Experience

• 

  BC Consultancy

  • Albania
  • Business Consulting and Services
  • 1 - 100 Employee

  • Marketing Director

    • May 2021 - Present

  • Digital Marketing Consultant

    • Jan 2018 - May 2021

    • Prepare strategy for product launch, target market research, advertisement analysis, • Managing all kind of digital marketing activities, • Preparing strategies for website and product launch (online and offline), • Planning and executing multiple campaigns like search, display and video/GIFs for brand promotion and website launch, • Creating campaign for services based on project requirement, • Create promotional offers according to the company budget plan to attract new customers, • Research and execution of new marketing tactics to gain more traffic and sales, • Research and documentation for marketing ideas for online target market and their interest, • Training digital specialists/ entrepreneurs for digital channels strategy and ads.

• 

  Freelance (Self employed)

  • Social Media Marketing Specialist

    • Jan 2015 - Present

• 

  Porsche Albania

  • Tirana, Albania

  • Digital Marketing Executive

    • Apr 2020 - May 2021
    • Tirana, Albania

    • Responsible for maintenance and development of e-business platforms and "Makina Ime" APP;• Plan and execute all digital marketing, including SEO/SEM, social media and display advertising campaigns for the company brands: Audi ,Volkswagen, Škoda, Seat, Volkswagen Commercial Vehicles and Das Welt Auto;• Create and monitor campaigns for pushing usage of digital channels, sales of tangibles and communication products;• Coordinate with Product & Propositions on upcoming campaigns, release dates, and get information on USP, contents, media requirements, terms and descriptions;• Execute the social media strategy that's in line with the brand identity, the company's audience, and goals;• Coordinate with external agencies and IT department for asset creation;• Provide / generate content for SM channels;• Brainstorm new and creative growth strategies;• Manage company mobile app content & layout;• Manage and maintain company websites structure & content;• Maintain the online assets, drive commercial activities and report on results;• Ensure translation of user journeys is well understood by technical teams and delivered accordingly;• Maximizing followers' social media platforms such as Facebook, Instagram, and initialize additional channels by anticipating market trends;• Define requirements for new capabilities or enhancement of existing ones;• Analyzing social media insights to guide future social media campaigns;• Analyze web traffic metrics and suggest solutions to boost web presence;• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs);• Plan and report on digital channels P&L, KPI's. Ensure targets are met;• Track Competitors media and digital coverage;

• 

  BOOST AL

  • Tirana, Albania

  • Head Of Marketing Department

    • Oct 2018 - Mar 2020
    • Tirana, Albania

    • Creating digital marketing strategy and implementation, • Planning and executing digital marketing budget, • Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising, • Develop and monitor campaigns budget for clients, • Measuring and reporting on the performance of all digital marketing campaigns, • Team building and managment, • Identifying potential customers, • Introducing company products and services and maintaining professional communication,• Measuring, analysis and reporting KPI’s.

• 

  Aladini

  • Tirana, Albania

  • Marketing Manager

    • Oct 2014 - Oct 2018
    • Tirana, Albania

    • Creating marketing strategy and implementation, • Planning and executing marketing budget, • Planning all digital marketing campaigns and delegate to marketing specialist, • Develop and monitor campaigns budget, • Measuring and reporting on the performance of all marketing campaigns, • Identifying the most clicked products online and communication to purchase department, • Team building and managment, recruting and training,• Working with my team to brainstorm new and innovation growth strategies, • Preparing strategies for website, conceptation, user-friendly, content, • PR on televizion shows, • Measuring, analysis and reporting KPI’s.

• 

  Artistic Jewellery Pirro

  • Tirana

  • Sales And Marketing Specialist

    • Apr 2014 - Oct 2014
    • Tirana

    • Develop and managment marketing plans, • Oversee all contests, giveaways and other digital projects, • Creating articles for blogs and media, • Management clients data-base, • Undertaking competitor research and analyses, • Creating marketing materials for social media and other marketing platforms, • Reporting and communication sales and top seller products • Visual merchandising store, • Products inventory.