Experience

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  Zing.ba

  • Sarajevo, Federation of Bosnia and Herzegovina,...

  • Co-Founder and CEO

    • Jan 2021 - Present
    • Sarajevo, Federation of Bosnia and Herzegovina,...

    Founded in 2021 Zing is the first lightly managed marketplace in the country, build entirely as a custom application in cooperation with partner IT company. We connect customers, partners, and brands. As a CEO I am focused on business growth & dealing with challenges of day-to-day start up op...

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  Women on Boards Adria

  • Sarajevo, Federation of Bosnia and Herzegovina,...

  • WOBA Ambassador for B&H

    • Feb 2024 - Present
    • Sarajevo, Federation of Bosnia and Herzegovina,...

    Women on Boards Adria (WOBA) is a regional not-for-profit initiative founded to increase gender diversity in executive and non-executive leadership.WOBA is an umbrella association for the promotion of gender equality at the decision-making level working with businesses, governments, and internati...

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  Raiffeisen BANK dd BIH

  • Bosnia and Herzegovina
  • Banking
  • 700 & Above Employee

  • Board Member

    • Jan 2015 - Dec 2020

    Raiffeisen Group is a leading financial institution in the market.As a Board member and Head of Crisis Management my role was integral to steering the organization through a period of significant digital transformation and strategic realignment. Leading a dedicated team of 400 employees, I managed complexities of daily banking operations and implemented a diverse project portfolio that included numerous large and medium-sized projects.The transformation roadmap was a strategic move which fundamentally changed how we engaged with our customers and operated internally, setting a new standard for service delivery and operational excellence.

  • Head of Retail product and process mng Division

    • Apr 2007 - Dec 2014

    Retail Division most significantly contributed to Raiffeisen bank positioning as a leader in the market. As a P&L leader for Retail segment, I was deeply involved in defining and implementation of our retail business strategy.Various projects were implemented that made a real difference. This included starting new banking services for premium customers, initiative for improvement of our card business, new product developments, collaboration with UNIQA insurance and many more.These efforts not only boosted financial results but, more importantly, centered on significantly improving the customer experience.

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  HypoVereinsbank - UniCredit Bank AG

  • Germany
  • Banking
  • 700 & Above Employee

  • Head of Retail Product and Marketing

    • Nov 2004 - Apr 2007

    Following the integration with Central profit banka, Hypoverainsbank propelled its market share growth through innovative customer service and the development of new products. In my role as a head of product management & marketing division I contributed to the implementation of bank's innovative solutions which established new benchmarks in the local banking sector, emphasizing customized products that met the most sophisticated customer requirements. This approach distinguished the bank from other market competitors.

  • Project Consultant in the integration project of Nova banjalucka banka

    • Jan 2006 - Nov 2006

    Nova banjalucka banka contributed to the expansion of Hypovereins Group across the entire market.Its acquisition initiated a challenging transformation project of both business and operating model.My role as a consultant in the project was to advice and support the team responsible for the transformation of the bank's business model for serving its retail customers. We were able to meet key milestones while maintaining the quality of daily interactions with customers.

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  HypoVereinsbank - UniCredit Bank AG

  • Sarajevo

  • Head of Local Project Office in the integration project of Central profit ban...

    • Mar 2003 - Nov 2004
    • Sarajevo

    Central Profit Banka, as the leading bank under domestic ownership, significantly influenced the dynamics of the local banking scene.Its acquisition by HypoVerains Bank marked a significant milestone, substantially increasing market share and establishing new benchmarks for growth and innovation ...