Experience

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  Procurified

  • Dubai, United Arab Emirates

  • Co-founder & Head of Revenue

    • Jun 2020 - Present
    • Dubai, United Arab Emirates

    Procurified is an estimation and procurement software that helps MEP & Fitout contractors navigate their estimation and procurement with precision (where no one drops the ball).MEP & Fitout contractors come to us when:❌ They’ve had close calls in past projects where their estimation and procurement systems only just held it together❌ They’re starting to win more substantial projects and know that their systems will reach a breaking point.Because excel spreadsheets (whizzed from one person to another via email) or estimation & ERP software (that only works with spreadsheets) all have the same problem.The only glue that holds them together is people:➡️Did they capture the quotes correctly?➡️Did they remember to update it in the system?➡️Did they send it to the right people?We help you go from manually-coordinated estimation and procurement to a system that unifies your teams with technology.✅ One place for everyone to collaborate ✅ Accurate cost & buying decisions✅ Free up your team to focus on what matters ✅ Usable from day 1 So you can finally celebrate (not dread) winning new projects!💬 Contact us to learn more!

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  Dyson

  • Singapore
  • Appliances, Electrical, and Electronics Manufacturing
  • 700 & Above Employee

  • MEA Specification and Business Development Manager

    • Jan 2019 - Jun 2020

    • Responsible for developing and executing specification sales within the MEA Region, representing the total Dyson Professional portfolio, to ensure revenue and margin growth. • Educating architects, ID, consultants and lighting designers via CPDs and Lunch & Learns to position as trusted advisor and value creator, focusing on topics such as Sustainable Design and Circadian Lighting • Developing and executing strategic BDM account plan for the EXPO 2020, Office, Mall and Healthcare verticals, adapting a consultative sales approach to large enterprise accounts • Building and nurturing client relationships, ensuring value is created with every interaction by sharing insights to ultimately achieve brand advocacy • Setting up meetings, presentations and events with client decision makers, ensuring tailored content is presented to suit client situation

  • EMEA Specification Manager

    • Mar 2017 - Jan 2019

    • Responsible for developing and executing specification sales strategy within the EMEA market, representing the total Dyson Professional portfolio• Supporting local market Leaders to adapt the European specification strategy and plan to reflect local market differences by analysing position and evaluating future opportunities • Taking the role of SME to educate and train EMEA sales team on lighting technology and product benefits to increase capabilities and drive sales results• Supporting launch of lighting category across the EMEA region at launch events, as well as identifying channel partners in MEA and conduct onboarding to drive results • Forecasting EMEA project sales targets and submit monthly project updates to senior management

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  Feilo Sylvania

  • London, United Kingdom

  • Segment Marketing Manager EMEA - End User / Specification / Project

    • Jan 2016 - Mar 2017
    • London, United Kingdom

    • Responsible for developing and driving the marketing strategy encompassing all elements of the marketing mix for the Specification and End-User channels, to ensure growth, revenue and profitability • Analyzing and presenting market intelligence and insights to the business on competitor activity, market trends and requirements gathered via customer meetings (VOC) and sales & marketing meetings (VOB) • Identifying product requirements for the Specification and End-User channels, working closely with Product Line Managers to ensure the customer needs are translated into a clear product strategy • Identifying both Segment specific as well as Product specific ‘Critical Success Factors’ for all application segments across the business within the EMEA region (developed and launched a new warranty policy covering the complete Feilo Sylvania Luminaires portfolio) • Driving custom solutions from concept to production for large End-User projects, with short turnaround requirements, working closely with customers, sales teams, R&D and production facilities • Developing Go-To-Market strategy for new product launches, coordinating cross-functionally with Product Line Managers, MarCom, Regional sales & Marketing

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  Havells Sylvania

  • Hungary
  • Appliances, Electrical, and Electronics Manufacturing
  • 700 & Above Employee

  • Senior SBU Manager Lumiance

    • Oct 2012 - Jan 2016

    • Overall responsibility, incl. P&L responsibility, for the Lumiance brand, ca. 10% of Havells Sylvania Europe Business, reporting to the Fixtures Director and European and Indian Senior Management team • Developing and driving Lumiance pan-European product and marketing strategy, including setting ambitious growth targets (achieved 6% overall growth in 2013 and 21% growth in 2014) • Developing product strategy focused on key segments based on market trends and analysis, technological innovation, customer needs - articulated as well as unarticulated and sales team insights • Personnel responsibility acting as line manager for two Junior SBU managers, including ‘Performance and Development review’, coaching them to progress to become SBU managers • Corporate, brand and product presentations to new and existing key End-Users and key customers • Focussing on the operational aspects of the Business Unit, working closely with factories and planners across Europe and Asia to ensure optimum serviceability to customers, whilst minimizing the risk to the business

  • SBU Manager Lumiance

    • Nov 2010 - Oct 2012

    • Supporting Lumiance Director in all aspects of the Lumiance business • Repositioning the Lumiance brand in main markets and reversing declining sales trend, incl. successfully launching 12 new products to reinvigorate the brand • Responsible for full life cycle management of portfolio and ensuring smooth Phase In – Phase Out • Product presentations both internal (local sales teams) and external (from Wholesaler HQ level to branch level) • Working in a matrix structured business involving: ▪ Working closely with MarCom to create marketing collateral ▪ Working closely with Sourcing / Production and Supply Chain to ensure availability of both new and mature products ▪ Working closely with Sales teams to drive top line number ▪ Identifying gaps and drive product development with R&D team, including creating product briefs and business cases

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  Sylvania

  • Product Manager

    • Aug 2006 - Dec 2010