Experience

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  Freelance

  • Mexico
  • IT Services and IT Consulting
  • 700 & Above Employee

  • Digital Marketing Director

    • Mar 2025 - Present
    • Mexico City, Mexico

    • Designed and executed customized B2B digital strategies for over 15 clients in industries such as technology, logistics, and industrial services, resulting in an average 50% increase in qualified leads within the first 3 months.
    • Increased website traffic by up to 120% in 3 months for key clients through on-page/off-page SEO strategies, technical content, and user experience optimization.
    • Developed and implemented 360° digital marketing strategies for over 20 B2C brands in sectors such as e-commerce, fashion, beauty, and food, achieving an average 65% increase in online sales within the first 3 months.
    • Managed performance marketing campaigns (Meta Ads, Google Ads, TikTok Ads) that generated over $500K MXN in revenue for clients, with an average ROAS of 6:1.
    • Launched conversion-optimized online stores (Shopify, WooCommerce), achieving an average conversion rate of 3.8%, surpassing standard B2C e-commerce benchmarks.

  • Digital Marketing Director

    • Sep 2020 - Jul 2022
    • Mexico City, Mexico

    • Designed and executed customized B2C and B2B digital strategies for over 50 clients across various industries.
    • Implemented marketing automation solutions (HubSpot, Mailchimp) that reduced the sales cycle by an average of 25% and improved MQL-to-SQL conversion by 40%.
    • Managed B2B demand generation campaigns with a CPL 35% below industry benchmarks, achieving a 5:1 ROI on paid media campaigns (LinkedIn Ads, Google Ads).
    • Advised on digital brand identity and positioning for early-stage B2B startups, driving up to 300% organic growth on social media within 3 months.
    • Developed content strategies and managed social media accounts, increasing digital community size by 300% in 3 months and boosting engagement rates up to 8%, above industry averages.
    • Automated email marketing and remarketing flows, increasing purchase frequency by 40% and generating up to 25% of monthly revenue through automated channels.

• 

  Idealz Holding

  • Mexico City, Mexico

  • Marketing Director

    • Jul 2024 - Mar 2025
    • Mexico City, Mexico

    • Led the user growth and multichannel acquisition strategy, achieving a +120% increase in new registrations and an +85% growth in monthly active users (MAUs) within 6 months.
    • Optimized performance campaigns across Meta, Google, and TikTok Ads, achieving an average ROAS of 7.3x and reducing CAC by 40% through a data-driven strategy, dynamic segmentation, and continuous testing.
    • Oversaw the launch of the mobile app and conversion funnel, driving a +60% increase in conversion rate and a +25% boost in user retention within the first month post-download.
    • Implemented a behavior-based CRM strategy, automating customer journeys that increased LTV by 35% and drove a +50% rise in revenue per returning user (RPU).
    • Designed integrated marketing campaigns (digital, influencers, content, and TV) that contributed to a 90% GMV growth over six months, exceeding business targets in Mexico’s key market.

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  Grupo Águilas Seguridad Privada

  • Mexico
  • Security and Investigations
  • 1 - 100 Employee

  • Digital Marketing Manager

    • Oct 2022 - Mar 2024
    • Mexico City, Mexico

    • Developed and implemented a global positioning and demand generation strategy that contributed to a +40% increase in B2B orders in key markets (U.S. and LATAM).
    • Led the redesign of technical materials, catalogs, and sales tools, boosting conversion rates by +30% in sales meetings and industry events such as Expo Seguridad, SHOT Show, and IWA OutdoorClassics.
    • Strengthened relationships with distributors and wholesalers through co-marketing campaigns and product training, achieving a +25% increase in sell-out at partner retail locations.
    • Directed digital campaigns targeting resellers and industry professionals, generating +300% growth in qualified leads through LinkedIn Ads, segmented email marketing, and technical webinars.
    • Managed a marketing budget of $12M MXN and optimized investment with a focus on high-return channels, achieving an overall ROI of 5.4x and reducing the sales cycle by 20%.

• 

  Achilles Information Limited

  • United Kingdom
  • Information Services
  • 700 & Above Employee

  • Marketing Manager LATAM

    • Jul 2022 - Oct 2022
    • Mexico City, Mexico

    • Increased qualified lead (MQL) generation by 45% in 3 months through the implementation of multichannel campaigns (email marketing, LinkedIn Ads, and webinars) tailored to key markets including Mexico, Peru, Argentina, Colombia, and Brazil.
    • Reduced CPL (cost per lead) by 30% by optimizing the digital channel mix and improving B2B audience segmentation based on behavior and industry sector.
    • Led the relaunch of the regional positioning strategy, achieving a 60% increase in organic traffic to the Spanish and Portuguese websites in under 3 months.
    • Developed and implemented a marketing automation program (HubSpot), resulting in a 35% increase in lead-to-opportunity conversion rate.
    • Managed a $1M USD annual marketing budget, achieving a 4:1 ROI on digital campaigns and driving a 20% quarterly increase in the client portfolio.

• 

  Hospital Henri Dunant

  • Cuernavaca, Morelos, Mexico

  • Commercial Manager

    • Apr 2019 - Sep 2020
    • Cuernavaca, Morelos, Mexico

    • Increased revenue from private medical services by 35% in 12 months through segmentation strategies, direct marketing, and partnerships with insurance providers.
    • Improved patient retention by 25% by implementing a new care model focused on user experience and post-service follow-up.
    • Restructured and led the commercial team, achieving a 40% increase in productivity per sales executive through consultative sales training and CRM tools.
    • Drove the digital transformation of the appointment booking channel, resulting in a 60% increase in online medical appointments in the first six months.
    • Secured over 15 strategic partnerships with companies, generating a 30% growth in corporate patients and greater loyalty among the insured segment.

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  Grupo Aaacesa

  • Mexico
  • Transportation, Logistics, Supply Chain and Storage
  • 1 - 100 Employee

  • Branding and Marketing Coordinator

    • Aug 2017 - Apr 2019
    • Mexico City, Mexico

    • Redesigned the corporate branding strategy, achieving a 70% increase in brand recognition within the logistics sector, measured through B2B surveys and digital visibility KPIs.
    • Led multichannel B2B communication campaigns (emailing, events, industry media), resulting in a 40% increase in qualified leads over 9 months.
    • Managed the unification of visual identity and brand voice, improving brand consistency and supporting commercial expansion into new industrial markets.
    • Optimized the corporate website and sales materials, increasing average session duration by 55% and doubling the contact form conversion rate.
    • Collaborated with sales and business development teams to align marketing campaigns with commercial goals, contributing to a 25% annual growth in business opportunities.

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  Colegio Bilingüe Hellen Keller

  • Cuernavaca, Morelos, Mexico

  • Head of Public Affairs and Admissions

    • Jan 2016 - Aug 2017
    • Cuernavaca, Morelos, Mexico

    • Increased enrollment by 45% during the academic year through admission campaigns focused on the unique value of the bilingual educational model and key digital channels.
    • Established strategic partnerships with over 10 companies and institutions, generating a 30% increase in enrollments through referrals and corporate agreements.
    • Redesigned and optimized the admissions process, reducing response times by 50% and improving the prospect-to-enrollment conversion rate by 35%.
    • Led external and institutional communication strategies, strengthening the school’s positioning and increasing brand recognition by 60%, according to perception surveys.
    • Implemented a CRM system for admissions and public relations follow-up, improving contact traceability, event management, and overall user experience.

• 

  Tv Azteca

  • Mexico
  • Broadcast Media Production and Distribution
  • 700 & Above Employee

  • Head of Marketing

    • Sep 2012 - Jan 2016
    • Cuernavaca, Morelos, Mexico

    • Increased corporate advertiser acquisition by 50% through industry-targeted marketing strategies and brand value–focused campaigns.
    • Designed and executed multichannel B2B campaigns (TV, digital, events), generating a 40% increase in business opportunities with high-value brands in key sectors.
    • Optimized sales materials and brand messaging, strengthening the brand’s positioning as a strategic partner and improving the closing rate by 35%.
    • Implemented B2B campaign analytics tools, enhancing visibility into key metrics and improving advertising ROI by 25%.
    • Managed partnerships with leading agencies and brands, securing multichannel agreements that generated over $3M MXN in annual revenue for the commercial division.