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Marcia Franco

Head of Operations at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">IDÉE EVENTOS E CRIATIVIDADE</span>
Intro Book
Marcia Franco is a seasoned marketing and event professional with 6+ years of experience, holding leadership roles in operations, marketing, and event management at top companies in São Paulo, Brazil.
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Location
São Paulo, São Paulo, Brazil, BR
Skills
  • Marketing Strategy
  • Trade Shows
  • Event Management
  • Marketing
  • Hotels
  • Show all
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Bio

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I am Marcia Franco, an Executive Director at Agência Creative Lab in São Paulo, Brazil, where I have been leading marketing and event management initiatives for over five years. With a robust background in marketing strategy, digital marketing, and event planning, I have accumulated more than 15 years of experience in the industry, including roles such as Events & Incentives Manager at Globalis Eventos e Incentivos and Operational Manager MICE at Grupo Flytour. I hold an MBA in Hotel, Motel, and Restaurant Management from Senac Ceatel and a postgraduate degree in Tourism & Marketing Services from Universidade Anhembi Morumbi. I am fluent in Portuguese and have a strong grasp of English, allowing me to effectively manage both domestic and international events. My passion lies in creating impactful B2B experiences that drive business growth.

Experience

Education

  • 1981 - 1982
    Senac Ceatel
  • 1977 - 1982
    Universidade Anhembi Morumbi

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