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Marcell Marra is a seasoned product design manager with 20+ years of experience in full-stack web development, branding strategy, and marketing. He has a Master of Business Administration (MBA) from Universidade de São Paulo and a Bachelor's degree in Advertising from Universidade de Taubaté. Marcell holds various certifications in design leadership, behavioral design, and user experience design.

Credentials

  • Behavioural Design
    Aprender Design
    Feb, 2022
    - Jun, 2026
  • Cultura e Gestão da Inovação
    ESPM Escola Superior de Propaganda e Marketing
    Oct, 2019
    - Jun, 2026
  • User Experience Design em Produtos Digitais
    Pontifícia Universidade Católica de São Paulo
    Jun, 2017
    - Jun, 2026
  • Leading Highly Effective UX Teams
    Nielsen Norman Group
    Feb, 2024
    - Jun, 2026
  • Branding
    Laje | Ana Couto Branding
  • Branding: Estratégia e Diferenciação de Marcas
    Sebastiany Branding
  • Design Leadership
    How Bootcamps
  • Design System
    How Bootcamps
  • Design Thinking e Serviços
    Echos - Innovation Lab
  • Design to innovate
    Sparck
  • Direção de Arte
    Escola Cuca
  • Escola de Inovadores
    FATEC - São José dos Campos
  • Facilitação de Co-criação
    How Bootcamps
  • Gerenciamento de Pequenos e Médios Projetos
    Embraer
  • Planejamento Estratégico
    Miyashita Consulting
  • Product Model Canvas
    Embraer

Experience

    • Product Design Manager
      • Nov 2022 - Present

      - Estruturação de equipe de designers de produto com foco em desenvolvimento de serviços financeiros para pessoas da Amazônia Ocidental (Amazonas, Acre, Rondônia e Roraima) - Conta Bemol- Coordenação de Pesquisas de campo, monitoramento de KPIs de experiência e satisfação e influência na estratég...

    • Co Founder
      • Jan 2015 - Present

      Collective of designers focused on visual design, serving clients such as Banco do Brasil, RedBull, Cielo and Editora Globo.

    • Brazil
    • Financial Services
    • 700 & Above Employee
    • Lead Product Designer
      • Feb 2022 - Nov 2022

    • Senior Product Designer
      • Jul 2020 - Apr 2022

      Responsável pela garantia de qualidade de UX no primeiro contato de clientes com a conta até a primeira atividade in.Liderança e co-design em task-forces cross-chapter na unidade de negócio e iniciativas cross Nubank.

  • ATECH – NEGÓCIOS EM TECNOLOGIAS S/A
    • São José dos Campos e Região, Brasil
    • Senior Product Designer
      • Aug 2019 - Jul 2020
      • São José dos Campos e Região, Brasil

      Foco em projetos de curta duração (mindset "lab") para criar e validar novos produtos/serviços. Participação em mercados b2g, b2b e b2c variados (agro, transporte, defesa e aéreo).

  • Embraer
    • Mult-e | FlyEmbraer
    • Service and Product Designer
      • Feb 2014 - Jul 2019
      • Mult-e | FlyEmbraer

      Development of services / products to increase global competitiveness and customer satisfaction levels.Workshops, Market Studies, Researches (quantitative / qualitative), prototypes (low, medium and high level) and Tests (face to face and digital) with worldwide customers;DesignOps quality standa...

  • Embraer
    • Customer Training - Multimedia Team
    • UX Designer and Art Director
      • Jul 2011 - Dec 2012
      • Customer Training - Multimedia Team

      Responsible for redesigning new experience of use (UX) of training materials used by Embraer in courses of groundschool of its portfolio of Commercial Aviation and Defense products;Among the products, interactive schematic of aircraft, aircraft cockpit drawings, infographics and schematic for Com...

    • Art Director
      • May 2011 - Sep 2011

      Director of Art responsible for visual guides of campaigns and pieces on / off line of medium and large companies

    • Art Director
      • Oct 2009 - May 2011

      Responsible for the Online Department, ensuring quality of user experience of the team, deadlines, technological choices and developing strategies for small, medium and large customers

    • Marketing Intern
      • Jan 2009 - Oct 2009
      • Councilman Office

      Responsible for the definition of strategies for internal and external engagement of the councilman's management. Additionally, execution of multi-media communication projects, developing on-line co-creation initiatives in open-source platform.

  • AREA 17
    • Londrina e Região, Brasil
    • UX Designer Intern
      • Sep 2008 - Dec 2008
      • Londrina e Região, Brasil

      Responsible for the creation and execution of interactive Flash projects (ActionScript 2) for small and medium businesses, including international clients

    • UX/UI Designer Intern
      • Apr 2004 - Dec 2004

      Responsible for the creation and execution of interactive projects in Flash (Actionscript 2) for small and medium companies;

Education

  • 2015 - 2017
    Universidade de São Paulo
  • 2009 - 2012
    Universidade de Taubaté

Suggested Services

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Industry Focus. “Retail”

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