Bio
Credentials
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Super Certified
Pendo.ioMar, 2024- Apr, 2026 -
Product-led Certification
Pendo.ioDec, 2023- Apr, 2026 -
AI for Product Management
Pendo.ioNov, 2023- Apr, 2026 -
Product Management Basics Certification
Pendo.ioSep, 2023- Apr, 2026 -
Crafting Questions to Make Better Decisions
LinkedInMay, 2023- Apr, 2026 -
Develop Critical Thinking, Decision-Making, and Problem-Solving Skills
LinkedInMay, 2023- Apr, 2026 -
Agile Development Practices
Project Management InstituteApr, 2023- Apr, 2026 -
Critical Thinking
Project Management InstituteApr, 2023- Apr, 2026 -
Critical Thinking and Problem Solving
Project Management InstituteApr, 2023- Apr, 2026 -
Design Thinking: Prototyping
LinkedInApr, 2023- Apr, 2026 -
Evil by Design: Persuasion in UX
LinkedInApr, 2023- Apr, 2026 -
Learning Design Research
LinkedInApr, 2023- Apr, 2026 -
Learning Design Thinking
LinkedInApr, 2023- Apr, 2026 -
Universal Principles of Design
LinkedInApr, 2023- Apr, 2026 -
Figma for UX Design
LinkedInMar, 2023- Apr, 2026 -
Hands-On with Design Systems
LinkedInMar, 2023- Apr, 2026 -
Transitioning from Waterfall to Agile Project Management”! Check it out:
Project Management InstituteMar, 2023- Apr, 2026 -
UX DesignOps: Managing Stakeholders
LinkedInMar, 2023- Apr, 2026 -
UX DesignOps: Measuring Success
LinkedInMar, 2023- Apr, 2026 -
UX DesignOps: Overview
LinkedInMar, 2023- Apr, 2026 -
UX DesignOps: Working with Developers
LinkedInMar, 2023- Apr, 2026 -
UI Design Patterns for Successful Software
The Interaction Design FoundationNov, 2022- Apr, 2026 -
Membership Certificate
The Interaction Design FoundationNov, 2021- Apr, 2026 -
Foundations of User Experience (UX) Design
CourseraSep, 2021- Apr, 2026 -
Cert Prep: Scrum Master
Project Management InstituteJan, 2021- Apr, 2026 -
Interaction Design: Structure
LinkedInJun, 2020- Apr, 2026 -
Learning Microsoft Stream
LinkedInOct, 2019- Apr, 2026 -
Design Thinking: Implementing the Process
Project Management InstituteAug, 2019- Apr, 2026 -
Design Thinking: Understanding the Process
Project Management InstituteAug, 2019- Apr, 2026 -
UX Foundations: Style Guides and Design Systems
LinkedInAug, 2019- Apr, 2026 -
Learning Design Thinking: Lead Change in Your Organization
Project Management Institute
Experience
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UPayments
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Sharq, Al Asimah, Kuwait
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Prinicipal Product Designer
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Jul 2023 - Present
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Sharq, Al Asimah, Kuwait
- At the helm of a diverse, international team, I guide our efforts to create intuitive and innovative online payment solutions. Our work spans both web and mobile platforms, focusing on user-friendliness and cross-cultural accessibility. We strive to make financial transactions smoother and more accessible for everyone.- I'm spearheading the design of UPayments' latest product version, tackling complex usability challenges. This critical project, set for an early 2024 launch, promises to redefine user interaction and experience in the digital payment realm.- Tasked with the complete redesign of UPayments' website, I'm ensuring our online presence is as sleek and user-friendly as our services. This major overhaul, scheduled for the second quarter of 2024, is geared towards enhancing user engagement and brand appeal.- Currently, I'm driving the development of a new design system program, set for implementation in early 2024. This initiative aims to streamline and standardize our design processes, ensuring a cohesive and efficient creative workflow across all products.- I'm crafting a new approach to merchant onboarding, focusing on ease and efficiency. This project is particularly crucial, as it aligns with the Central Bank of Kuwait's mandates, ensuring compliance while improving user experience for our merchant partners.- I actively engage in mentoring and sharing expertise within our teams. By fostering a culture of learning and collaboration, I help team members grow while ensuring our collective skills are continuously honed and updated.
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Kuwait
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IT System Custom Software Development
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1 - 100 Employee
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Head of UI / UX Department
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May 2019 - Jul 2023
- Spearheading the design department that has overall contributed to the growth of the business portfolio of the company by $7 million USD.- Through the successful completion of numerous projects valued between KWD 10,000 to KWD 70,000 each, our company was able to secure several maintenance contracts, demonstrating a strong track record of repeat business and client retention.- Delivered branding solutions across omnichannel communications, resulting in a 32% increase in brand recognition and customer engagement for clients from 2009 to 2017.- Implemented strategic marketing content for Value Added Services (VAS) in Zain Group, VIVA, and Ooredoo Telecoms, resulting in a 21% increase in revenue.- Expanded the company's business portfolio from VAS to ICT, securing new clients and increasing revenue by 25%.- Implemented Gulp, Node.js, handlebars, and Github to automate build and deployment processes, resulting in a 34% reduction in build time and a 23% increase in code consistency across the team.- Facilitated knowledge sharing and mentored team members, resulting in an overall 32% increase in team productivity.- Fostered a collaborative work environment, encouraging open communication and diverse perspectives.- Conducted user research, SWOT analysis, creating user journeys and flows, developed content strategy, and generated information architecture and sitemaps.- Conducted Design Thinking and rapid prototyping sessions to effectively communicate interaction and design ideas.- Created design systems and style guidelines to ensure consistency in branding and visual language.- Developed and championed the implementation of human-computer interaction (HCI) principles, resulting in a consistent user experience and increased user engagement.
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Team Lead UI / UX Department
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Jun 2016 - May 2019
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Principal UI / UX Designer
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Sep 2012 - Jun 2016
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Senior Web / Motion / Graphics Designer
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May 2009 - Sep 2012
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Zukhruf Advertising - Islam Presentation Committee (IPC)
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Kuwait City, Kuwait
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Senior Web / Multimedia Designer
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Jul 2006 - May 2009
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Kuwait City, Kuwait
Specialization in Digital media, Print media, Desktop Publications, Brand Development, Website UI / UX design, Flash Interactive Tutorials, Maps and Presentations, Kiosk's UI / UX designs, Intranet Applications UI / UX designs, Arabic typography and Digital Calligraphy .
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Multimedia Services Kuwait - Xpresscell Telecom
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Kuwait City, Kuwait.
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Senior Web & Motion Graphics Designer
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2004 - Jul 2006
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Kuwait City, Kuwait.
Worked on design and administration of corporate and sister concern websites. Also worked on broadcast and motion graphics for TV Channels like Sowalif TV and Al Afasy TV etc
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Pakistan International Printers - Sprint Soft
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Lahore, Pakistan
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Web / Graphic Designer
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2002 - 2004
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Lahore, Pakistan
Worked closely with clients mostly Product Managers from leading Pharmaceutical Companies to execute branding material, PR, events, marketing collateral development and advertising materials.
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Education
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Hajvery University
Bachelor of Computer Science (BCS), Computer Graphics -
ISCP
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