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Bio

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Malynda Parsons is a seasoned marketing and communications professional with extensive experience in public relations, editing, social media, and community outreach. She has held various roles, including Senior Marketing & Community Relations Specialist at Sierra View Medical Center and Communications Coordinator at DMI Agency. Malynda has a strong educational background in Agricultural Science and Education, as well as a Minor in Journalism and Public Relations from California State University, Chico.

Experience

    • Communications Program Manager

    • Senior Marketing & Community Relations Specialist
      • Sep 2018 - Present

    • Project Office Coordinator (Short Term Contract)
      • Dec 2017 - May 2018

      Managed day to day workflow to meet the goal of landing two statewide initiatives for the 2018 ballot; helped efficiency with high volume work load and moved incoming data to data entry team; certified, sorted and organized paperwork; trained new employees and volunteers; communicated with constituents via text marketing campaign.

  • DMI Agency
    • Visalia, California
    • Communications Coordinator
      • Sep 2015 - Aug 2017
      • Visalia, California

      •Managed client projects and accounts within a variety of industries•Developed content for publications, magazine feature stories and press releases •Assisted in client marketing strategies for social media, digital ads and public relations

    • Copywriter/ Social Media Coordinator
      • Jun 2014 - Jul 2015
      • Fresno, California Area

      •Wrote and edited copy for websites, various ads, press releases and collateral for agriculture and food clients
      •Created brand awareness and managed content for multiple social media accounts for produce industry clients
      •Collaborated with the design and account team to move projects from conception to completion

  • Fasone West
    • Sacramento, California
    • Assistant Account Executive
      • Jan 2013 - Dec 2014
      • Sacramento, California

      •Edited and drafted newsletters, press releases and advertisement materials for auto industry clients
      •Raised brand awareness through marketing efforts, campaign launches and promotional events
      •Managed and assisted client accounts

    • Public Information Intern
      • Jan 2012 - Jan 2013

      Worked proactively with the Dean, Director of Advancement, students, faculty, and staff to identify events, activities and accomplishments within the College of Agriculture, and disbursed that information to a mass audience via press release, website, and newsletter.

    • Media Relations Intern
      • Jun 2011 - Aug 2011

      Communicated with news and radio stations, magazine companies, and other media. Wrote press releases, media advisories, scripts, and other fair documents. Helped coordinate press conferences and attended daily fair board meetings.

  • Brock Center for Agricultural Communication
    • San Luis Obispo, California Area
    • Features Writer
      • Sep 2008 - Jun 2010
      • San Luis Obispo, California Area

      Researched, wrote and published quarterly stories for a collegiate and agriculture audience. Demonstrated strong communication and coordination skills with interviewees. Assisted with designing and editing the Ag Circle Magazine.

  • Dual Arch International, Inc.
    • Modesto, California Area
    • Executive Assistant
      • Aug 2007 - Jul 2008
      • Modesto, California Area

      Performed various administrative duties requiring professionalism and confidentiality, such as data entry, filing, and preparing legal documents. Demonstrated the ability to multitask in a fast-paced environment.

Education

  • 2010 - 2012
    California State University, Chico
    Bachelor of Science in Agricultural Science and Education, Minor in Journalism and Public Relations
  • 2008 - 2010
    California Polytechnic State University-San Luis Obispo
    Agricultural Communication
  • 2006 - 2008
    Modesto Junior College
    Associate of Science (A.S.), Animal Science

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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