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Bio

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Marc Rovner is a seasoned executive with extensive experience in strategic planning, consumer products, advertising, and consulting. He has held various leadership positions in top companies, including Boehringer Ingelheim, Pfizer, and Renaissance Technologies. Rovner has a strong background in business strategy, brand management, and working capital management. With over 24 years of experience, Rovner has developed a unique blend of business acumen, leadership skills, and industry expertise. He has a proven track record of driving growth, improving profitability, and delivering results in fast-paced and dynamic environments. Rovner holds an MA from the University of Chicago and a BA from the University of Pennsylvania. He is currently based in White Plains, New York.

Experience

  • Repipe Specialists
    • Burbank, California, United States
    • Board Observer
      • Apr 2022 - Present
      • Burbank, California, United States

    • Executive Advisor
      • Feb 2021 - Present

  • Executive Forum
    • United States
    • Member
      • Aug 1999 - Present
      • United States

      Executive Forum is a highly engaged community of executives from leading corporations who share a passion for "what's next" to drive the business growth of tomorrow. Since its formation in 1995, the Executive Forum has grown to over 400 members who are the top-most leaders at market moving companies, run portfolios for the most innovative PE firms and serve as directors on boards — public, private and non-profit. Admission to the Executive Forum is based upon a rigorous nomination and review process. By design, approximately half the EF members are President/CEOs, and the others are at the COO, CFO, CMO, CIO and VP levels.

  • Matrixx Initiatives
    • Bridgewater, NJ
    • CEO
      • Mar 2018 - Jan 2021
      • Bridgewater, NJ

      Creating healthy outcomes for consumers and shareholders.

    • Head of US Pet Healthcare
      • Apr 2017 - Feb 2018
      • Duluth, Georgia

      Responsible for US Animal Health pet healthcare products

    • Germany
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • General Manager, US Consumer Healthcare
      • Jan 2012 - Dec 2016

      Responsible for strategy and P&L of US Consumer Healthcare business.

    • Executive Director, Marketing, US Consumer Healthcare
      • Aug 2010 - Dec 2011

      Responsibile for strategic marketing, planning, new product development, advertising and promotional communications planning and implementation.

    • Managing Director
      • May 2007 - Aug 2010

      SmartAnalyst is a strategic information firm that specializes in primary and secondary research on healthcare products and companies for businesses engaged in pharmaceuticals, consumer healthcare, consumer packaged goods, advertising and financial investments. With board-certified professionals in New York, London and New Delhi, SmartAnalyst performs high quality research faster and more efficiently than our clients can do themselves.

    • VP, Global New Markets
      • Jan 2007 - Apr 2007

    • VP, Global New Markets
      • 2004 - 2007

      - Created the vision that produced an innovative $800mm new product pipeline - Established a new process and financial/commercial model for proactively seeking and valuing new opportunities, drawing on marketing, financial, manufacturing and logistical functions.- Grew sales 50% in emerging markets, e.g. China, India, S. Korea, Poland and Turkey, via the creation and implementation of a new strategic marketing and infrastructure plan.- Recruited and provided the leadership for a new high-performing management team focused on innovations that developed three different OTC and Specialty Rx $200mm projects.- Led Pfizer’s global Adapting to Scale initiative in PCH and produced $70mm in operational efficiencies through headcount reductions and project prioritization.

    • VP, New Ventures and Professional Sales and Marketing
      • 2001 - 2003

      - Championed and completed the $140mm acquisition of Purell instant hand sanitizer - Created a new vision and built a new management team in Professional Sales and Marketing that grew Nicotrol Rx 68% and made Listerine, Zantac, Benadryl, Sudafed and Neosporin #1.- Initiated a Professional Sales field optimization program that improved focus and reduced costs.- Led the Pfizer/Pharmacia integration, met all sales forecasts and achieved $40mm in synergies. - Crafted a new Global and North American Strategic Plan that made tough decisions and focused the Pfizer Consumer Healthcare product portfolio, generating industry-leading growth rates.- Determined the value and growth potential of Hall’s cough drops, resulting in a $4.2b sale. - Grew consumer product sales 20% through enhanced online relationship marketing activities.

    • VP, Oral Care
      • 1999 - 2001

      - Increased Listerine’s sales 5% and launched Tartar Control Listerine to grow the franchise.- Created an innovative marketing plan that freshened every mouth in the U.S. by launching the company’s most successful new product: the $130mm Listerine Pocketpaks brand.- Produced new ground-breaking Listerine advertising that increased household use over 53%.

    • Managing Director and President
      • 1995 - 1999

      ­- Created the strategy and recruited the team that doubled Cosmar’s sales and profits via new product launches and expanded distribution, operating efficiencies and an acquisition. ­- Grew sales 30% and profits 20% by creating a new $30mm European infrastructure and opening new markets via improved customer service and new product launches.­- Improved fragrance working capital by speeding cash collections through a restructuring of the A/R and A/P functions, improving MIS reporting and reducing excess inventories.

    • Managing Director
      • 1991 - 1995

      ­- Developed an innovative marketing strategy that increased UK sales 20% and doubled profits via new Finish detergent advertising and by line extending Vanish stain-remover.­- Generated 15% sales growth in US by defending Jet Dry via radical new packaging, launching an ElectraSol line extension and relaunching LimeAway and Scrub-Free.

    • Category Director
      • 1982 - 1989

      - Achieved #1 US value market share by launching new Sunlight dishwasher gel. - Grew three Japanese brands (Jif, Domestos, Lux) into #1 category positions.- Successfully defended Wisk against the launch of Tide liquid and launched Surf Powder.­- Led a 14-person financial and operations team that saved $20mm via better forecasting, eliminating operational bottlenecks, consolidating facilities and revising buying terms.

    • Writer
      • 1975 - 1983

      Free lance writer for national newspapers and magazines. Also corporate communications and marketing for American Society of Travel Agents, St. Regis Paper Company and International Paper.

Education

  • 1974 - 1975
    University of Chicago
    MA
  • 1970 - 1974
    University of Pennsylvania
    BA, English

Suggested Services

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Industry Focus. “Management Consulting”

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