Bio
Experience
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The Studio at Fernando Bengoechea Photography
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Greater San Diego Area
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General Manager
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Jan 2020 - Present
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Greater San Diego Area
Internationally acclaimed American/Argentinian photographer Fernando Bengoechea lost his life when he was swept to sea by a massive Tsunami that hit the Indian Ocean in December 26, 2004. He was 39.The Studio at Fernando Bengoechea was created in his memory, with the mission of preserving, reviving and evolving his art legacy. His brother, Marcelo, refuses to let Fernando's art die with him and continues his work by hand-weaving Limited Editions of his memorable photographs. Fernando's fine art photographs are also available as Museum Quality Archival Prints in several easy to frame sizes.
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Kindhumans
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Encinitas
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COO
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Jan 2019 - Jan 2020
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Encinitas
Kindhumans is a purpose-driven start-up. They are building a community around kindness, sustainable and regenerative lifestyles, conscious consumption and always giving back. Such community will provide many sources of revenue such as an eco-innovative marketplace, creative agency, certifications, branded products, loyalty and membership programs, etc.
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Superbrand Surfboards & Apparel
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Carlsbad, CA
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CEO
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Jul 2013 - Nov 2018
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Carlsbad, CA
Superbrand is a Southern California surf lifestyle brand with a global footprint. They design, manufacture and market apparel, surfboards and accessories through wholesale and direct to consumer operations. Their products can be found around the world through distributors, licensees, retailers and D2C initiatives.
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Seshday.com
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Carlsbad, California, United States
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Co-Founder/CEO/GM
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Nov 2009 - Jul 2013
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Carlsbad, California, United States
Seshday.com is a members-only online shopping destination providing exclusive access to premium action and outdoor sports brands with very attractive savings and limited time sales events.
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Reef
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Carlsbad, California
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Global Marketing/Creative Director
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Dec 1999 - Jun 2009
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Carlsbad, California
Reef is a global leading surf lifestyle brand offering footwear, apparel and accessories for men, women and children. Their products can be found in over 100 countries within numerous market segments.
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Zero One Design
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La Jolla, CA
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Art Director
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May 1997 - Dec 1999
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La Jolla, CA
Clients included Reebok, Airwalk, Reef, Headhunter, V i X, KPBS, Cymer
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Amp Interactive Communications
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Ventura, CA
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Art Director
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1994 - 1997
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Ventura, CA
Created, developed, designed and executed interactive visual communications that supported the marketing objectives of clients such as Blue Cross, Nextel, New Line Cinema and others.
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Various
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Brazil, Europe, USA
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Professional Track & Field Athlete
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Feb 1982 - Jun 1992
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Brazil, Europe, USA
Track & Field athleteOlympic hopeful1,500M, 3,000M Steeplechase, 5,000 M
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Education
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1989 - 1992Point Loma Nazarene University
Mass Communication/Media Studies -
1980 - 1984Faculdade da Cidade, Rio de Janeiro, Brazil
Bachelor of Arts - BA, Marketing Communications, Graphic Design, Product Design -
1992 - 1993San Diego City College
Commercial Art, Design and Visual Communications, General -
1987 - 1988Universitat de Barcelona
Art History -
1978 - 1980Colegio Fontainha, Rio de Janeiro, Brazil
High School
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