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Marcela Serpa

Senior Video Editor at Reach TV

Intro Book

Creative and results-driven Video Editor and Content Producer with extensive experience across digital, broadcast, and social platforms. Adept at managing end-to-end production workflows, developing branded content, and leading teams in high-pressure environments. Highly skilled in animation and motion graphics, with advanced proficiency in After Effects to create visually impactful explainer videos, product demos, and branded visuals. Passionate about creating media that connects with diverse audiences and drives measurable results.

Portfolio

Verified

Location

Miami, United States, US

Languages

English Native or bilingual proficiency
Spanish Native or bilingual proficiency

Skills

Teamwork
Leadership
Problem Solving
Critical Thinking
Video Editing
Motion Graphics & Animation
Production
Project Management
Content Strategy
Platforms
Languages
Show all

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Rate

This rate is determined by the professional's skill set, client collaboration, experience and appearance on lineups.

$110.0

Hourly Rate

How This Rate is Calculated

Okay, let's see. Marcela Serpa has over a decade of experience in video editing, motion design, and photography. She's currently a Senior Video Editor at Reach TV since 2024, and before that, she was a Video Content Manager at Ricoma International from 2021 to 2024. Her roles include leadership, project management, and she's worked on various platforms. She has a BA in Art and Visual Technology from George Mason University.

First, I need to consider her experience level. Over 10 years in the field, which is significant. Senior roles usually command higher rates. Her skills in motion graphics, After Effects, and her impact on engagement metrics (like 40% increase) suggest she's highly skilled.

Location is Miami, US. Rates can vary by location. Miami might be slightly lower than NYC or SF but still a major city. Freelance video editors with her experience might charge between $50-$150/hour. Since she's in a senior role and has leadership experience, maybe towards the higher end. Also, her work with branded content and documentaries might add a premium.

Looking at her recent roles: Senior Video Editor and Video Content Manager. Senior positions often mean higher rates. Her results-driven work (increasing viewer engagement, click-through rates) shows she adds value, which can justify higher rates.

Education in fine arts might not directly affect rate but adds to her creative credibility. Bilingual in English and Spanish could be a plus, but maybe not a huge factor unless she's targeting specific markets.

Comparing to industry standards: On platforms like Upwork, senior video editors can charge $75-$150/hour. Given her specific achievements and leadership roles, maybe around $100-$120/hour. But since she's in Miami, maybe slightly lower than SF/NYC rates. Let's say $90-$110.

Wait, her current role is Senior Video Editor since Aug 2024 (assuming present is 2025 when the profile was updated). So she's been in that role for about a year. But her total experience is over 10 years. So maybe higher.

Also, her skills include content strategy and project management, which are more strategic roles. That could push her rate higher. Maybe $100-$130.

Considering all factors, I'll estimate around $110 per hour. That's competitive for her experience, location, and the value she brings with measurable results.

Bio

Hi, I’m Marcela, a creative specialist with over a decade of experience in video editing, photography, and motion design. I’ve worked on everything from branded content to documentaries and social-first media, always aiming to tell honest and well-crafted stories. My background in fine arts shapes how I approach every frame with a focus on emotion, light, and detail. Outside of work, you’ll find me playing piano or hunting down the best ceviche in town.

Experience

The Reach Tv
- United States
- Entertainment
- 1 - 100 Employee
- Senior Video Editor
  - Aug 2024 - Present
  Produced and edited long-form branded content for an airport network, collaborating with producers to shape narrative and maintain brand voice.
  Designed motion graphics in After Effects to elevate visual quality and increase viewer engagement by 40%.
  Created animated lower thirds, transitions, and title sequences that improved visual consistency and viewer retention.
  Delivered rapid-turnaround content for fast-paced projects, maintaining consistency and accuracy.
  Ensured platform-specific best practices for captioning, aspect ratios, pacing, and sound, leading to a 25% increase in content performance across platforms.
Ricoma International Corporation
- United States
- Retail Apparel and Fashion
- 100 - 200 Employee
- Video Content Manager
  - Sep 2021 - Aug 2024
  Created and delivered multi-platform branded content including tutorials, product launches, and social ads.
  Increased click-through rates by 30% through motion graphics-enhanced product videos.
  Led production on customer testimonials and prototype showcases across the U.S., helping drive a 20% rise in product engagement.
  Produced animated explainers and branded visuals using After Effects to support email and social campaigns.
  Managed editorial calendars, team timelines, and performance-based creative adjustments, improving campaign turnaround time by 35%.
  Collaborated cross-functionally to align messaging across sales, marketing, and design.
Parkwood Baptist Church
- United States
- Religious Institutions
- 1 - 100 Employee
- Communications Specialist
  - Apr 2019 - Aug 2021
  Led transition to a fully digital communications strategy during the pandemic.
  Produced weekly content for social media, website, and community outreach, resulting in a 50% increase in online engagement.
  Supported church members with technical and administrative needs.
  Designed media campaigns that boosted event participation by 40%.
The Potomack Company
- United States
- Retail
- 1 - 100 Employee
- Media Specialist
  - Sep 2017 - Apr 2019
  Filmed and edited promotional content for auctions and online platforms.
  Updated brand visuals and photography for improved digital presentation, contributing to a 15% uptick in web traffic.
Fun Bot Lab & Robotics Camp
- Video Specialist
  - Jun 2016 - Jun 2017
  Taught students editing software and managed multimedia production for robotics programs.
  Helped improve content quality and delivery timelines by 20%.
Specialized Carriers & Rigging Association (sc&ra)
- United States
- Non-profit Organizations
- 1 - 100 Employee
- Contract Video Editor
  - Sep 2015 - May 2018
  Edited a wide range of video content including testimonials, promotional videos, and animated explainers.
  Managed and completed projects on strict timelines while consistently delivering high-quality results.
  Developed and maintained a reliable workflow that led to 3 years of continuous contract work.
  Collaborated remotely with the SC&RA team to support member outreach and event promotion through video content.
Film and Video Department at George Mason University
- Video Assistant
  - Sep 2015 - May 2018
  Edited professional video projects under tight deadlines.
  Assisted with post-production for internal and external clients.
Patriot Tech, George Mason University
- Marketing Specialist
  - Aug 2015 - Jun 2017
  Supported customer needs daily, assisting students and staff in product selection and service.
  Led and trained peers and new hires in daily operations and customer engagement.
  Developed promotional media for on-campus services and managed event logistics.
  Created motion graphics and marketing videos in collaboration with the design team, helping increase service sign-ups by 25%.

Education

2012 - 2015

George Mason University
Bachelor of Arts, Art and Visual Technology

2012 - 2015

Services

Industry Focus. “Entertainment”

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Marcela Serpa

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$110.0

Hourly Rate