Experience

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  Fashion Revolution

  • India

  • Head of Strategy and Content

    • Jan 2021 - Present
    • India

    Sustainability Advocacy: Driving brand strategy for Fashion Revolution India to promote sustainability.Strategic Collaborations: Establishing key partnerships with educational and industry players.Digital Expert: Creating compelling digital assets and fostering social connections.Business Development Strategist: Crafting growth strategies for a diverse range of partners.Effective Communication: Leading British Council x Fashion Revolution India's report launch communication strategy.Engagement Maven: Orchestrating annual partnerships for Fashion Revolution Week, spanning multiple platforms.Team Leadership: Managing and leading a team in content creation, audience engagement, and research.Event Enthusiast: Organizing impactful events and transitions for the organization.

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  Birla Institute of Technology and Science, Pilani

  • Strategy Consultant

    • Apr 2024 - Jun 2024

    Building the BITS Design School. One strategy and partnership at a time.

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  iNurture Education Solutions Pvt. Ltd.

  • Bangalore Urban, Karnataka, India

  • Brand Consultant: Strategy, Content and Partnerships

    • Apr 2021 - May 2024
    • Bangalore Urban, Karnataka, India

    Bridging the Industry Academia Gap for schools under the iNurture Galileo India Group and building their end to end content management strategy.a. Strate Design School,b. MBA-ESG, and,c. HETICEducational Innovation: Led content strategy to bridge the industry-academia gap for renowned schools under the iNurture Galileo India Group, including Strate Design School, MBA-ESG, and HETIC.Content Development: Crafted strategies for website, blog, and social media content, enhancing sales communication.Prolific Author: Published 300+ thought leadership articles and 50+ listicles covering diverse topics in marketing, emerging tech, and leadership.Website Revamp: Successfully re-strategized website content for MBA-ESG India and Strate School of Design India, overseeing a team of 5+ members to improve content appeal, readability, and visual impact.Strategic Leadership: Spearheaded content creation and design for iNurture's new website and orchestrated two strategic advisory boards with 10+C-suite members from various industries, contributing to brand image enhancement and growth.

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  Global University Systems

  • New Delhi Area, India

  • Senior Manager: Strategic Alliances and Partnerships

    • May 2018 - Mar 2021
    • New Delhi Area, India

    Curating unique, interactive and immersive experiences via industry partnerships. >Strategic Collaborations: Curated unique, interactive, and immersive experiences through industry partnerships.>Collective Empowerment: Leveraged the power of a collective.Key Impact:-Orchestrated and oversaw 20+ partnerships within 3 years, with 50% being long-term collaborations. Notable partners include BOF and Wacom.-Established and managed 5 Advisory Boards featuring 35+ national and international leaders.-Pioneered CSR initiatives like the Tihar Jail Fashion Lab at Women’s Cell of Tihar and SETU Foundation certificate programs for underprivileged individuals in Pattern Cutting.Strategy Development | Relation Management | Marketing Outreach strategy | Project Planning

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  Mayray

  • New Delhi Area, India

  • Creative Designer and Founder

    • Aug 2017 - Mar 2020
    • New Delhi Area, India

    Entrepreneurial Achievement:-Pioneered "Mayray" brand in 2017 as a solo entrepreneur, overseeing all aspects from concept development to design ideation and production.-Successfully revitalized Phulkari by creating functional, everyday wear designs.-Implemented sustainability by utilizing factory waste fabrics and incorporating 50% handwoven Khadi fabrics.-Garnered immediate success with a sell-out debut on Jaypore.com.-Established a distinct brand identity with Phulkari as the central focus.-Gained recognition and features on esteemed platforms like Homegrown's website and in notable publications, including Cosmopolitan magazine, New Indian Express - Hyderabad, and Times of Jammu and Punjab.-Demonstrated skills in Design, Fashion Design, and Sustainable Design.

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  India Art Fair

  • New Delhi Area, India

  • Marketing Consultant

    • Apr 2015 - Apr 2018
    • New Delhi Area, India

    Haryali HorticultureMay 2017 – April 2018Key Impact: Evolving their outdoor marketing concepts, website content and high end individual client management. Gallery SKEJan 2017 – Feb 2017Key Impact: Curating 3 marquee events during peak season for two well known Indian artists as well developing and managing the Gallery Artist Booth at India Art Fair 2017India Art FairNov 2015 – Feb2016Key Impact: Revenue generation via 10+ F&B and 7 design store partnerships and while championing the Programming section, managing – 40+ International and national industry speakers. ( Speakers Forum, Spotlight series and Artists Film program) Chalk Studio March 2016 – June 2016Key Impact: Successful partnerships with multi-designer stores across India - outreach and deal closures for outright sales. Building lasting relationships for revenue generation. Rudraksh Multi Designer StoreJune 2015 – Aug 2015Key Impact: Kick started their Social Media Consultancy, a revenue generating vertical.

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  Quirk Box

  • Pune Area, India

  • Marketing Lead

    • Jun 2013 - Nov 2014
    • Pune Area, India

    Marketing and StrategyKEY IMPACT: Quirk Box- Kick-started Quirk Box’s Instagram handle and blog page, partnering with leading Indian Bloggers of 500,000 + following, pro bono and barter basis only. - Co-developing and launching rotational and seasonal marketing strategy and intern program, saving costs on social media campaigns.- Co-designed Stuck With Stupid Collection with their creative designers and illustrators.

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  Infinite Luxury

  • Intern

    • Nov 2012 - Dec 2012

    Event Co-ordinator

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  United Colors of Benetton

  • Gurgaon, India

  • Buying Intern

    • Oct 2011 - Nov 2011
    • Gurgaon, India

    Marketing and Sales