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Marcin Kosciak is a seasoned expert with 20+ years of experience in loyalty programs, crm, marketing strategy, and business intelligence. He has worked at various companies, including Comarch Inc, Wayfarer Solutions, Inc, and Bold Loyalty.

Credentials

  • Certified Loyalty Marketing Professional (CLMP)
    The Loyalty Academy
    Mar, 2017
    - Apr, 2026

Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Co-Founder
      • Jan 2020 - Present

    • Loyalty Ninja
      • Jan 2019 - Dec 2019

  • Wayfarer Points
    • Chicago, Illinois, United States
    • Chief Technology Officer
      • Jan 2019 - Present
      • Chicago, Illinois, United States

  • Bold Loyalty
    • Greater Chicago Area
    • Founder and President
      • Sep 2015 - Present
      • Greater Chicago Area

      Vendor management for loyalty programs – RFP process management, contract negotiation, project implementationIT sourcing – project management, software development, security audits, process optimizationLoyalty Program consulting – accrual and redemption strategy, program evaluation, data analytics, implementation and maintenance of the loyalty platformLoyalty providers benchmarking and evaluationIoT platform development – intelligent city project – design and developmentControlMe - Universal platform for custom car builders and home automation

    • Poland
    • Software Development
    • 700 & Above Employee
    • Vice President, CRM & Marketing
      • Jun 2010 - Aug 2015

      Development of go-to-market strategyManagement of the consulting and support centerLeading sales processes – client presentations, contract negotiations, project executionProject Management Officer - project management control, relationship managementManaging acquisition of loyalty service provider to enhance corporate portfolio of productsHelping customers to define Loyalty and CX strategy and supportive IT solutionLoyalty conferences - presenter and panel discussions moderatorIoT lead – responsible for the design and implementation of Comarch beacons (hardware and software);

    • Vice President
      • Jan 2012 - Jul 2015

    • Vice President
      • Sep 2013 - Jun 2015

    • Poland
    • Software Development
    • 700 & Above Employee
    • Head of Sales Engineering
      • Jul 2007 - Oct 2010

      Development of the business strategy for CRM and loyalty solutionPreparation of proposals and responses for RFIs/RFPsManagement of the sales process and contract negotiationsDevelopment of relationship with partners, providers, consulting and marketing agencies

    • Head of Consulting for Loyalty Solutions
      • Sep 2003 - Jun 2007

      Consulting Department Director (Customer Care systems)Preparing of sales strategy for Comarch Loyalty Management and Comarch CRM platformBuilding the team of Business Development Managers Preparing and execution of marketing strategy for CLM and CCRM in Europe and AsiaPreparing offers, demos and customer presentationsCoordination of the implementation projects for Retail, Finance and Travel customersTraining account managers and partnersProduct Manager for the Comarch Loyalty Management family of productsDesigning of the Contact Center and Logistic ModulesBusiness Solution Manager for quasi-marketing solutions

  • Information Systems Institute
    • Cracow, Lesser Poland District, Poland
    • Founder
      • 1997 - 2005
      • Cracow, Lesser Poland District, Poland

Education

  • Krakow University of Economics
  • Uniwersytet Rzeszowski

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Industry Focus. “Business and Professional Services”

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