Experience

• 

  Intralox

  • Marketing Supervisor For Logistics & Material Handling, Equipment Platform
• 

  Intralox

  • United States
  • Automation Machinery Manufacturing
  • 700 & Above Employee

  • Marketing Supervisor for Logistics & Material Handling, Equipment Platform

    • Dec 2023 - Present

    • Define marketing objectives and priorities across industries• Lead equipment messaging and content development• Develop release strategies and content for new equipment products• Act as the Equipment Business Subject Matter Advisor for the Marketing Department• Oversee Industry and Equipment Business Marketing Strategists

  • Global Marketing Strategist -Logistics & Material Handling Business Unit

    • May 2021 - Jan 2024

    Works directly with our industrial marketing team and commercial team to develop the right strategies and tactics for effective B2B targeted marketing campaigns and programs. Strategies are developed with an in-depth understanding of the business, objectives, products, market, competitors, challenges and opportunities to deliver conveyance solutions.

  • Global Marketing Strategist- Meat, Poultry, Seafood Team

    • Jul 2019 - May 2021

• 

  FSC Interactive

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • Digital Strategist

    • Feb 2017 - Jul 2019

    -Starting at account launch, develops strategy that encompasses various digital marketing tactics -Specializes in targeting strategies that lower cost per outcomes and increase awareness, web traffic, leads, and sales -Works with creative team to build content that connects with audiences-Leads paid social team in ongoing optimizations and identifying pivot opportunities-Speaks quarterly in classrooms and at conferences about digital strategy

  • Community Manager

    • May 2016 - Feb 2017

    -Maintained brand voice through real-time customer relations on social media -Grew social media following by 25% on average while in the role-Developed customer relations guidelines for clients with 200K followers -Collaborated with account strategy teams to provide real time feedback on consumers sentiment for social media content

• 

  ARPR

  • Account Coordinator for tech PR agency, specializing in technology companies

    • May 2014 - Apr 2016

    Madeline excels in digital and social media marketing where she has grown clients’ social media networks by triple digits. Madeline has also secured many prominent blogger partnerships that have increased client brand awareness and sales. In addition, she has landed clients in national consumer a...