Experience

• 

  Gruppo Montenegro

  • Italy
  • Food and Beverage Manufacturing
  • 400 - 500 Employee

  • Europe Director

    • May 2022 - Present

    Commercial and P&L responsibilities

  • Regional Director - UK, Northern Europe, Russia & Australia

    • Mar 2019 - Apr 2022

    Commercial and P&L responsibilities for the region• Accelerated exponentially performance in the region• Strengthened considerably distribution network, key platform for future growth, with major and strategically aligned local commercial partners• Managed distributors with a partnership approach based on regular engagement, strategic support, timely delivery of assets, tools and guidelines to enable quality executions to deliver agreed growth ambition

• 

  Asahi Europe Ltd

  • London, United Kingdom

  • Peroni Global Marketing Manager

    • Nov 2016 - Aug 2018
    • London, United Kingdom

    Lead development of communication strategy & assets, and management of priority markets• Lead development of global brand communication strategy, assets ('Made in Italy') and partnerships (Eataly) • Retained management of priority markets and following Asahi acquisition took key responsibility for ensuring growth in Asia with focus on the brand launches in Japan and China; accountable for ongoing engagement, strategic support, delivery and implementation of key assets to ensure alignment on strategy and growth ambition

• 

  SABMiller

  • London, United Kingdom

  • Peroni Global Marketing Manager

    • Feb 2013 - Oct 2016
    • London, United Kingdom

    Lead development of communication strategy & assets, and management of priority markets• Lead the development of Global Campaigns (‘Vita Al Mare’, ‘Storie di Stile’) including full suite of assets and guidelines to ensure the Italian style proposition remained authentic, differentiated and attractive to opinion leaders and core consumers• Managed priority markets (UK, Australia, US, Canada); accountable for ongoing engagement, strategic support, delivery and implementation of key assets to ensure alignment on brand strategy and growth ambition. 8 months secondment in NYC in 2014 leading USA planning cycle and growth acceleration • Managed brand partnerships from ideation and creative development to launch, maximising return for the brand. Partners included Vogue Italia, Eataly and Antonio Berardi • Winner of the Mercatus Award 2016 - Best of the Best Grand Prix. The Mercatus Awards recognise, reward and promote the integral role of marketing excellence within the global SABMiller business

• 

  Carlton United Breweries

  • Melbourne, Australia

  • Senior Brand Manager - Peroni Nastro Azzurro, Peroni Leggera, Grolsch

    • Jan 2012 - Dec 2012
    • Melbourne, Australia

    • Transitioned SAB Miller’s import portfolio to Carlton United Breweries following acquisition • Ensured continuity of Peroni Nastro Azzurro and Peroni Leggera in market activities through the transition, maintaining brand momentum while setting strategic planning for 2013-15 • Tested and launched Peroni Leggera draught in Queensland and nationally • Developed, launched and managed National Ambassador Program leading a team of five

• 

  Coca-Cola Amatil

  • United Kingdom
  • Manufacturing
  • 700 & Above Employee

  • Brand Manager - Peroni, Grolsch, Pilsner Urquell (JV with SAB Miller)

    • Jan 2010 - Dec 2011

    The below summarises outcomes and responsibilities from 2007 to 2011 with CCA• Developed and implemented brand plans addressing strategic development areas, which exceeded brand targets establishing Peroni as the fastest growing premium brand in both volume and value • Managed MEDIA/BLT/PR agencies to create, implement and execute brand activities in market• Launched Peroni Nastro Azzurro draught establishing a new benchmark in creating desirability ahead of availability with both trade and consumer • Managed the world first launch of Peroni Leggera (lower alcohol/carbs variance) driving incremental market share growth and avoiding mother brand cannibalisation • Won the Coppa Fangio team cup (prestigious brand global award for excellence) in 2008 and 2009 • Won the ALIA Trade award, voted as the preferred premium beer in Australia in 2010 and 2011 • Created and executed innovative activations across the international brands and brought to life the Peroni proposition developing activities in association with Italian fashion and life style partner brands• Trained, supported and subsequently lead the Coca Cola Amatil sales force to establish consistent high quality in market brand presence and execution

  • Assistant Brand Manager - Peroni, Grolsch, Pilsner Urquell (JV with SAB Miller)

    • Jan 2009 - Dec 2009

  • Brand Activation Manager International Beers (JV with SAB Miller)

    • Dec 2007 - Dec 2008

• 

  MillerCoors

  • Greater New York City Area

  • Peroni Brand Ambassador NYC

    • Jun 2005 - Oct 2007
    • Greater New York City Area

    • Established Peroni as a style brand evolving its perception from “the beer of Little Italy” to a “must stock” for the most exclusive and influential bars and restaurants in NYC • Managed multi brands distributor sales force exceeding targets, achieving strong internal endorsement and high quality of in market executions and trade advocacy• Developed partnerships with style brands (including Saks 5th Avenue, Versace, Maserati) and managed NYC brand events and sponsorships (including New York Fashion Week and New York Deign Week) • Generated best practices for the Ambassador program in USA as well as for Peroni Global• Achieved significant growth in both volumes and equity scores at premium price