Bio
Credentials
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Sales Leadership Excellence
Marico Bangladesh Ltd.Jul, 2023- Apr, 2026 -
Leadership Excellence
10 Minute SchoolJun, 2022- Apr, 2026 -
Presentation & Public Speaking
10 Minute SchoolMay, 2022- Apr, 2026 -
Communication Secrets
10 Minute SchoolApr, 2022- Apr, 2026 -
Corporate Etiquette
10 Minute SchoolApr, 2022- Apr, 2026 -
Excel Quick Tips
LinkedInApr, 2022- Apr, 2026 -
Leadership Mindsets
LinkedInApr, 2022- Apr, 2026 -
PowerPoint: Eight Easy Ways to Make Your Presentation Stand Out
LinkedInMar, 2022- Apr, 2026
Experience
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Bangladesh
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Manufacturing
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700 & Above Employee
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Project Manager
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Dec 2023 - Apr 2024
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Region Head
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Jun 2022 - Nov 2023
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Business Development Manager
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Jun 2020 - Jun 2022
1. Managing €5M business for Bangladesh 2. Responsible for top line delivery for UI portfolio in a region across channels - GT, MT, E-com. 3. Customer Appointment & Management - Growth, operational excellence, profitability4. Design long term and short-term strategy for the region in line with business ambitions and set milestones to monitor progress through robust analysis of business & market data5. Execute local marketing strategies (both ATL & BTL) in close coordination with distributors and key accounts
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Area Manager
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Jan 2017 - Jun 2020
1. Nationally highest growing Area (5.6%) in H1'20202. Rangpur area has grown at a CAGR of 11%
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Senior Territory Manager
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Feb 2016 - Jan 2017
Key Achievements:1. Secondary sales growth 124% Full year 2016 (National growth 108% and Regional growth 103%)2. Monthly secondary sales forecast meet at 95% level3. Retail outlet growth was 14% against target of 10%. 4. 88% of Core of the Core (COTC) SKUs gain Quarterly eco against target of 70%5. Perfect store outlet grew by 13% against non perfect store (NPS) grew by 5%6. Metro Premier League champion (Dhaka Metro Inter-Regional Competition)
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Senior Territory Manager
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Feb 2015 - Feb 2016
Key Achievements: 1. Retail Growth Champion YTD October 20152. 89% Distribution Target (Strategic SKUs) meet against target of 80%3. 95% 6P and 4P Perfect Store outlet enrollment in a given set of outlet against target of 90%4. 81% DFF was Feet on Street (FOS) Compliance (Strike rate 75%, Ordering Time 4 hours) against target of 80%
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Senior Territory Manager
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Sep 2014 - Feb 2015
Key Achievements:1. 5 out of 6 months Secondary Sales Target achieve2. Madaripur territory grew by 6% which was higher than national growth
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Territory Manager
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Jun 2010 - Aug 2014
Key Achievements: 1. Jamalpur has grown at a CAGR of 118% with the size of business increasing by ~80%2. Business waste came down to 0.51mln (0.16%) from 2.3mln (0.45%)3. Disproportionate growth in Beauty and Personal Care (BPC) business – increasing the contribution to 44% from 38%4. Perfect store compliance from below 60% to 100% (June ’14), – i.e. 69% in 2011, 89% in 2012, & 97% in 2013
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BRAC Bank Limited
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Gulshan, Dhaka
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Intern
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Feb 2010 - Apr 2010
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Gulshan, Dhaka
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Education
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2006 - 2010BRAC University
Bachelor of Business Administration (B.B.A.), Marketing & Human Resource Management -
2003 - 2004Govt. Commerce College, Chattogram
Higher Secondary Certificate, Business Studies -
2001 - 2002Shaheed Lt. G.M. Musfique Bir Uttam High School, Chattogram
Secondary School Certificate, Business Studies
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Industry Focus. “Manufacturing”
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References
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