Experience

• 

  Tug Agency

  • Toronto, Ontario, Canada

  • Search Engine Optimization Executive

    • Jun 2022 - Present
    • Toronto, Ontario, Canada

• 

  Mushroom Design

  • Search Engine Optimization Specialist/ Content Writer

    • May 2021 - Jan 2022

    Performed and developed content strategies by executing in-depth keyword researchPrepared SEO optimized articles to drive organic traffic to the websiteAssisted with driving traffic, offering technical ideas in efforts to improve the user experienceEditing the existing web pages for SEO and building directories for said pages to facilitate site navigation

• 

  ITechSkills Academy

  • Mississauga, Ontario, Canada

  • Volunteer SEO Specialist

    • Jan 2021 - Dec 2021
    • Mississauga, Ontario, Canada

    Recommend changes to site architecture. content and other factors to improve SEO position for target keywords.Conduct SEO research and optimized existing web content in accordance with researchCreate original SEO content for website, designed pages and layoutPerform in-depth keyword research as per business niche and location

• 

  COMSATS Institute of Information and Technology

  • Islamabad

  • Researcher

    • Sep 2015 - Apr 2019
    • Islamabad

    Involved in research through participation in research projects and research groupsGenerated new concepts, implementing them on simulation and prototyping platforms, conducting experiments, and collecting and analyzing the data to support themPublished technical papers, and contributed to open source communities.Implement and evaluated various methods, inspired by team discussion, and contemporary academic literature.

• 

  COMSATS Institute of Information and Technology

  • Islamabad, Pakistan

  • Website Content Manager

    • Jan 2013 - Jul 2015
    • Islamabad, Pakistan

    Managed the content structure of department websiteCollected data and produced content for "News" and "Events" sectionEdited content contribution from staff to ensure accuracy and readabilityConducted web content reviews to ensure adherence to grammar and style guide.