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Mandy Olson is a seasoned marketing professional with 20+ years of experience in marketing communications, social media, and customer experience. She has held various roles, including Marketing and Communications Specialist, Member Experience (CX) Manager, and Vice President of Customer Experience (CX/DX/UX). Mandy has a Master of Business Administration (M.B.A.) from Liberty University and a Bachelor of Science (B.S.) in Communications from Central Washington University. She is certified in customer journey mapping, design thinking, and leadership.

Credentials

  • Mapping Customer Journeys Certification
    Forrester
    Jun, 2022
    - Apr, 2026
  • Leading with Customer Obsession Certification
    Forrester
    Oct, 2021
    - Apr, 2026
  • CX Foundations Certification
    Forrester
    Jun, 2021
    - Apr, 2026
  • Insights for Innovation Certification
    IDEO U
    Oct, 2019
    - Apr, 2026
  • Design Thinking for Innovation
    University of Virginia
    Feb, 2019
    - Apr, 2026
  • Disney's Approach to Business Excellence
    Disney Institute
    Jan, 2019
    - Apr, 2026
  • The Member Advantage (TMA) Trainer
    Integrity Solutions LLC
    Jan, 2014
    - Apr, 2026
  • Creating Member Loyalty (CML) Certified Trainer
    CUNA -- Credit Union National Association
    May, 2013
    - Apr, 2026
  • Credit Union Advanced Sales and Professional Service
    Washington Credit Union League
    Aug, 2009
    - Apr, 2026

Experience

    • United States
    • Financial Services
    • 100 - 200 Employee
    • Vice President of Customer Experience (CX/DX/UX)
      • Apr 2022 - Present

      ∙ Drive innovation and influence product design to surprise and delight members.∙ Curate experiences that make members feel valued and impressed.∙ Serving as chief member advocate, create frictionless experiences across all channels and delivery systems.∙ Direct robust research using experience journey mapping and design thinking to better understand members’ motivations, needs, and experiences.

    • Member Experience (CX) Manager
      • Jun 2019 - Apr 2022

      ∙ Supervise CX Team to ensure a consistent Member Obsessed approach is taken with regard to all member communication.∙ Create and administer Solarity's Service Standards that all staff adhere to on a daily basis.∙ Create, launch and maintain survey touchpoints for all channels.∙ Lead creation of Personas, Empathy Maps and Journeys of assigned channels.∙ Manage and/or conduct direct Member research.

    • Member Experience (CX) Enthusiast
      • Dec 2015 - May 2019

      ∙ Initiated contact with new members to ensure a consistent member onboarding experience.∙ Responded to 100% of member feedback surveys.∙ Outreach to existing members to deepen the member relationship through the reboarding experience.

    • Training and Development Coordinator
      • Jun 2015 - Nov 2015

      ∙ Created training curriculum for a wide array of training, including training related to operations, sales, service, and coaching/leadership topics.∙ Conducted training classes.∙ Supported training facilitated by internal and external subject matter experts by arranging and tracking completion of course and making all other administrative arrangements.∙ Primary facilitator of new hire orientation and the first in line contact point for in-person communication with newly hired employees.∙ Administered and reviewed effectiveness of on-the-job training for newly hired employees.∙ Tracked required trainings for each employee as outlined in annual training plans.∙ Monitored, evaluated and recorded training activities and program effectiveness by creating and monitoring return on investment measures.

    • Branch Manager and Certified Trainer
      • May 2012 - Jul 2014

      ∙ Managed branch operations, maintenance, and expenses.∙ Served as the primary loan officer.∙ Directed branch sales and business development plans while working diligently to meet and exceed established service and sales expectations and goals.∙ Coached and directed branch staff.∙ Maintained the credit union reputation by continuously seeking opportunities for growth and positive public relations on a daily basis while serving in the community.∙ Protected member assets while ensuring branch security.∙ Certified CUNA CML trainer - provided program training to new hires and provided refresher training for all staff.

    • Marketing and Communications Specialist
      • Oct 2008 - Dec 2011

      ∙ Created promotions, campaigns, and communication pieces.∙ Met with media and advertising consultants to coordinate media buys.∙ Created and maintained all social media including Twitter, Facebook and YouTube.∙ Prepared and communicated e-mail marketing campaigns.∙ Maintained and updated credit union website.∙ Coordinated and executed all financial literacy efforts.∙ Prepared and taught money management topics to students at local schools.∙ Managed the Davis Student Credit Union, a High School branch with 15 student tellers.∙ Oversaw all youth program efforts, including deposit days at local elementary schools.∙ Researched and maintained programs to select market segments.∙ Ran Scholarship program.∙ Coordinated and attended local events including parades, county fair, youth account holder activities, local festivals, and more.∙ Redesigned all forms and letters for consistent correspondence and maintained communication with members.

    • Event Marketing Intern
      • May 2007 - Aug 2007
      • Seattle, WA

      ∙ Provided support to St. Jude's marketing and fundraising efforts.∙ Coordinated mailings and events.∙ Maintained social media.∙ Planned, prepared, and attended fundraising events.

    • Client Relations Representative
      • Aug 2002 - Feb 2007

      ∙ Trained new hires and supervised tellers.∙ Performed advanced client relations functions.∙ Processed merchant services transactions.∙ Worked diligently to meet sales goals.∙ Independently operated the drive-up facility.

Education

  • 2014 - 2017
    Liberty University
    Master of Business Administration (M.B.A.), Business, Management, Marketing, and Related Support Services
  • 2006 - 2008
    Central Washington University
    Bachelor of Science (B.S.), Communications; Public Relations; Tourism Management
  • 2004 - 2006
    Washington State University
    Communication and Media Studies

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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