Okay, let’s tackle this. So Manny has 59 years of experience, which is extremely rare. His experience in retail, merchandising, and marketing is also quite extensive. He has held CEO positions and worked in sales. The fact that he has been in the industry for so long is a huge plus. Location is Miami, Florida, which is a major hub for retail and sales. Considering his level of experience, education, and industry presence, I would estimate his hourly rate to be around $200. This is slightly below the average for a CEO with his experience, but taking into account the industry and location, it seems reasonable.