Experience

• 

  Telestack Limited

  • United Kingdom
  • Industrial Machinery Manufacturing
  • 1 - 100 Employee

  • Marketing Manager

    • Apr 2015 - Present
    • Omagh, Co Tyrone

    • Marketing Budget - To design and manage an annual marketing budget and track expenditure against plan • Marketing Plan – To design and implement an annual marketing plan that employs a range of marketing activities that enhances the brand using a range of marketing mediums including advertising, press releases, digital marketing, print, email campaigns, website, photos, videos, trade shows, webinars, VR and AR etc… To ensure best industry practice is implemented at all times • Advertising Schedule - Co-ordinate advertising that maximises brand coverage in industry publications, online publications and email publications • Copywriting - Collaborate with sales functions in terms of writing up case studies, editorials, new product launches, website and brochure copy • New Product Launch - Successful development and implementation of marketing plans for new products • Tradeshows – Successfully plan and co-ordinate all brand exhibitions and support dealers with necessary information and products in their localised exhibitions • Social Media Presence – Ensure maximum and relevant presence through social media platforms • Digital Marketing and CRM Management – Ensure regular and varied digital and email campaigns are conducted to promote brand in line with GDPR regulations. • Marketing Collateral – Ensure all print material is professional, accurate and reflects the brand and products adequately • Market research – Conduct market research to determine market requirements for existing and future products as well as analysis of customer research, current market conditions and competitor information. Also carry out customer surveys to gauge level of customer satisfaction. • Dealer Support – Ensure Telestack brand is promoted accurately and professionally through the dealer network.

• 

  Terex Finlay

  • United Kingdom
  • Machinery Manufacturing
  • 1 - 100 Employee

  • Manager of Dealer Services and Outward Logistics

    • Apr 2007 - Apr 2015

    • Management of Sales Order Processing department with daily management of all dealer orders with responsibility for legal and corporate compliance, production slot allocation, operational scheduling and dispatch of unit in timeframe committed by myself • Primary co-ordinator between all internal functions in ensuring that the Dealer received their unit to the correct specification and timeframe. Act as main point of contact for the worldwide dealer network keeping them informed of expected dispatch date and any issues that may result in delays • Heavily involved in monthly Sales & Operations Planning, the integrated business management process used by the executive team to focus, align and synchronise across all functions of the organisation. Intricately involved in the dealer forecasting, sales planning, production planning, inventory planning, customer lead time (backlog) planning, new product development planning, strategic initiative planning and resulting financial planning • Management of stock builds to ensure availability of high running models to the correct specification yet within the min/max levels determined by Executive team • Responsibility for all pricing of machines and options as well as discount management, profitability of sale and invoicing to the dealer • Ensure strict compliance with all elements of Sarbanes Oxley (SOX) (100% success rate) and revenue recognition parameters as well as detailed reporting to Senior Management and Corporate on sales, stock, backlog, dealer forecast and market activity • Management of Sales Order Processing and Outward Logistics Teams from recruitment screening and selection, performance management and appraisal, mentoring, engaging and team assessment • Overall responsibility for all shipping operations of manufactured products throughout the world

  • International Marketing Manager

    • May 2005 - Apr 2007

    • Successful design and implementation of global marketing strategy with responsibility of annual marketing budget • Successful launch of 5 new products to international marketplace over 3 year period accounting for a new product introduction turnover of several £million in this period • Formulation of internal Staff Communication initiatives including quarterly staff newsletter, AV information boards, online information points, introductory interactive CD for all new employees • Managed international exhibitions including Bauma Munich and Con Expo (Las Vegas). Management of numerous other local, national and international exhibitions and support of Dealers in localised exhibitions. Experience in all aspects of event management including International Dealer Conferences, Focus Groups and Company Leadership Meetings • Responsible for the all aspects of brand management, ensuring corporate objectives are met • Responsible for implementing a range of marketing mediums, including advertising, website design, digital media, content management, advertising and PR, New Product Introduction, merchandising, newsletters (email and print), all aspects of print, graphic design and social media marketing • Marketing support of international dealer network specific to their individual marketplace ensuring that marketing objectives are met in conjunction with annual marketing and market plan. Also responsible for all aspects of customer care • Regular involvement in setting and achieving corporate marketing goals, including development of a corporate brand strategy, developing a marketing balanced scorecard in line with corporate objectives and maximization of annual corporate exhibition spend

• 

  Nicholl Oils & Bob Mullan Motors

  • Limavady, Co Derry

  • Marketing Manager

    • Feb 2004 - May 2005
    • Limavady, Co Derry

    • Reporting to the General Managers, responsibility for the overall marketing strategy with emphasis on designing and managing the CRM aspect of the companies in line with business objectives • Management of all marketing mediums including press advertising, product launches, product positioning, radio advertising, 48 sheet campaigns, text campaigns, e-commerce, direct mail, website design, press releases, conferences and database management

• 

  Anderson Manning Associates

  • Bangor, Co Down

  • Account Manager

    • Jul 2002 - May 2004
    • Bangor, Co Down

    Full service direct marketing agency specialising in corporate and charity marketing and fundraising campaigns. • Responsible for the design, scheduling and management of a variety of marketing campaigns for key UK and Irish clients including DRTV marketing, inbound and outbound telemarketing, fulfillment, payment processing, direct mail, design and print management, database management, list purchasing, internet and mail order processing and warehousing. • Effective management of campaigns through liaising with IT department, call centre, design services and fulfilment house. Campaigns included upgrade, reactivation, cold calling, cash to committed, problem payers, welcome calls, market research, list cleaning to name but a few • Strict adherence to KPIs including account profitability, targeted cross and up-selling

• 

  Carlson Marketing Group

  • Sydney, Australia

  • Account Executive

    • May 2000 - Jun 2002
    • Sydney, Australia

    Sydney based global marketing services company providing CRM solutions to multi-national accounts for incentive B2B, B2C and staff member incentive programmes. Daily management of automotive, hospitality and financial institutions accounts. Overall responsibility for the recommendation, development and implementation of ‘complete’ strategies to increase and improve Client’s business as well as management and coordination of internal and external suppliers (contact centre, IT, awards, travel, mail house, designers, printers) and processes. Involved in overseeing several events on behalf of Clients throughout Australia. Ability to deliver Client needs within a set budget, internal budget, cost estimation, monthly and annual forecasting and invoicing

• 

  Homecare NI

  • Armagh

  • Quality and Marketing Officer

    • Jul 1999 - Mar 2000
    • Armagh