Employee

  • Combustibles & Next Generation Products - Senior Programme Manager

    • Oct 2014 - Dec 2015

    Accountability: To manage Next Generation Products (non-combustible) R&D activities in Brazil to assist the global BAT Next Generation Products’ innovation programme Challenges: Development and implementation of new technologies in fields never explored by the BAT Group. Focus on "heat-not-burn" productsKey results: Despite the short timelines we managed: to implement the Product Development expert panel and the implementation of laboratory techniques to measure these new Products’ chemicals applicable for the whole BAT group. Development of a new tobacco treatment process to improve sensory characteristics applicable to non-combustibles and combustible products.

  • Regional Product Manager - Americas

    • Jan 2009 - Sep 2014

    Accountability: To manage the Regional Product Centre – Americas and accountable for Product Development and Innovations deployment in commercial products to all markets in the region Americas. Headcount of 202 employees and Average annual budget: £ 12 – 14 million (GBP)Challenges: Increase regional profit and keep BAT regional Leadership. Develop global analytical laboratory proposal at reduced cost. Consolidate Canada product operations in Brazil. Deploy Group developed product innovations in the region.Key results: Market share and value share leadership in the key regional markets - Canada, Brasil, México, Chile and some Central America and Caribbean markets.Consolidation of RPC-Americas as the analytical centre of excellence. Implemented with a £ 15 million "cost avoidance" achievement.Implementation of "capsules in filter innovation” in premium brands, leading to an unheard regional market share leadership in this premium segment Consolidation of Canada Product team in Brazil over a 3-year period. Development and implementation of the D4S (Drive for Superiority) programme to increase BAT brands competitiveness.

  • Regional Product Manager - Europe

    • Mar 2005 - Dec 2008

    Accountability: To manage the Regional Product Centre – Europe and accountable for Product Development and Innovations deployment in commercial products to all markets in the European region. Headcount of 186 employees and Average annual budget: £ 18 – 21 million (GBP)Challenges: To change the R&D Centre in Germany into the regional Product Centre to support all end-markets in Europe. To create a regional process to guarantee product development service to all markets. Increase BAT market share and value share in Europe.Key results: Successful change of RPC-Europe into an effective and efficient business partner to all European markets. Implementation of a working strategy to each market with focus in the local consumer, the competitor’s activity and the alignment of each country customisation to the regional product strategy.Historical value share of 29% premium brands volume out of the total BAT European volume at the end of 2008. This record represents the effort of the RPC Europe over a period of 3-4 years following the RPC-Europe transformation.

  • Global Product Development Manager

    • Apr 2002 - Mar 2005

    Accountability: To develop, manage and implement at global level the Product Development model in all BAT regions via the Regional Product Centres in Europe, Americas, Africa and Middle East and Asia Pacific. To develop in conjunction with the global Marketing department the Product strategy for each BAT premium brand.Challenges: To create and structure at global level a model that fits to all regions and markets.Key results: Successful implementation of the global Product Development structure at regional level following the developed global model.Implementation of the model to guarantee speed to market, market share increase and higher stakes at the global premium brands’ segment.Creation of the first global product strategy for the premium brand Lucky Strike. This model was subsequently introduced to all BAT premium brands.

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  Souza Cruz

  • Souza Cruz R&D Centre, Brazil

  • Product and Process Technology Area Manager

    • Feb 1999 - Dec 2001
    • Souza Cruz R&D Centre, Brazil

    Accountability: To manage and ensure utilisation in the Souza Cruz brands the Innovations’ Team, Analytical Department (Chemical &Physical analyses) and Pilot Plant. To ensure Analytical capability to comply with ANVISA requirements in BrazilHeadcount: 85 employees

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  Souza Cruz

  • Souza Cruz R&D Centre, Brazil

  • Product Technology Manager

    • Oct 1991 - Dec 1998
    • Souza Cruz R&D Centre, Brazil

    Accountability: To manage and deploy into commercial products the research outcome from tobacco, flavours and tobacco reconstitution processes.Headcount: 25 - 30 employees

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  Souza Cruz

  • Souza Cruz R&D Centre, Brazil

  • Technical/Scientific Manager

    • Jan 1981 - Sep 1989
    • Souza Cruz R&D Centre, Brazil

    Accountability: to develop and implement research activities in tobacco, cultural practices, chemival analyses’ methods, tobacco reconstitution and process technology.