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Experience

    • Marketing Consultant
      • Jan 2021 - Present

  • Freelance
    • Cape Town, Western Cape, South Africa
    • Marketing Consultant
      • Jul 2020 - Present
      • Cape Town, Western Cape, South Africa

  • Riverine Rabbit
    • Cape Town, Western Cape, South Africa
    • Co-owner/General Manager/Sommelier. (2018 – Present)
      • 2018 - Jul 2020
      • Cape Town, Western Cape, South Africa

      • General Manager: Supplier management. Maintaining GP, stock-take & ordering.Training and managing staff. HR and administration. Overseeing reservations. Payroll.• Marketing Manager: responsible for handling all aspects of Brand marketing. Manage social media accounts, online presence and information e.g. Google, Eat Out, Trip Advisor. PR. Create and manage the website. Procurement of all merchandise and marketing materials. Managing all suppliers, designers, and photographers. • Event Management: Conceptualising and managing all events from start to finish including all suppliers and marketing. Finance: compile and manage budgets. Constantly research new trends and influences within the industry. 
• Sommelier: curate the winelist, managing all tastings & GP. Manage and curate wine pairing for the tasting menu. Training staff on wine pairings and wine list.

  • ASH Restaurant
    • Cape Town, Western Cape, South Africa
    • Director/Marketing Manager.
      • 2016 - 2018
      • Cape Town, Western Cape, South Africa

      • FOH Manager: FOH Maintenance. Staff Training. Stock-take and ordering. Reservations. Payroll.• Marketing Manager: responsible for handling all aspects of Brand marketing. Manage social media accounts, online presence and information e.g. Google, Eat Out, Trip Advisor. PR. Create and manage the website. Procurement of all merchandise and marketing materials. Managing all suppliers, designers, and photographers. • Event Management: Conceptualising and managing all events from start to finish including all suppliers and marketing. Finance: compile and manage budgets. Constantly research new trends and influences within the industry.

  • Matriarch - Experiential Marketing
    • Durban Area, South Africa
    • Senior Account Manager
      • May 2014 - Sep 2015
      • Durban Area, South Africa

      In nurturing the brands we serve, our multitalented and dedicated team will eat, sleep and breathe the essence of your brands to ensure their future success. Our through-the-line offering gives you the opportunity to explore new channels and discover how your brand can achieve greater reach and market share, leading to an increase in your bottom line.With fresh thinking and an innovative strategy behind your campaigns, you can literally change the behaviour of your target market. - MatriarchResponsibilities: Campaign and Event Management: managing 4-5 campaigns at a time, interpreting the client brief, leading the creative concept, compiling campaign proposal documents, presenting campaign proposals, compiling status reports and contact reports, briefing and managing suppliers. Client Service: regular client contact regarding campaign progress, presenting feedback reports, reconciliation of campaign elements, including returning of unused stock and items.Finance: compile and manage campaign/event budgets. Administration: Lead, guide and manage AEs. Main account: Beiersdorf South Africa. Working with all brands (NIVEA, NIVEA Men, Eucerin, Labello, Elastoplast)

  • Symbiotic Communications
    • Durban Area, South Africa
    • Account Executive
      • Oct 2013 - Apr 2014
      • Durban Area, South Africa

      Symbiotic communications offers the following consumer services: brand building; customer relationship management; product launches; event management; promotions; media relations; and sponsorships. It offers a range of corporate services including internal communications; event management; executive and corporate profiling; media relations/media assessment; product launches; and corporate social investment. Symbiotic implements PR strategies for Beiersdorf across its various brands: NIVEA; Eucerin; Labello; and Elastoplast. Duties and Responsibilities include:-Project management-Event management-Media liaison and management: liaison with magazine beauty editors and marketing personnel-Magazine advertorial page layouts and design: working with magazines on page layouts-Proofing copy and photography for magazine page layouts-Client liaison and running of meetings-Conceptualising media packs and overseeing and managing production and distribution-Managing budgets-Negotiating media sponsorships

  • Memento Media Ltd
    • Victoria, Mahe, Seychelles.
    • Producer, Director, Video Editor, Lead Photographer.
      • Jan 2010 - Dec 2012
      • Victoria, Mahe, Seychelles.

      Memento Media is a Film and Photography Company based in the beautiful Seychelles.We specialize in Wedding Photography, Local and International Magazine & TV Advertisements , Interior and Portrait Photography.We offer: Pre-production, Production, Post Production, and Photography services. All our Video shoots are done in Full HD on the 5D Mark 2 camera.

  • Eden Island Development Company
    • Victoria, Mahe, Seychelles
    • Video Editor, Producer, Camera Assistant, Production Assistant.
      • Jan 2007 - Dec 2009
      • Victoria, Mahe, Seychelles

      While working with EIDC I filled a number of roles on different productions between 2007 and 2009.Productions: Filming of the Seychelles Regatta 2009.Capturing of the Development Bank of South Africa function.Film Coverage of the Seychelles International Forum with President James Michel and other VIP foreign politicians.Eden and Beyond: Filming of the kite-boarding race between Mahe and Praslin in the Seychelles (Broadcasted on Super Sport).Filming of the Pam Golding Conference with executives.Reportage of progress within the development.Filming of Lifestyle Advertisement.Filmed of In-flight AV screening on: Air Seychelles, Air France and Qantas AirlineMy Photography used in the Silhouette Magazine distributed on Air Seychelles.My Photography used for the front cover of the Property Magazine Green Issue.

Education

  • 2019 - 2019
    Wine & Spirit Education Trust
    WEST Level 3 Award in Wines
  • 2018 - 2018
    Wine & Spirit Education Trust
    WSET Level 2 Award in Wines
  • 2016 - 2016
    University of Cape Town
    Get Smarter Start and Manage a Small Business Certificate
  • 2015 - 2015
    University of Cape Town
    Get Smarter Event Management Certificate
  • 2007 - 2010
    City Varsity
    Advanced Diploma in Film and Television Production, Directing, Scriptwriting, Editing, Cinematography.
  • 1990 - 2002
    Herschel Girls School

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