Bio
Credentials
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Mapping Customer Journeys Certification
ForresterJun, 2022- Apr, 2026 -
Leading with Customer Obsession Certification
ForresterOct, 2021- Apr, 2026 -
CX Foundations Certification
ForresterJun, 2021- Apr, 2026 -
Insights for Innovation Certification
IDEO UOct, 2019- Apr, 2026 -
Design Thinking for Innovation
University of VirginiaFeb, 2019- Apr, 2026 -
Disney's Approach to Business Excellence
Disney InstituteJan, 2019- Apr, 2026 -
The Member Advantage (TMA) Trainer
Integrity Solutions LLCJan, 2014- Apr, 2026 -
Creating Member Loyalty (CML) Certified Trainer
CUNA -- Credit Union National AssociationMay, 2013- Apr, 2026 -
Credit Union Advanced Sales and Professional Service
Washington Credit Union LeagueAug, 2009- Apr, 2026
Experience
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United States
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Financial Services
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100 - 200 Employee
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Vice President of Customer Experience (CX/DX/UX)
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Apr 2022 - Present
∙ Drive innovation and influence product design to surprise and delight members.∙ Curate experiences that make members feel valued and impressed.∙ Serving as chief member advocate, create frictionless experiences across all channels and delivery systems.∙ Direct robust research using experience journey mapping and design thinking to better understand members’ motivations, needs, and experiences.
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Member Experience (CX) Manager
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Jun 2019 - Apr 2022
∙ Supervise CX Team to ensure a consistent Member Obsessed approach is taken with regard to all member communication.∙ Create and administer Solarity's Service Standards that all staff adhere to on a daily basis.∙ Create, launch and maintain survey touchpoints for all channels.∙ Lead creation of Personas, Empathy Maps and Journeys of assigned channels.∙ Manage and/or conduct direct Member research.
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Member Experience (CX) Enthusiast
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Dec 2015 - May 2019
∙ Initiated contact with new members to ensure a consistent member onboarding experience.∙ Responded to 100% of member feedback surveys.∙ Outreach to existing members to deepen the member relationship through the reboarding experience.
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Training and Development Coordinator
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Jun 2015 - Nov 2015
∙ Created training curriculum for a wide array of training, including training related to operations, sales, service, and coaching/leadership topics.∙ Conducted training classes.∙ Supported training facilitated by internal and external subject matter experts by arranging and tracking completion of course and making all other administrative arrangements.∙ Primary facilitator of new hire orientation and the first in line contact point for in-person communication with newly hired employees.∙ Administered and reviewed effectiveness of on-the-job training for newly hired employees.∙ Tracked required trainings for each employee as outlined in annual training plans.∙ Monitored, evaluated and recorded training activities and program effectiveness by creating and monitoring return on investment measures.
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Branch Manager and Certified Trainer
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May 2012 - Jul 2014
∙ Managed branch operations, maintenance, and expenses.∙ Served as the primary loan officer.∙ Directed branch sales and business development plans while working diligently to meet and exceed established service and sales expectations and goals.∙ Coached and directed branch staff.∙ Maintained the credit union reputation by continuously seeking opportunities for growth and positive public relations on a daily basis while serving in the community.∙ Protected member assets while ensuring branch security.∙ Certified CUNA CML trainer - provided program training to new hires and provided refresher training for all staff.
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Marketing and Communications Specialist
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Oct 2008 - Dec 2011
∙ Created promotions, campaigns, and communication pieces.∙ Met with media and advertising consultants to coordinate media buys.∙ Created and maintained all social media including Twitter, Facebook and YouTube.∙ Prepared and communicated e-mail marketing campaigns.∙ Maintained and updated credit union website.∙ Coordinated and executed all financial literacy efforts.∙ Prepared and taught money management topics to students at local schools.∙ Managed the Davis Student Credit Union, a High School branch with 15 student tellers.∙ Oversaw all youth program efforts, including deposit days at local elementary schools.∙ Researched and maintained programs to select market segments.∙ Ran Scholarship program.∙ Coordinated and attended local events including parades, county fair, youth account holder activities, local festivals, and more.∙ Redesigned all forms and letters for consistent correspondence and maintained communication with members.
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St. Jude Children's Research Hospital
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Seattle, WA
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Event Marketing Intern
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May 2007 - Aug 2007
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Seattle, WA
∙ Provided support to St. Jude's marketing and fundraising efforts.∙ Coordinated mailings and events.∙ Maintained social media.∙ Planned, prepared, and attended fundraising events.
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Client Relations Representative
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Aug 2002 - Feb 2007
∙ Trained new hires and supervised tellers.∙ Performed advanced client relations functions.∙ Processed merchant services transactions.∙ Worked diligently to meet sales goals.∙ Independently operated the drive-up facility.
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Education
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2014 - 2017Liberty University
Master of Business Administration (M.B.A.), Business, Management, Marketing, and Related Support Services -
2006 - 2008Central Washington University
Bachelor of Science (B.S.), Communications; Public Relations; Tourism Management -
2004 - 2006Washington State University
Communication and Media Studies
Suggested Services
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References
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