Bio
Experience
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Content and Resource Developer
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Oct 2020 - Present
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Auckland
- Content lead for Kōtuia ngā Kete - a national portal of Aotearoa's digitised collections, www.kotuia.org.nz- Content developer for sector-resources from hardcopy booklets to infographics to multimedia resources
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New Zealand
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Museums, Historical Sites, and Zoos
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300 - 400 Employee
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Digital Producer
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Mar 2019 - Apr 2020
In this role, I worked with cross-functional teams to develop digital products and audiovisual content for a variety of audiences.• Led a number of website re-design projects with a team of content specialists, educators and developers to improve the functionality and UX of the Auckland Museum site. • Worked closely with the learning and engagement team to create a series of companion videos for their school-kit project.• Co-led a team to develop, prototype and test audio content for a pilot digital product:Museum in a Box. http://www.museuminabox.org/
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Digital Content Producer
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May 2017 - Mar 2019
In this role, I worked collaboratively with curators, educators, content interpreters and AV specialists to develop highly engaging digital content for online and onsite use. Video Production - I story-boarded, shot and edited a number of promotional and gallery videos. - I increased the video-output by 40% and reached over 300,000 people through our video channels. Online Content - I researched, edited and wrote a number of stories about the Museum's collection and research.- During my time in this role, I increased the Museum's online story output by 30% and reached over 40,000 readers. - I worked to create online stories that were visually engaging by employing animation, stop-motion and a visual layout that highlighted the Museum's taonga.
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Oxfam New Zealand
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Auckland, New Zealand
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Communications Advisor
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Mar 2016 - Mar 2017
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Auckland, New Zealand
In this role, I worked to raise the profile of Oxfam's programmes and emergency work by utilising my skills in magazine production, copy-editing, writing, graphic design and videography. Magazine production skills • Led the editorial direction of Oxfam’s bi-annual magazine. • Managed a team of writers and graphic designers. • Wrote and edited articles, features and profiles. • Created a number of short videos and animated infographics for the digital magazine. Digital skills • Re-freshed the content on Oxfam’s main website (www.oxfam.org.nz). • Managed content on Oxfam’s social media accounts • Created short videos, sharegraphics to promote Oxfam and Oxfam Trailwalker. • Wrote Oxfam’s monthly e-newsletter (44,000 supporters). Training and management skills• Gave training sessions to Pacific staff members on developing an effective digital communications strategy. • Trained and managed two communications interns.
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Puke Ariki
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New Plymouth
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Digital Content Developer (Contract Role)
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May 2015 - Dec 2015
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New Plymouth
In this role, I worked to enhance Puke Ariki's natural history exhibition by creating a series of video and audio clips hosted by Te Radar. The clips were displayed on the smartphone application STQRY.During the course of this project, I drew on a number of my key skills in writing, project management and video editing. • Led the concept planning, research and development of content for delivery via the mobile STQRY app. • Wrote stories, scripts and content briefs for a range of multimedia - including video, audio, animation and text.• Edited twenty-five short video and audio clips. • Managed the production of animation content by third-party contractors.• Oversaw technical aspects of the roll-out including user testing and staff training.https://discover.stqry.com/v/puke-ariki/e/87f8281d-7d39-4fa1-af80-29b8b6cd99c4
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Forest & Bird
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Auckland
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Communications Advisor
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May 2008 - Oct 2014
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Auckland
Writing skills• Wrote content for the Forest & Bird and Kiwi Conservation Club (KCC) websites. • Wrote Forest & Bird’s quarterly e-news (32,000 subscribers) and KCC e-news. • Wrote articles for the Forest & Bird magazine. • Regularly updated Forest & Bird’s facebook page (32,000 followers).Creative skills • Generated ideas for blogs, videos and campaign materials.Project management skills• Managed the re-design of the Kiwi Conservation Club and Forest & Bird websites.• Oversaw the production of several micro-sites.• Oversaw the design of the Kiwi Conservation Club and Forest & Bird e-newsletters. • Trained over 30 volunteers to manage their own branch web pages. • Took a lead role in promoting Forest & Bird’s Bird of the Year competition through the use of ‘celebrity campaign managers’.• Developed the Forest & Bird photo library. • Initiated an internship programme. Photo & video editing skills • Shot, produced and edited a number of online video clips to support our campaign material. • Produced a number of online graphics and infographics. • Took promotional publicity pictures. Networking skills • Formed good relationships with scientists, zoo-staff, children’s authors and DOC staff to generate web content. • Recruited several media personalities to promote our Bird of the Year competition.
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The New Dowse and Petone Settlers Museum
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Wellington
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Communications Advisor and Funds Development Assistant
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Jan 2007 - May 2008
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Wellington
Media awareness • Wrote regular press releases. • Formed good relationships with local media. Design/production skills • Wrote, designed and produced The New Dowse’s quarterly brochure & monthly e-newsletters.• Designed flyers, posters and advertisements for upcoming exhibitions and events. • Played an integral role in the re-design of The New Dowse website. Writing/editing skills • Wrote content and managed the design of TheNewDowse and The Petone Settlers website. Management skills• Organised and managed public events. Funds development skills • Successfully applied for community grants to support critical projects and exhibitions
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City Weekend
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Shanghai, China
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Shanghai Senior Editor
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Feb 2005 - Jun 2006
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Shanghai, China
• Managed a team of writers, photographers and graphic designers. • Supported ongoing multimedia projects. • Controlled both the editorial and design budget
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Capital Times
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Wellington
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Reporter
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Jan 2002 - Apr 2003
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Wellington
• Produced on average of 16 articles per week for the fashion, dining, education, art and health sections.
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Education
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1996 - 2000Victoria University of Wellington
Honours Degree, Psychology -
2019 -Assurity
Agile Course in Project Management -
2001 - 2002Massey University
Post graduate diploma in journalism -
2020 -Te Wānanga o Aotearoa
Certificate in Rongoā -
2015 -Te Wānanga o Aotearoa
Te Ara Reo Māori -
2007 - 2008University of Auckland
Geology and Geography Courses (200 Level)
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