Experience

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  Goodreads.com

  • San Francisco Bay Area

  • Designer

    • Mar 2018 - Present
    • San Francisco Bay Area

    Creating delightful experiences for readers on all reading devices.

• 

  Maite X Figueroa

  • San Francisco Bay Area

  • Independent Design & Marketing Consultant

    • Apr 2005 - Present
    • San Francisco Bay Area

    • Dedicated design strategist, focused on working to solve problems through clean efficient design• Accomplished marketing professional – with a proven ability to develop and execute effective strategies• Consummate client relationship manager, with the interpersonal skills necessary to drive revenue and profit• Excellent communicator – fluent in Spanish and French – with an ability to leverage the benefits of diversity

• 

  Ebates

  • San Francisco Bay Area

  • Designer

    • Mar 2018 - May 2019
    • San Francisco Bay Area

• 

  Gap Inc.

  • San Francisco Bay Area

  • Freelance Business + Communications Designer

    • May 2017 - Mar 2018
    • San Francisco Bay Area

• 

  SEPHORA

  • San Francisco Bay Area

  • Lead Designer/Consultant

    • Jul 2016 - Mar 2017
    • San Francisco Bay Area

• 

  Gap Inc.

  • San Francisco Bay Area

  • Freelance Sr. Designer

    • Jul 2015 - Jul 2016
    • San Francisco Bay Area

    • Executed integrated marketing project• Delivered pixel-perfect comps and design assets• Designed multiple integrated print collateral pieces

• 

  DWA

  • Freelance Sr. Designer

    • Jun 2015 - Apr 2016

    • Designed white paper and other information print pieces• Created infographic data visualization images

• 

  Autodesk

  • Freelance Graphic Designer

    • May 2015 - Nov 2015

    • Designed styleguides and resource tools for Education Brand team• Created Environmental graphics for conferences

• 

  Bluewolf

  • San Francisco, CA

  • Freelance Designer

    • Aug 2014 - May 2015
    • San Francisco, CA

    • Executed integrated marketing project/product release that included defining user needs, task analysis, the creation of personas, user flows • Delivered pixel-perfect comps and design assets• Designed multiple integrated print collateral pieces

• 

  Eccolo Media, Inc

  • Marketing

    • Dec 2009 - Nov 2010

• 

  YOU Technology, LLC formerly known as Softcoin

  • Strategic Account Manager

    • May 2008 - Apr 2009

    • Collaborated in the development, implementation, and execution of Interactive national promotion / loyalty campaigns to drive ROI to boost in-store sales, increase online customer acquisition and strengthen brand loyalty• Conducted quarterly business reviews to evaluate the performance of each campaign, and re-evaluate as necessary

• 

  Littler Mendelson, PC

  • Marketing Manager

    • Feb 2007 - Apr 2008

    • Managed the development, implementation, and execution of lead generation (from inception to activity completion), lead tracking and awareness campaigns.• Coordinated large-scale, multi-day event logistics including speakers, registration, audio visual needs, event production, on-site quality control and pre and post-event marketing. • Managed large, single-day, regional events. 10 regional events executed in 6 month period.• Developed on-line marketplace to streamline collateral ordering. Cost reduction of 25%.• Experienced managing outside vendors and service providers, including negotiation of project terms and pricing.

• 

  San Francsico Parks Trust

  • San Francisco Bay Area

  • Marketing Consultant

    • 2006 - 2006
    • San Francisco Bay Area

• 

  Wells Fargo Bank, NA

  • Sr. Project Manager / VP

    • Mar 2003 - Mar 2005

    • Launched integrated marketing & communication campaigns designed to generate new middle market and large corporate banking business. • Collaborated with senior management on identifying target markets and prospects, formulating specific acquisition strategies, and forecasting projected revenue and profitability.• Conducted internal and external client focus groups; funneled feedback into ongoing marketing strategies and tactics.

  • Marketing Associate / AVP

    • Apr 1999 - Mar 2003

    • Winner of coveted “Golden Spoke” award – given to company’s top 1% performers each year.• Served as Art Director for development and rollout of new brochures and other collateral used by 500+ member sales force.• Created a new online tool integrating customer and market information, goal setting and development of action plans across a 60-market region – resulting in a 40% expense reduction.

  • Relationship Manager

    • Sep 1997 - Apr 1999

    • Managed over 30 customer relationships, with annual profitability of $15 million. • Launched targeted marketing programs that helped local office to achieve top 5% production within the region.

• 

  Federated Department Stores

  • San Francisco Bay Area

  • Merchandise Manager

    • Sep 1995 - Aug 1996
    • San Francisco Bay Area

    • Managed entire women’s accessories department – with annual sales over $6 million.• Managed 15 sales associates – and instituted an effective sales culture across the team.