Experience

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  Starbucks Coffee Hong Kong

  • Senior Category Specialist

    • Oct 2020 - Present

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  The Estée Lauder Companies Inc.

  • United States
  • Personal Care Product Manufacturing
  • 700 & Above Employee

  • Assistant Product Marketing Manager

    • Jul 2019 - Oct 2020

  • Product Marketing Executive

    • Nov 2016 - Jun 2019

    • Responsible for planning and execution of product launches and marketing programs, up from consumer, market research and pricing, down to creative for digital, influencer, CRM and instore retail experiment to uplift brand recall and drive promising business KPI and market share• Sustained HK Market No.1 Beauty Brand and Skincare with consistent quarter-by-quarter growth by project ownership of Sogo Thankful Week Campaign in Nov 2018, with recorded high +37% retail sales and growth and win the No.1 brand in Sogo Thankful• Partner with retailers to develop meaningful store programs for major launches/seasons
    • Monitor competitors’ advertising, launch and promotional activities

• 

  Grand Hyatt Hong Kong

  • Hong Kong

  • Finance, Learning & Development Intern

    • Jun 2015 - Aug 2015
    • Hong Kong

    • Assists department heads and tutors in training programs• Assists the dean to update training task breakdowns and lesson material as required • Ensure the control of the daily revenues of all the outlets• Assists with month-end financial reports

• 

  San Francisco Chamber of Commerce

  • San Francisco Bay Area

  • Marketing Intern

    • Jun 2014 - Jul 2014
    • San Francisco Bay Area

    • Assist with member research including handling of private information about member company dues and company history• Assist membership team with member communications including mailing out welcome packets and other administrative tasks as deemed necessary• Coordinate project development and event tasks in association with the Manager of Member Engagement• Attend Chamber events as needed and assist in setup, takedown and staffing during the event• Build professional network through establishing positive relationships with Chamber members and other businesses in the San Francisco community

• 

  Sony Pictures Entertainment

  • Hong Kong

  • Marketing Intern

    • Sep 2013 - Dec 2013
    • Hong Kong

    • Assisted in putting together movie and pitch presentations• Copy Writing for an EDM• Consolidating daily clippings and send them to clients• Post-sales servicing• Helped organizing the APAC media report

• 

  The Association of Accredited Advertising Agencies of Hong Kong

  • Hong Kong

  • Event Assistant

    • Nov 2010 - May 2011
    • Hong Kong

    • Assisting the Agencies to hold the “Kam Fan Award”. Setting up the venue, prepare the trophies...• Assisting the Agencies to hold the “EFFIE Award”. Distributing the souvenirs, prepare trophies, setting up venues.

• 

  The Association of Accredited Advertising Agencies of Hong Kong

  • Hong Kong

  • Summer Intern

    • Jun 2009 - Jul 2010
    • Hong Kong

    • Contacted different PR agencies to chase up their membership fees and agencies’ information • Updating the database of the agencies• Updating website information