Experience

• 

  FNB South Africa

  • South Africa
  • Banking
  • 700 & Above Employee

  • Direct Marketing Lead: Private Banking, Advisory and eBucks

    • Feb 2022 - Present

  • FNB Brand: Direct Marketing Manager

    • Nov 2019 - Jan 2022

• 

  WesBank

  • Fairland, South Africa

  • CVM Manager: Customer Insights & Marketing

    • Sep 2016 - Oct 2019
    • Fairland, South Africa

    Provide input and support into defining business requirements for key customer value management (CVM) capability development projects, including campaign management & measurement systems, channel capabilities and integrationResponsible for implementation of Customer Value and Campaign Management Strategy in line with appropriate customer segmentation Responsible for channel strategy execution incl. email, USSD, App, SMS and lead extractionWorking with Group Vendors for CVM optimization via segmentation and modeling Manage opportunities for cross-selling and / or up-selling to the existing customer baseCreate CVM strategies for WesBank strategies launched Capability / gap assessments and implementation Performance presentations at senior management and EXCO level

• 

  Investec

  • United Kingdom
  • Financial Services
  • 700 & Above Employee

  • Marketing Metrics Manager: Private Banking

    • Feb 2016 - Aug 2016

  • Digital Channels Brand Manager: Private Banking

    • Dec 2014 - Jan 2016

• 

  Vodacom

  • Midrand

  • CVM Commercial Specialist: Prepaid - Customer Value Management

    • Aug 2013 - Nov 2014
    • Midrand

• 

  Cell C

  • South Africa
  • Telecommunications
  • 700 & Above Employee

  • Campaign Information Systems Specialist

    • Sep 2008 - Jul 2013

    Build campaigns on Chordiant Marketing Director.Validate accuracy of data briefs.Build campaigns (fully).Apply governance and controls per requirements.Draw counts prior to execution of outputs.Refine and output data per medium.Provide updated performance stats.Output final reports per campaign.Ensure take on of relevant data for Chordiant datamart.Ensure take on of relevant data for Chordiant datamart.Maintain close liaison with line manager and IT on all data needs.Ensure efficient take on of new data fields to mart. Ensure take on and manipulation of models as required for campaigns and mart.Monitor performance of Chordiant Check daily/weekly/monthly data loads.Review data after each load.Refresh Chordiant segments, monitor table changes.Review additional IT needs (e.g. table space) and resolve these timeously.Liaise with IT to resolve errors.Escalate and resolve errors with vendors.Information deliveryReport weekly and monthly on the progress of planning/implementation/ maintenance of new or existing contentLiaise with IT and Network Operations to develop and implement content changes.Pulling reports by means of SQL in TOAD and basic knowledge of SPSSCo-ordination and maintenance of other direct marketing channels.As required, initiate new design and interact with the agencies in the development of DMS banners and reportCreate MMS as per DM briefUpload recordings for Boomerang system and reportEnsure that Cell C branding is consistent on all applicationsLiaise with the vendor, IT and other parties as required for development or maintenance of technical functionality.Develop effective relationships to ensure smooth operation of all power user toolsBuild effective and efficient relationships with all stakeholders who can assist in the ongoing smooth running of Chordiant and its datamart..

  • Direct Campaign Information Systems Specialist

    • Jun 2007 - Jul 2013

    Power user of the marketing automation software tool (Chordiant Marketing Director) - responsible for creating campaigns within Chordiant (automated and static), extracting data, creation of campaign histories, first level analysis and reporting of campaign performance.

  • Technical campaigns administrator

    • Jul 2007 - Sep 2008

    Build campaigns on Chordiant Marketing Director.Validate accuracy of data briefs.Build campaigns (fully).Apply governance and controls per requirements.Draw counts prior to execution of outputs.Refine and output data per medium.Provide updated performance stats.Output final reports per campaign.Ensure take on of relevant data for Chordiant datamart.Ensure take on of relevant data for Chordiant datamart.Maintain close liaison with line manager and IT on all data needs.Ensure efficient take on of new data fields to mart. Ensure take on and manipulation of models as required for campaigns and mart.Monitor performance of Chordiant Check daily/weekly/monthly data loads.Review data after each load.Refresh Chordiant segments, monitor table changes.Review additional IT needs (e.g. table space) and resolve these timeously.Liaise with IT to resolve errors.Escalate and resolve errors with vendors.Information deliveryReport weekly and monthly on the progress of planning/implementation/ maintenance of new or existing contentLiaise with IT and Network Operations to develop and implement content changes.

• 

  Quintessentially

  • Head of Business Development

    • 2003 - 2007