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Bio

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Madeline Walz is a seasoned communications professional with extensive experience in HR, marketing, and event planning. She has a strong background in creating and implementing effective communication strategies, managing multiple projects, and leading teams. Madeline holds a Bachelor's Degree in Media and Communication Studies from Florida State University and has worked in various roles, including Lead, Global HR Communications at Under Armour, and Internal Marketing and Communications Coordinator at Erickson Living.

Experience

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Lead, Global HR Communications
      • May 2022 - Present

      Provides strategic counsel to global and regional leaders to optimize communication plans, change management strategies, and messaging to ensure a timely flow of HR-related information to 15,000+ global employeesManages and delivers employee communications across several channels, including but not limited to global employee newsletters, Town Hall and leadership meetings, the employee intranet site, and digital signageReviews metrics with stakeholders to continuously re-evaluate and improve communications strategies and channelsBuilt, shared, and continues to maintain a toolkit of branded internal communication templates, assets, and best practices to empower business units to communicate to their employees in a brand-right, meaningful way

    • Professional, Americas Store Communications
      • Sep 2019 - May 2022

      Plans, composes, publishes, and manages the flow of all communications from corporate departments to 200+ stores in the Americas regionLeads weekly cross-functional business meetings to evaluate and align on all upcoming communication needsSupports stores with issue escalation and communicates next steps in a timely manner so teams can focus on salesLaunched and maintains a communications editorial calendar, prioritizing communications requests based on relevant timing, platform, and audienceTrains new store managers, field leaders, and corporate partners on best practices for utilizing the store communications toolSpearheaded the launch of a new IT equipment return process that increased the return rate from 72% to 98% YOY, resulting in a huge cost savings for the companyMember of the Retail Reopening Leadership Team, responsible for developing, implementing, and evaluating the playbook of new processes, health and safety protocol, and a crisis-related communications plan for stores reopening during the COVID-19 pandemic

  • Erickson Living
    • Baltimore, Maryland Area
    • Internal Marketing and Communications Coordinator - Human Resources
      • Jun 2017 - Sep 2019
      • Baltimore, Maryland Area

      Provide strategic and creative direction on a wide spectrum of projectsAct as a liaison between the corporate human resources and creative marketing teamsAct as a liaison between the managers and creative teamDevelop strategic communication plans designed to engage employeesExecute on the marketi...

  • Florida Division of Early Learning
    • Tallahassee, Florida Area
    • Web Media Specialist
      • Sep 2016 - May 2017
      • Tallahassee, Florida Area

      Compose and distribute daily news clips and monthly newsletters Create ADA compliant filesWorked with the communications team to brainstorm, prepare, launch, and evaluate social media campaignsDesigned logos and graphics for various early learning initiatives and servicesPropose social media cont...

  • Downs & St. Germain Research
    • Tallahassee, Florida Area
    • Market Research Associate
      • Aug 2015 - Sep 2016
      • Tallahassee, Florida Area

      Presented the results of complex analyses in easily understandable Excel and PowerPoint documents, allowing clients to quickly engage with the findingsHelped compile and proofread reports for various clients, mostly within the travel/tourism industryContacted and recruited participants for focus ...

  • Erickson Living
    • Baltimore, Maryland
    • Corporate Marketing & Communications Intern
      • May 2015 - Aug 2016
      • Baltimore, Maryland

      Developed social media content and scheduled posts for Facebook and TwitterCreated infographics for the Internal Communications DepartmentCreated and maintained a social media content editorial calendar for respective social media outletsConducted competitor social media analyses for various plat...

  • Odyssey
    • Tallahassee, Florida
    • Advertising Sales Executive
      • Nov 2014 - Mar 2015
      • Tallahassee, Florida

      Identified potential leads and set up appointments with business ownersDelivered a seasoned sales pitch to local Tallahassee businesses Attended weekly team meetings with student peersAttended weekly Skype meetings with Regional ManagerInput and continuously updated sales information into CRMActe...

  • Bel Air Athletic Club
    • Bel Air, Maryland
    • Childcare Provider
      • May 2011 - Feb 2014
      • Bel Air, Maryland

      Supervised and ensured the safety of several children and infants ages 0-12 in a daycare-type environmentInteracted with guests on a first-name basis and built several relationships that I still value todayScheduled appointments for childcare visitsHandled crises and emergency situations in a cal...

Education

  • 2013 - 2017
    Florida State University
  • 2009 - 2013
    Bel Air High School

Suggested Services

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Industry Focus. “Human Resources and Staffing”

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