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Bio

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Manohak Siraprany is a seasoned marketing professional with expertise in email marketing, online advertising, lead generation, and analytics. He has over 20 years of experience in various roles, including Office Operations Manager, Marketo Administrator, and Client Services Manager. Manohak holds a Master's degree in Global Marketing & Advertising from Emerson College and a Bachelor's degree in International Relations from Boston University.

Credentials

  • Marketing Automation
    Marketo
    Apr, 2013
    - May, 2026

Experience

  • Meraki Dental Group
    • San Francisco Bay Area
    • Office Operations Manager
      • Jan 2021 - Present
      • San Francisco Bay Area
    • United States
    • 1 - 100 Employee
    • Office Operations Coordinator
      • Jan 2020 - Dec 2020

    • Patient Coordinator
      • Nov 2017 - Dec 2019

    • Office Administrator
      • Jan 2015 - Sep 2017
      • San Francisc, California

      • Managed all office admin tasks while taking care of any patients needs. Highly recommended and recognized by patients in online reviews for excellent customer service.• Improved efficiency of current processes by creating a new website, implementing cloud base patient recall service and file ma...

    • United States
    • Software Development
    • 700 & Above Employee
    • Marketo Administrator
      • Dec 2010 - Jul 2014

      • Implement best practices in marketing automation implementation and data management.• Manage the custom re-messaging email and lead nurturing campaigns for enterprise and SMB clients.• Create reports in Marketo and Excel dashboards to provide marketing metrics and performance for campaign ROI, CTR, open rates, conversion and retention.• Create and executes successful email marketing programs.• Refine lead scoring algorithm to optimize lead nurturing workflows and MQL/SQL thresholds. • Leverage strengths in A/B testing and market segmentation to increase CTR in email campaigns.• Deliver marketing and sales qualified leads with targeted desired demographics and activity level.• Internal expert on Marketo providing training and support to other employees and departments.• Assist in the API integration of internal CRM systems and Salesforce to Marketo.

    • Web & Optimization Analyst
      • Aug 2008 - Dec 2010

      • Collaborate with business owners across the organization to assist with data collection, testing and reporting, and proactively seek opportunities for driving improvements. • Derive core insights from analytic and test data to suggest, create and execute optimization tests that drive fundamental improvements to the business.• Manage the setup and execution of tests within the testing tools (Omniture Test & Target, Google Website Optimizer), including basic HTML coding and manipulation. • Document test plans, including success metrics and measures.• Responsible for ensuring success of tests are measured accurately.• Utilize Web Analytic as well as testing tools to interpret data, and identify key patterns and findings.

    • Client Services Associate
      • Aug 2006 - Jul 2008

      • Developed and executed successful lead gen, CPM, CPC and CPA programs.• Managed reporting and dashboards for performance tracking for agencies and clients.• Analyzed campaigns and produced presentations for use by sales and internal business units that were credited as instrumental in showcasing the success of campaigns and resulted in driving renewals.

    • Client Services Manager
      • Jun 2002 - Jul 2004
      • Boston, MA

      • Partnered with eBay to become power seller account within a year.• Elevated positive feedback score on all accounts to 99%-100% through Square Trade mediation and swift resolution of customer issues to preserve customer loyalty while complying with company policies.• Maintained a client base re...

    • Assistant Manager
      • Aug 1998 - Jul 2002
      • Boston, MA

      • Contributed to consistently good sales figures and met all monthly store sales goals for 2 consecutive years.• Successfully completed retail security and store loss prevention implementation.• Handled sales tracking and reporting, inventory control, andemployee scheduling.• Trained and supervis...

  • Target
    • Arvada, Colorado
    • Sales Associate
      • Aug 1996 - Jul 1998
      • Arvada, Colorado

      • Served customers using five-step customer service standard.• Trained new staff members.• Organized merchandise and stock inventories.• Helped customers with inquires and provided knowledgeable advice on products.• Resolved customer disputes.

Education

  • 2004 - 2006
    Emerson College
  • 1998 - 2002
    Boston University

Suggested Services

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Industry Focus. “Marketing and Advertising”

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