Okay, let’s tackle this. So Mads has a range of skills, but they're not particularly high-demand or rare. The San Francisco Bay Area is a hub for tech and design, but it's also highly competitive. I'd look at average rates for graphic designers in the area, which can range from $50 to $150 per hour. Considering Mads' skills and experience, I'd estimate a rate around $100 per hour, which is on the lower end of the range but still reasonable for a freelance or entry-level designer.