Experience

• 

  Adaviv

  • UX/UI Designer

    • Mar 2023 - Present

• 

  Betr Media SAS

  • Colombia
  • Advertising Services
  • 1 - 100 Employee

  • Graphic Design Leader

    • Jul 2022 - Feb 2023

    Responsibilities:- Manage the team, assignments, monitor and approval of tasks and working times of the design team toimprove the effectiveness and productivity of the team and respond promptly on delivery times, successfully getting along between working methods and requests encouraging creativity.- Design social media posts, digital advertising and mailings with the aim of creating and keeping effective communication with the users of each brand and involve their experience with it.- Create artworks for YouTube channels and thumbnails for the videos, to optimize visual and experience the brand recognition, taking into account usability and navigability inside the platform.Achievements- Led and monitored the design process of 8 Sony Pictures YouTube channel artworks, taking into account the platform, the user navigability and responsive designs.- Managed the method for requests, assignments, monitor and turn in of tasks, from Notion, taking into account that the interface is user friendly and resolves the team needs in real time, thanks to online work.

  • Graphic Designer

    • Aug 2021 - Jul 2022

    Responsibilities:- Design social media posts, digital advertising and mailings with the aim of creating and keeping effective communication with the users of each brand and involve their experience with it.- Create artworks for YouTube channels and thumbnails for the videos, to optimize visual and experience the brand recognition, taking into account usability and navigability inside the platform.- Design websites and landing pages for clients who are searching for recognition, having as a pillar thenavigability of the different types of websites and the development aim.Achievements:- Designed the artwork for the YouTube channel of the international journalist Inna Afinogenova, taking into account the platform, user navigability and responsive design, allowing the channel recognition in the platform in a 100%.- Developed a design system for the program Como Vamos AMB, which follow-up and evaluate the quality of life in the city, for sharing information visually and effectively about the annual research report of different fields that affects the live quality, helping users to understand in a 100%, complex information related to public interest issues.

• 

  CMC ANALYTICS

  • Web UI Designer

    • Jan 2022 - Dec 2022

    Responsibilities:- Manage the navigation flow of the web application as well as the wireframes, focused on usability and data collection, for the creation of sustainability reports at an international level.- Design the interactive prototype for the web app, taking into account user profiles, shared information and dashboards.- Generate prototype adjustments, based on user testing and development.Achievements:- Developed the interactive prototype of the web application 100% through the use of FIGMA that allows the client to experience in real time as a user, reducing costs and time in development.- Effectively managed the different levels of information to be collected in conjunction with the user's navigation flow and the different users in the interface, which allowed the collection of detailed information, fully complying with the required user stories.- Supported the design of the automation in the reception of information and the creation of reports, which allowed savings and effectiveness in time of 80%.

• 

  Watergy Solutions

  • Bogotá, Distriro Capital, Colombia

  • Digital Graphic Designer

    • Dec 2020 - Apr 2021
    • Bogotá, Distriro Capital, Colombia

    Responsibilities:-Generate the social media strategy to increase brand recognition in the target audience seeking to connect and retain customers by providing them with the best user experience.- Design the company's website providing timely information on the services provided, impacting the ease of understanding technical and legal aspects at an environmental level, through a user-friendly interface.Achievements:- I designed a PIGA booklet for Banco Agrario, achieving superior customer satisfaction, which led to it being distributed to all bank members, due to the ease presented in the concepts and its focus on users.- Develop the prototype of the website managing its scope with the resources and information available, obtaining a balance between them, in favor of usability.