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Mahir Kumar Singh is a seasoned marketing professional with 10+ years of experience in digital marketing, team management, and market research. He has worked with prominent companies such as PGV Fund 1, Infrablok, and MobiKwik, overseeing marketing strategies, managing teams, and driving business growth. Mahir holds an MBA from the University of California, Davis - Graduate School of Management and a Bachelor of Commerce with a Major in Marketing from the University of Canterbury.

Experience

    • United States
    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Associate
      • Jul 2023 - Present

    • Junior Associate
      • Sep 2022 - Jun 2023

    • MBA Intern
      • Jun 2022 - Sep 2022

      Punja Global is a premier venture capital fund investing in the AI/ML & Web3 enterprise technology sector

  • Infrablok
    • San Francisco, California, United States
    • Marketing Manager
      • Jul 2023 - Present
      • San Francisco, California, United States
  • Associated Students of Management
    • Davis, California, United States
    • Vice President, External Affairs
      • Feb 2022 - Jun 2023
      • Davis, California, United States
    • Director Of Communications, UC Davis Ambassador Program
      • Nov 2021 - Jun 2023
      • Davis, California, United States
  • iSON Health
    • Gurugram, Haryana, India
    • Core Member - Founding Team
      • Jul 2019 - Jun 2021
      • Gurugram, Haryana, India

      ● Oversaw the development of the business model (Phygital model): A hybrid model offering both physical and digital services. Identified efficient and effective modes of delivery of services through off shoring thereby optimizing service cost allowing for the best possible price while still maint...

    • India
    • Financial Services
    • 700 & Above Employee
    • Assistant Manager - Marketing and Alliances
      • Aug 2018 - Jul 2019

      ● Managed and developed relationships with key partners across various industries (airlines, travel, hospitality, grocery, food, e-commerce, health, entertainment, & ticketing) that contributed to 21% (~INR 500 Mn) of MobiKwik’s overall monthly Gross Merchandise Value and 11% (~INR 16 Mn) of overall monthly revenue. ● Partnered with major airlines (Vistara, Air Asia, IndiGo) and Haptik for in-flight and airport branding, a first for the company, resulting in an INR 90 Mn increase in revenue.● Partnered with 2 ride-hailing apps, Ridlr & Jugnoo, for branding in taxis in the financial hub of Mumbai and auto rickshaws in 16 cities across India resulting in an INR 11.7 Mn increase in revenue. ● Increased brand visibility at the national level through inclusion of MobiKwik in partners’ television, radio, and print ads as the official payment partner for their campaigns. (BookMyShow, Swiggy, Big Basket, Air Asia, Medlife, etc.).● Developed brand marketing strategy above the line (print, radio, television ads, and sponsorships), below the line (billboards, posters, in-store branding, pamphlets, flyers), and for digital marketing and user development.● Drove user growth through partner platforms resulting in an increase in user retention and reactivation on online partners by 30%, and an increase in month-over-month user acquisition through online partners by 12%.● Developed, implemented, and rolled out our own in-house currency, SuperCash, which eventually replaced regular cash for all user gratification, resulting in a 40% reduction in monthly spends.

    • Senior Associate - Marketing and Alliances
      • Jun 2017 - Jul 2018

    • Associate - Marketing and Alliances
      • Dec 2015 - May 2017

    • Marketing Trainee
      • Sep 2015 - Nov 2015

Education

  • 2021 - 2023
    University of California, Davis - Graduate School of Management
  • 2012 - 2015
    University of Canterbury

Suggested Services

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Industry Focus. “Marketing and Advertising”

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