Experience

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  Banff & Lake Louise Tourism

  • Banff, Alberta, Canada

  • Destination Marketing Manager

    • Apr 2024 - Present
    • Banff, Alberta, Canada

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  OMD Canada

  • Canada
  • Advertising Services
  • 100 - 200 Employee

  • Associate Director of Strategy

    • May 2023 - Apr 2024

    • Provide strategic insight on client business and understand marketplace dynamics (sales, competitive, consumer, trends)• Guide a team of curious individuals to deliver thoughtful and compelling ideas across all media channels• Ensure strategic execution of all plans• Preparation and presentation of reports and strategic analyses to clients• Team management: recruiting, training, performance reviews, career development• Accountable to maintain financial forecast and review monthly BCRs• Participate in new business pitch• Represent OMD West on the OMD Reverse Board, during which members consult the executive team on the decisions they make that impact the staff such as work life balance plan, agency processes, etc.

  • Strategy Supervisor

    • Mar 2022 - May 2023

    • Viewed as a strategic advisor, I helped my clients grow their brand and business through media channels and experiences• Led strategic planning discussions with the client, activation, and creative teams• Developed and presented media strategies and tactical plans to clients• Gathered and analyzed insights/data to determine the most valuable opportunities (media, market, audience) to improve performance• Analyzed and reported on results achieved through our media campaigns• Ownership of financial forecast across my clients• Oversaw training/mentoring of senior strategist level down• Represented OMD West on the OMD Reverse Board• Nominated to take part in OMD's Ignite program (invite only leadership development program)• Recipient of OMD Vision Value Award

  • Senior Strategist

    • May 2021 - Mar 2022

    • Developed and championed media strategies to grow my clients’ business• Presented media plans and strategies to clients and creative agencies• Managed the execution of integrated media plans to drive customer acquisition, conversions, and retention• Conducted market research• Defined project scope, goals, and deliverables that support business objectives• Maintained monthly BCRs and ensure client budgets are managed and on track• Nurtured and mentored junior team members

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  Barlow Media

  • North Vancouver, British Columbia, Canada

  • Media Planner / Buyer

    • Dec 2017 - May 2021
    • North Vancouver, British Columbia, Canada

    360 Media planner/buyer with knowledge of and experience in Digital, Social Media, Influencers Program, SEM, TV, OOH, Print, Radio • Project Management: liaised with clients, vendors, and creative agencies on a daily basis• Media Planning: prepared, wrote, and presented media strategies & plans that met the clients' objectives• Media Buying: managed buys and bookings with vendors• Social Media: responsible for building strategy and executing paid campaigns across different clients + lead influencers programs • Data analysis: coordinated, monitored, optimized, and evaluated campaign performance• Budget Management: ensured client budgets were managed and on track. Responsible to maintain monthly BCRs• KPIs: evaluated the success of campaigns. Created and presented post reports to clients

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  Vizeum

  • Vancouver, British Columbia, Canada

  • Media Coordinator

    • Apr 2017 - Dec 2017
    • Vancouver, British Columbia, Canada

    I worked closely with my supervisor and director to plan and execute our clients' media plans and strategies.• Coordinated all aspects of the buying process from briefing out vendors, pulling information together into a media plan through to confirming the media buy, checking contracts and facilitating discrepancies • Worked closely with the team to ensure all plans are bought, input and align with monthly billing • Managed buys and bookings through key systems as EAS and AdTraq • Managed Facebook campaigns from A to Z:- copywriting / build content calendars- create ads in FB Ads Manager- campaign monitoring - build post campaign reports• Populated and maintained monthly BCR and provided reporting & feedback of campaigns to the team and clients • Built relationships with key vendors and clients by understanding their needs and products

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  Grouse Mountain

  • North Vancouver, British Columbia, Canada

  • Retail Sales Associate

    • Mar 2017 - Apr 2017
    • North Vancouver, British Columbia, Canada

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  Famous Clothes SA (Cameleon)

  • Belgium
  • Retail
  • 100 - 200 Employee

  • Social Media Manager

    • Jan 2016 - Jan 2017

    • Community management (FB/Instagram): responded to customer inquiries or complaints• Content management (website + social media platforms)• Facebook Ads• Lead everyday contact with bloggers• Contributed to the emailing campaigns• Helped on various projects (e.g. photoshoots)• Zendesk (CRM)

  • Receptionist

    • Apr 2015 - Jan 2016

    • Zendesk (CRM)• Administrative duties• Data entry and filing• Helped with the Community Management• Answering phones & mail processing

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  MAD Brands Ltd.

  • Nottingham, United Kingdom

  • Marketing and Sales Manager

    • Sep 2014 - Mar 2015
    • Nottingham, United Kingdom

    • Helped selling the brand idea to Boots - which turned out being a success as the brand is being sold in more than 550 stores since March 2015• Copywriter (packaging & website)• Pitched Boots to sell the brand sampling idea• Co-design & set up of the brand website• Co-design and activation of the digital marketing launch plans• Support pre-revenue consumer tests & trials / Lead consumer trials• Lead everyday contact to key retail partners (packaging, Boots, designer, web designer,laboratory)

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  DDB Brussels

  • Brussels Area, Belgium

  • Junior Account (intern)

    • Apr 2013 - Jun 2013
    • Brussels Area, Belgium

    Junior account in charge of IKEA, GSK and Audi. I made many competitive reviews, ads voice-over, creative briefings and I was tasked to write a Search Engine Optimisation procedure for future trainees.

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  MindShake

  • plateau du Heizel

  • Junior PR account (intern)

    • Dec 2011 - Feb 2012
    • plateau du Heizel

    Promotion of the Jameson Empire Awards in Belgium for which I wrote press releases and contacted journalists;Organisation of a “fashion bloggers party” to promote the agency’s activities in the field.

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  Brussels Film Festival

  • Brussels Area, Belgium

  • PR + Guests Assistant (intern)

    • Apr 2011 - Jun 2011
    • Brussels Area, Belgium

    As a press officer, I had to elaborate press kits, organise interviews and write the Festival newsletter every day. I was also guests assistant during the festival.